Agile in you
Agile In
Social Media&
Community
Expectations
Reference - https://moz.com/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Reference - https://moz.com/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Story(persona) To Do In Process To Verify
(measure)Done
(measure)As a Brand Page I want to post good content so that I can gain more followers
Comment 3 times a day
Tweet 1-2 time a day
Read following blogs, posts
Create Twitter list
Write 1 guest blog
1 more comment
Next 2 day’s Tweets
Clicks Retweets Comments Mentions Bounce rate Favorites/
Likes/Shares
24 – 48 hours
Clicks Keywords Key phrases Comments Bounce rate Average time
on site
15 – 30 days
Agile tasks in a social (media) world – Scrum Task Board
Digital CalendarReference - https://moz.com/blog/define-and-align-a-manageable-content-and-social-media-marketing-process
Google account – analytics
Bit.ly
Bufferapp.com11
Agile ceremonies in a social (media) world
picture source: http://www.flickr.com/photos/beckner/4672529316/
Applying Agile Principles
Simplicity
At regular intervals, the team reflects on how to become more effective, then tunes and adjusts its behavior accordingly.• Social media should be part of all your team’s retrospective discussions: what’s working, what isn’t, and
why.
Build projects around motivated individuals. Give them the environment and support they need, and trust them to get the job done.
If there are individuals on your team who are passionate about interacting with customers and willing to do so in a highly visible and collaborative atmosphere, let them drive the program.
Continuous attention to social media etiquette and good interaction design enhances agility.
• E.g. spell check?
Social Space is Agile –Inspect and Adapt
17
Twitter – Manage the 140, manage thousands
@ RT link
shortening services
#
Tips for applying Agile in Social Media
• Run Campaigns of SNS in a sprint manner instead of a month
• Retrospection meetings should be conducted after every campaign
• Co-location is encouraged• Fail Fast and learn • Use Visual Boards (Lean) for Hashtag Tracking, Google
Analytics • Customer collaboration than contract negotiation
Agile Inspect
and Adapt
• Event Product backlog : Prioritized list of events • Inspect and Adapt from community events,
student meetups and Student Ambassador Activities
• Daily Scrum Meeting – 15 mins - Events , Meetups, Blogathon, Hackathons
Retrospection at work
Present Agile Communities/Meetups in
Bangalore
Pieces of Agile In Community
• Individuals and Interactions • Focused Mindset • Inspect and Adapt – Retrospection• Responding to change than following a plan• Time Boxing • Visual Representation (Lean)• Question Backlog
Q&A
Lets stay in Touch
erkarantiwari
- karantiwari
erkarantiwari