Social Advertising:Facebook
Presented by: Kyler Patterson
#Pubcon @TheKylerP
Skip The Ad Creation 101(sorry…)
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DetermineYour
Objective
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ChooseYour
Audience
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CurrentCustomers
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Source: Marketing Metrics
60 – 70%Probability of selling to an existing customer
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Retarget
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Lookalikes
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Broad
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Carousel Ads
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Tell A Story…
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Spy On Your Competitors
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@TheKylerP
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Know TheAlgorithm
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Lead GenerationObjective
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Homework
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Thank YouPubcon!!