And Other Search Techniques
EVP Arbita Inc httpjmpshally
Recruiting since 1996
6 yrs Corporate sourcing leadership
5 yrs contingency ran $1M+ full desk
4 years consulting with over 200 organizations
Instrumental in building research teams at
Motorola Cisco Coke (CCE) Google Microsoft
and advised over 200 companies globally
Raised in Colombia South America
(English is my second language)
Returned Peace Corps Volunteer
Dual BS in International Business from RIT
Job Titles like ldquoSAP Consultantrdquo
ldquoAccount Executiverdquo
ldquoSenior Managerrdquo
(ldquoSoftware Engineerrdquo OR Programmer) Company Names like
(ldquoHewlett Packardrdquo OR HP OR hpcom)
(IBM OR ibmcom OR usibmcom) Skills Licenses Degrees or Certifications like
(ldquo RNrdquo OR ldquo CNArdquo OR ldquo LPNrdquo)
(ldquo CPArdquo OR ldquo CFArdquo)
(BSCS OR MSCS) or also try ldquo MBArdquo
(ldquo CCIErdquo OR ldquo CCNArdquo) Locations like
(Atlanta OR Marietta OR Alpharetta) GA
(770 OR 678 OR 404) GA
Sydney 61 Australia
3
Gist a person or group by feeding their blog RSS
through Wordlenet Ex Intel
No RSS feed Grab all the text from recent press
releases and paste them into Wordle
Try this with several resumes from the same
department to find common themes
What happens
when you feed a
companyrsquos Jobs
RSS feed into
Wordle
4
Donrsquot use keyword search Search by
bull Common job titles
bull Specific company names
Use Booleans Filter by
bull Geographic locations
bull Industries
bull Interested in ldquoPotential employeesrdquo
bull Searching within your groups
bull People who joined recently
5
From keyword search you can search for bull titlerdquojob title 1rdquo OR ldquojob title 2rdquo
(or use ctitle for current only and ptitle for past only)
companyrdquocompany 1rdquo OR ldquocompany 2rdquo
(or use ccompany and pcompany instead)
bull schoolrdquoschool namerdquo
bull Also useful are radius and industry
Ex titlesoftware engineer companyoracle schooliit
Nearly unlimited field length allows complex strings
Herersquos a glossary of all advanced commands bull httplearnlinkedincomlinkedin-searchadvanced_search_tips
6
If you do the same
search repeatedly
save it for automatic
ongoing results
If you need more
search who joined
since last week or
your last login
7
bull These people are
typically
colleagues vendors
and clients
bull View their profiles
and see who they
know who endorses
them etc
8
Found a great profile
Check out other similar
profiles people have
viewed
Could include people who
wouldnrsquot have come up on
your search
Or people outside your
3rd degree network
9
See if they belong to
any groups
Listed below
recommendations at
bottom of profile
Also try using the
interests command
10
TIP keyword search for the group
name in quotes for example
- ldquoTransfer Pricing Specialistsrdquo
Always searching for the same kinds of candidates
It emails you when new matches enter your network
Or after they edit their profiles and match your search
Run any search then click the [ Save this search ]
Edit or cancel them anytime here
wwwlinkedincomsearchsavedSearchListing
For more details visit
httplearnlinkedincomlinkedin-
searchadvanced_people_search
Save up to 3 searches under the free account (more if you pay)
11
Right below their name ishellip
bull Their title
bull Their employer
bull Their City and State
So you couldhellip
bull Google ldquoCompany City Staterdquo for work numbers
bull Use httpwwwb144coil to get home number
bull Google ldquoFirstname Lastname companycomrdquo
bull Or you can use LinkedInrsquos InMail
12
Use the site command to find profiles bull sitelinkedincom (inurlin OR inurlpub) KEYWORDS -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Find people by CURRENT job title bull Try this first sitelinkedincom Current software development
engineer (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobsldquo
bull Then this sitelinkedincom software development engineer Past (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
13
26-Sep-11 14
Results from inside LinkedIn 24 results externally 224
Simply search for ldquocontact settings
Works on any search engine
Be sure to turn off site compression bull On Google insert ampfilter=0 into URL
bull On Yahoo append ampdups=1 to end of URL
15
Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Go to Inbox gt Received gt Invitations to accept multiple
requests
Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo
Include a link to your LinkedIn profile (amp Facebook
Twitter) in your default email signature file of your
outgoing messages
LinkedIn apps (Twitter integration presentation
uploads blogpost feeds etc) here
Most common mistakes recruiters make on social
networks Lazy profiles Inconsistently applying their
brand throughout the web
16
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
EVP Arbita Inc httpjmpshally
Recruiting since 1996
6 yrs Corporate sourcing leadership
5 yrs contingency ran $1M+ full desk
4 years consulting with over 200 organizations
Instrumental in building research teams at
Motorola Cisco Coke (CCE) Google Microsoft
and advised over 200 companies globally
Raised in Colombia South America
(English is my second language)
Returned Peace Corps Volunteer
Dual BS in International Business from RIT
Job Titles like ldquoSAP Consultantrdquo
ldquoAccount Executiverdquo
ldquoSenior Managerrdquo
(ldquoSoftware Engineerrdquo OR Programmer) Company Names like
(ldquoHewlett Packardrdquo OR HP OR hpcom)
(IBM OR ibmcom OR usibmcom) Skills Licenses Degrees or Certifications like
(ldquo RNrdquo OR ldquo CNArdquo OR ldquo LPNrdquo)
(ldquo CPArdquo OR ldquo CFArdquo)
(BSCS OR MSCS) or also try ldquo MBArdquo
(ldquo CCIErdquo OR ldquo CCNArdquo) Locations like
(Atlanta OR Marietta OR Alpharetta) GA
(770 OR 678 OR 404) GA
Sydney 61 Australia
3
Gist a person or group by feeding their blog RSS
through Wordlenet Ex Intel
No RSS feed Grab all the text from recent press
releases and paste them into Wordle
Try this with several resumes from the same
department to find common themes
What happens
when you feed a
companyrsquos Jobs
RSS feed into
Wordle
4
Donrsquot use keyword search Search by
bull Common job titles
bull Specific company names
Use Booleans Filter by
bull Geographic locations
bull Industries
bull Interested in ldquoPotential employeesrdquo
bull Searching within your groups
bull People who joined recently
5
From keyword search you can search for bull titlerdquojob title 1rdquo OR ldquojob title 2rdquo
(or use ctitle for current only and ptitle for past only)
companyrdquocompany 1rdquo OR ldquocompany 2rdquo
(or use ccompany and pcompany instead)
bull schoolrdquoschool namerdquo
bull Also useful are radius and industry
Ex titlesoftware engineer companyoracle schooliit
Nearly unlimited field length allows complex strings
Herersquos a glossary of all advanced commands bull httplearnlinkedincomlinkedin-searchadvanced_search_tips
6
If you do the same
search repeatedly
save it for automatic
ongoing results
If you need more
search who joined
since last week or
your last login
7
bull These people are
typically
colleagues vendors
and clients
bull View their profiles
and see who they
know who endorses
them etc
8
Found a great profile
Check out other similar
profiles people have
viewed
Could include people who
wouldnrsquot have come up on
your search
Or people outside your
3rd degree network
9
See if they belong to
any groups
Listed below
recommendations at
bottom of profile
Also try using the
interests command
10
TIP keyword search for the group
name in quotes for example
- ldquoTransfer Pricing Specialistsrdquo
Always searching for the same kinds of candidates
It emails you when new matches enter your network
Or after they edit their profiles and match your search
Run any search then click the [ Save this search ]
Edit or cancel them anytime here
wwwlinkedincomsearchsavedSearchListing
For more details visit
httplearnlinkedincomlinkedin-
searchadvanced_people_search
Save up to 3 searches under the free account (more if you pay)
11
Right below their name ishellip
bull Their title
bull Their employer
bull Their City and State
So you couldhellip
bull Google ldquoCompany City Staterdquo for work numbers
bull Use httpwwwb144coil to get home number
bull Google ldquoFirstname Lastname companycomrdquo
bull Or you can use LinkedInrsquos InMail
12
Use the site command to find profiles bull sitelinkedincom (inurlin OR inurlpub) KEYWORDS -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Find people by CURRENT job title bull Try this first sitelinkedincom Current software development
engineer (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobsldquo
bull Then this sitelinkedincom software development engineer Past (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
13
26-Sep-11 14
Results from inside LinkedIn 24 results externally 224
Simply search for ldquocontact settings
Works on any search engine
Be sure to turn off site compression bull On Google insert ampfilter=0 into URL
bull On Yahoo append ampdups=1 to end of URL
15
Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Go to Inbox gt Received gt Invitations to accept multiple
requests
Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo
Include a link to your LinkedIn profile (amp Facebook
Twitter) in your default email signature file of your
outgoing messages
LinkedIn apps (Twitter integration presentation
uploads blogpost feeds etc) here
Most common mistakes recruiters make on social
networks Lazy profiles Inconsistently applying their
brand throughout the web
16
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Job Titles like ldquoSAP Consultantrdquo
ldquoAccount Executiverdquo
ldquoSenior Managerrdquo
(ldquoSoftware Engineerrdquo OR Programmer) Company Names like
(ldquoHewlett Packardrdquo OR HP OR hpcom)
(IBM OR ibmcom OR usibmcom) Skills Licenses Degrees or Certifications like
(ldquo RNrdquo OR ldquo CNArdquo OR ldquo LPNrdquo)
(ldquo CPArdquo OR ldquo CFArdquo)
(BSCS OR MSCS) or also try ldquo MBArdquo
(ldquo CCIErdquo OR ldquo CCNArdquo) Locations like
(Atlanta OR Marietta OR Alpharetta) GA
(770 OR 678 OR 404) GA
Sydney 61 Australia
3
Gist a person or group by feeding their blog RSS
through Wordlenet Ex Intel
No RSS feed Grab all the text from recent press
releases and paste them into Wordle
Try this with several resumes from the same
department to find common themes
What happens
when you feed a
companyrsquos Jobs
RSS feed into
Wordle
4
Donrsquot use keyword search Search by
bull Common job titles
bull Specific company names
Use Booleans Filter by
bull Geographic locations
bull Industries
bull Interested in ldquoPotential employeesrdquo
bull Searching within your groups
bull People who joined recently
5
From keyword search you can search for bull titlerdquojob title 1rdquo OR ldquojob title 2rdquo
(or use ctitle for current only and ptitle for past only)
companyrdquocompany 1rdquo OR ldquocompany 2rdquo
(or use ccompany and pcompany instead)
bull schoolrdquoschool namerdquo
bull Also useful are radius and industry
Ex titlesoftware engineer companyoracle schooliit
Nearly unlimited field length allows complex strings
Herersquos a glossary of all advanced commands bull httplearnlinkedincomlinkedin-searchadvanced_search_tips
6
If you do the same
search repeatedly
save it for automatic
ongoing results
If you need more
search who joined
since last week or
your last login
7
bull These people are
typically
colleagues vendors
and clients
bull View their profiles
and see who they
know who endorses
them etc
8
Found a great profile
Check out other similar
profiles people have
viewed
Could include people who
wouldnrsquot have come up on
your search
Or people outside your
3rd degree network
9
See if they belong to
any groups
Listed below
recommendations at
bottom of profile
Also try using the
interests command
10
TIP keyword search for the group
name in quotes for example
- ldquoTransfer Pricing Specialistsrdquo
Always searching for the same kinds of candidates
It emails you when new matches enter your network
Or after they edit their profiles and match your search
Run any search then click the [ Save this search ]
Edit or cancel them anytime here
wwwlinkedincomsearchsavedSearchListing
For more details visit
httplearnlinkedincomlinkedin-
searchadvanced_people_search
Save up to 3 searches under the free account (more if you pay)
11
Right below their name ishellip
bull Their title
bull Their employer
bull Their City and State
So you couldhellip
bull Google ldquoCompany City Staterdquo for work numbers
bull Use httpwwwb144coil to get home number
bull Google ldquoFirstname Lastname companycomrdquo
bull Or you can use LinkedInrsquos InMail
12
Use the site command to find profiles bull sitelinkedincom (inurlin OR inurlpub) KEYWORDS -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Find people by CURRENT job title bull Try this first sitelinkedincom Current software development
engineer (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobsldquo
bull Then this sitelinkedincom software development engineer Past (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
13
26-Sep-11 14
Results from inside LinkedIn 24 results externally 224
Simply search for ldquocontact settings
Works on any search engine
Be sure to turn off site compression bull On Google insert ampfilter=0 into URL
bull On Yahoo append ampdups=1 to end of URL
15
Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Go to Inbox gt Received gt Invitations to accept multiple
requests
Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo
Include a link to your LinkedIn profile (amp Facebook
Twitter) in your default email signature file of your
outgoing messages
LinkedIn apps (Twitter integration presentation
uploads blogpost feeds etc) here
Most common mistakes recruiters make on social
networks Lazy profiles Inconsistently applying their
brand throughout the web
16
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Gist a person or group by feeding their blog RSS
through Wordlenet Ex Intel
No RSS feed Grab all the text from recent press
releases and paste them into Wordle
Try this with several resumes from the same
department to find common themes
What happens
when you feed a
companyrsquos Jobs
RSS feed into
Wordle
4
Donrsquot use keyword search Search by
bull Common job titles
bull Specific company names
Use Booleans Filter by
bull Geographic locations
bull Industries
bull Interested in ldquoPotential employeesrdquo
bull Searching within your groups
bull People who joined recently
5
From keyword search you can search for bull titlerdquojob title 1rdquo OR ldquojob title 2rdquo
(or use ctitle for current only and ptitle for past only)
companyrdquocompany 1rdquo OR ldquocompany 2rdquo
(or use ccompany and pcompany instead)
bull schoolrdquoschool namerdquo
bull Also useful are radius and industry
Ex titlesoftware engineer companyoracle schooliit
Nearly unlimited field length allows complex strings
Herersquos a glossary of all advanced commands bull httplearnlinkedincomlinkedin-searchadvanced_search_tips
6
If you do the same
search repeatedly
save it for automatic
ongoing results
If you need more
search who joined
since last week or
your last login
7
bull These people are
typically
colleagues vendors
and clients
bull View their profiles
and see who they
know who endorses
them etc
8
Found a great profile
Check out other similar
profiles people have
viewed
Could include people who
wouldnrsquot have come up on
your search
Or people outside your
3rd degree network
9
See if they belong to
any groups
Listed below
recommendations at
bottom of profile
Also try using the
interests command
10
TIP keyword search for the group
name in quotes for example
- ldquoTransfer Pricing Specialistsrdquo
Always searching for the same kinds of candidates
It emails you when new matches enter your network
Or after they edit their profiles and match your search
Run any search then click the [ Save this search ]
Edit or cancel them anytime here
wwwlinkedincomsearchsavedSearchListing
For more details visit
httplearnlinkedincomlinkedin-
searchadvanced_people_search
Save up to 3 searches under the free account (more if you pay)
11
Right below their name ishellip
bull Their title
bull Their employer
bull Their City and State
So you couldhellip
bull Google ldquoCompany City Staterdquo for work numbers
bull Use httpwwwb144coil to get home number
bull Google ldquoFirstname Lastname companycomrdquo
bull Or you can use LinkedInrsquos InMail
12
Use the site command to find profiles bull sitelinkedincom (inurlin OR inurlpub) KEYWORDS -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Find people by CURRENT job title bull Try this first sitelinkedincom Current software development
engineer (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobsldquo
bull Then this sitelinkedincom software development engineer Past (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
13
26-Sep-11 14
Results from inside LinkedIn 24 results externally 224
Simply search for ldquocontact settings
Works on any search engine
Be sure to turn off site compression bull On Google insert ampfilter=0 into URL
bull On Yahoo append ampdups=1 to end of URL
15
Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Go to Inbox gt Received gt Invitations to accept multiple
requests
Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo
Include a link to your LinkedIn profile (amp Facebook
Twitter) in your default email signature file of your
outgoing messages
LinkedIn apps (Twitter integration presentation
uploads blogpost feeds etc) here
Most common mistakes recruiters make on social
networks Lazy profiles Inconsistently applying their
brand throughout the web
16
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Donrsquot use keyword search Search by
bull Common job titles
bull Specific company names
Use Booleans Filter by
bull Geographic locations
bull Industries
bull Interested in ldquoPotential employeesrdquo
bull Searching within your groups
bull People who joined recently
5
From keyword search you can search for bull titlerdquojob title 1rdquo OR ldquojob title 2rdquo
(or use ctitle for current only and ptitle for past only)
companyrdquocompany 1rdquo OR ldquocompany 2rdquo
(or use ccompany and pcompany instead)
bull schoolrdquoschool namerdquo
bull Also useful are radius and industry
Ex titlesoftware engineer companyoracle schooliit
Nearly unlimited field length allows complex strings
Herersquos a glossary of all advanced commands bull httplearnlinkedincomlinkedin-searchadvanced_search_tips
6
If you do the same
search repeatedly
save it for automatic
ongoing results
If you need more
search who joined
since last week or
your last login
7
bull These people are
typically
colleagues vendors
and clients
bull View their profiles
and see who they
know who endorses
them etc
8
Found a great profile
Check out other similar
profiles people have
viewed
Could include people who
wouldnrsquot have come up on
your search
Or people outside your
3rd degree network
9
See if they belong to
any groups
Listed below
recommendations at
bottom of profile
Also try using the
interests command
10
TIP keyword search for the group
name in quotes for example
- ldquoTransfer Pricing Specialistsrdquo
Always searching for the same kinds of candidates
It emails you when new matches enter your network
Or after they edit their profiles and match your search
Run any search then click the [ Save this search ]
Edit or cancel them anytime here
wwwlinkedincomsearchsavedSearchListing
For more details visit
httplearnlinkedincomlinkedin-
searchadvanced_people_search
Save up to 3 searches under the free account (more if you pay)
11
Right below their name ishellip
bull Their title
bull Their employer
bull Their City and State
So you couldhellip
bull Google ldquoCompany City Staterdquo for work numbers
bull Use httpwwwb144coil to get home number
bull Google ldquoFirstname Lastname companycomrdquo
bull Or you can use LinkedInrsquos InMail
12
Use the site command to find profiles bull sitelinkedincom (inurlin OR inurlpub) KEYWORDS -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Find people by CURRENT job title bull Try this first sitelinkedincom Current software development
engineer (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobsldquo
bull Then this sitelinkedincom software development engineer Past (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
13
26-Sep-11 14
Results from inside LinkedIn 24 results externally 224
Simply search for ldquocontact settings
Works on any search engine
Be sure to turn off site compression bull On Google insert ampfilter=0 into URL
bull On Yahoo append ampdups=1 to end of URL
15
Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Go to Inbox gt Received gt Invitations to accept multiple
requests
Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo
Include a link to your LinkedIn profile (amp Facebook
Twitter) in your default email signature file of your
outgoing messages
LinkedIn apps (Twitter integration presentation
uploads blogpost feeds etc) here
Most common mistakes recruiters make on social
networks Lazy profiles Inconsistently applying their
brand throughout the web
16
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
From keyword search you can search for bull titlerdquojob title 1rdquo OR ldquojob title 2rdquo
(or use ctitle for current only and ptitle for past only)
companyrdquocompany 1rdquo OR ldquocompany 2rdquo
(or use ccompany and pcompany instead)
bull schoolrdquoschool namerdquo
bull Also useful are radius and industry
Ex titlesoftware engineer companyoracle schooliit
Nearly unlimited field length allows complex strings
Herersquos a glossary of all advanced commands bull httplearnlinkedincomlinkedin-searchadvanced_search_tips
6
If you do the same
search repeatedly
save it for automatic
ongoing results
If you need more
search who joined
since last week or
your last login
7
bull These people are
typically
colleagues vendors
and clients
bull View their profiles
and see who they
know who endorses
them etc
8
Found a great profile
Check out other similar
profiles people have
viewed
Could include people who
wouldnrsquot have come up on
your search
Or people outside your
3rd degree network
9
See if they belong to
any groups
Listed below
recommendations at
bottom of profile
Also try using the
interests command
10
TIP keyword search for the group
name in quotes for example
- ldquoTransfer Pricing Specialistsrdquo
Always searching for the same kinds of candidates
It emails you when new matches enter your network
Or after they edit their profiles and match your search
Run any search then click the [ Save this search ]
Edit or cancel them anytime here
wwwlinkedincomsearchsavedSearchListing
For more details visit
httplearnlinkedincomlinkedin-
searchadvanced_people_search
Save up to 3 searches under the free account (more if you pay)
11
Right below their name ishellip
bull Their title
bull Their employer
bull Their City and State
So you couldhellip
bull Google ldquoCompany City Staterdquo for work numbers
bull Use httpwwwb144coil to get home number
bull Google ldquoFirstname Lastname companycomrdquo
bull Or you can use LinkedInrsquos InMail
12
Use the site command to find profiles bull sitelinkedincom (inurlin OR inurlpub) KEYWORDS -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Find people by CURRENT job title bull Try this first sitelinkedincom Current software development
engineer (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobsldquo
bull Then this sitelinkedincom software development engineer Past (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
13
26-Sep-11 14
Results from inside LinkedIn 24 results externally 224
Simply search for ldquocontact settings
Works on any search engine
Be sure to turn off site compression bull On Google insert ampfilter=0 into URL
bull On Yahoo append ampdups=1 to end of URL
15
Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Go to Inbox gt Received gt Invitations to accept multiple
requests
Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo
Include a link to your LinkedIn profile (amp Facebook
Twitter) in your default email signature file of your
outgoing messages
LinkedIn apps (Twitter integration presentation
uploads blogpost feeds etc) here
Most common mistakes recruiters make on social
networks Lazy profiles Inconsistently applying their
brand throughout the web
16
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
If you do the same
search repeatedly
save it for automatic
ongoing results
If you need more
search who joined
since last week or
your last login
7
bull These people are
typically
colleagues vendors
and clients
bull View their profiles
and see who they
know who endorses
them etc
8
Found a great profile
Check out other similar
profiles people have
viewed
Could include people who
wouldnrsquot have come up on
your search
Or people outside your
3rd degree network
9
See if they belong to
any groups
Listed below
recommendations at
bottom of profile
Also try using the
interests command
10
TIP keyword search for the group
name in quotes for example
- ldquoTransfer Pricing Specialistsrdquo
Always searching for the same kinds of candidates
It emails you when new matches enter your network
Or after they edit their profiles and match your search
Run any search then click the [ Save this search ]
Edit or cancel them anytime here
wwwlinkedincomsearchsavedSearchListing
For more details visit
httplearnlinkedincomlinkedin-
searchadvanced_people_search
Save up to 3 searches under the free account (more if you pay)
11
Right below their name ishellip
bull Their title
bull Their employer
bull Their City and State
So you couldhellip
bull Google ldquoCompany City Staterdquo for work numbers
bull Use httpwwwb144coil to get home number
bull Google ldquoFirstname Lastname companycomrdquo
bull Or you can use LinkedInrsquos InMail
12
Use the site command to find profiles bull sitelinkedincom (inurlin OR inurlpub) KEYWORDS -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Find people by CURRENT job title bull Try this first sitelinkedincom Current software development
engineer (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobsldquo
bull Then this sitelinkedincom software development engineer Past (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
13
26-Sep-11 14
Results from inside LinkedIn 24 results externally 224
Simply search for ldquocontact settings
Works on any search engine
Be sure to turn off site compression bull On Google insert ampfilter=0 into URL
bull On Yahoo append ampdups=1 to end of URL
15
Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Go to Inbox gt Received gt Invitations to accept multiple
requests
Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo
Include a link to your LinkedIn profile (amp Facebook
Twitter) in your default email signature file of your
outgoing messages
LinkedIn apps (Twitter integration presentation
uploads blogpost feeds etc) here
Most common mistakes recruiters make on social
networks Lazy profiles Inconsistently applying their
brand throughout the web
16
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
bull These people are
typically
colleagues vendors
and clients
bull View their profiles
and see who they
know who endorses
them etc
8
Found a great profile
Check out other similar
profiles people have
viewed
Could include people who
wouldnrsquot have come up on
your search
Or people outside your
3rd degree network
9
See if they belong to
any groups
Listed below
recommendations at
bottom of profile
Also try using the
interests command
10
TIP keyword search for the group
name in quotes for example
- ldquoTransfer Pricing Specialistsrdquo
Always searching for the same kinds of candidates
It emails you when new matches enter your network
Or after they edit their profiles and match your search
Run any search then click the [ Save this search ]
Edit or cancel them anytime here
wwwlinkedincomsearchsavedSearchListing
For more details visit
httplearnlinkedincomlinkedin-
searchadvanced_people_search
Save up to 3 searches under the free account (more if you pay)
11
Right below their name ishellip
bull Their title
bull Their employer
bull Their City and State
So you couldhellip
bull Google ldquoCompany City Staterdquo for work numbers
bull Use httpwwwb144coil to get home number
bull Google ldquoFirstname Lastname companycomrdquo
bull Or you can use LinkedInrsquos InMail
12
Use the site command to find profiles bull sitelinkedincom (inurlin OR inurlpub) KEYWORDS -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Find people by CURRENT job title bull Try this first sitelinkedincom Current software development
engineer (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobsldquo
bull Then this sitelinkedincom software development engineer Past (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
13
26-Sep-11 14
Results from inside LinkedIn 24 results externally 224
Simply search for ldquocontact settings
Works on any search engine
Be sure to turn off site compression bull On Google insert ampfilter=0 into URL
bull On Yahoo append ampdups=1 to end of URL
15
Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Go to Inbox gt Received gt Invitations to accept multiple
requests
Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo
Include a link to your LinkedIn profile (amp Facebook
Twitter) in your default email signature file of your
outgoing messages
LinkedIn apps (Twitter integration presentation
uploads blogpost feeds etc) here
Most common mistakes recruiters make on social
networks Lazy profiles Inconsistently applying their
brand throughout the web
16
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Found a great profile
Check out other similar
profiles people have
viewed
Could include people who
wouldnrsquot have come up on
your search
Or people outside your
3rd degree network
9
See if they belong to
any groups
Listed below
recommendations at
bottom of profile
Also try using the
interests command
10
TIP keyword search for the group
name in quotes for example
- ldquoTransfer Pricing Specialistsrdquo
Always searching for the same kinds of candidates
It emails you when new matches enter your network
Or after they edit their profiles and match your search
Run any search then click the [ Save this search ]
Edit or cancel them anytime here
wwwlinkedincomsearchsavedSearchListing
For more details visit
httplearnlinkedincomlinkedin-
searchadvanced_people_search
Save up to 3 searches under the free account (more if you pay)
11
Right below their name ishellip
bull Their title
bull Their employer
bull Their City and State
So you couldhellip
bull Google ldquoCompany City Staterdquo for work numbers
bull Use httpwwwb144coil to get home number
bull Google ldquoFirstname Lastname companycomrdquo
bull Or you can use LinkedInrsquos InMail
12
Use the site command to find profiles bull sitelinkedincom (inurlin OR inurlpub) KEYWORDS -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Find people by CURRENT job title bull Try this first sitelinkedincom Current software development
engineer (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobsldquo
bull Then this sitelinkedincom software development engineer Past (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
13
26-Sep-11 14
Results from inside LinkedIn 24 results externally 224
Simply search for ldquocontact settings
Works on any search engine
Be sure to turn off site compression bull On Google insert ampfilter=0 into URL
bull On Yahoo append ampdups=1 to end of URL
15
Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Go to Inbox gt Received gt Invitations to accept multiple
requests
Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo
Include a link to your LinkedIn profile (amp Facebook
Twitter) in your default email signature file of your
outgoing messages
LinkedIn apps (Twitter integration presentation
uploads blogpost feeds etc) here
Most common mistakes recruiters make on social
networks Lazy profiles Inconsistently applying their
brand throughout the web
16
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
See if they belong to
any groups
Listed below
recommendations at
bottom of profile
Also try using the
interests command
10
TIP keyword search for the group
name in quotes for example
- ldquoTransfer Pricing Specialistsrdquo
Always searching for the same kinds of candidates
It emails you when new matches enter your network
Or after they edit their profiles and match your search
Run any search then click the [ Save this search ]
Edit or cancel them anytime here
wwwlinkedincomsearchsavedSearchListing
For more details visit
httplearnlinkedincomlinkedin-
searchadvanced_people_search
Save up to 3 searches under the free account (more if you pay)
11
Right below their name ishellip
bull Their title
bull Their employer
bull Their City and State
So you couldhellip
bull Google ldquoCompany City Staterdquo for work numbers
bull Use httpwwwb144coil to get home number
bull Google ldquoFirstname Lastname companycomrdquo
bull Or you can use LinkedInrsquos InMail
12
Use the site command to find profiles bull sitelinkedincom (inurlin OR inurlpub) KEYWORDS -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Find people by CURRENT job title bull Try this first sitelinkedincom Current software development
engineer (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobsldquo
bull Then this sitelinkedincom software development engineer Past (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
13
26-Sep-11 14
Results from inside LinkedIn 24 results externally 224
Simply search for ldquocontact settings
Works on any search engine
Be sure to turn off site compression bull On Google insert ampfilter=0 into URL
bull On Yahoo append ampdups=1 to end of URL
15
Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Go to Inbox gt Received gt Invitations to accept multiple
requests
Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo
Include a link to your LinkedIn profile (amp Facebook
Twitter) in your default email signature file of your
outgoing messages
LinkedIn apps (Twitter integration presentation
uploads blogpost feeds etc) here
Most common mistakes recruiters make on social
networks Lazy profiles Inconsistently applying their
brand throughout the web
16
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Always searching for the same kinds of candidates
It emails you when new matches enter your network
Or after they edit their profiles and match your search
Run any search then click the [ Save this search ]
Edit or cancel them anytime here
wwwlinkedincomsearchsavedSearchListing
For more details visit
httplearnlinkedincomlinkedin-
searchadvanced_people_search
Save up to 3 searches under the free account (more if you pay)
11
Right below their name ishellip
bull Their title
bull Their employer
bull Their City and State
So you couldhellip
bull Google ldquoCompany City Staterdquo for work numbers
bull Use httpwwwb144coil to get home number
bull Google ldquoFirstname Lastname companycomrdquo
bull Or you can use LinkedInrsquos InMail
12
Use the site command to find profiles bull sitelinkedincom (inurlin OR inurlpub) KEYWORDS -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Find people by CURRENT job title bull Try this first sitelinkedincom Current software development
engineer (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobsldquo
bull Then this sitelinkedincom software development engineer Past (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
13
26-Sep-11 14
Results from inside LinkedIn 24 results externally 224
Simply search for ldquocontact settings
Works on any search engine
Be sure to turn off site compression bull On Google insert ampfilter=0 into URL
bull On Yahoo append ampdups=1 to end of URL
15
Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Go to Inbox gt Received gt Invitations to accept multiple
requests
Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo
Include a link to your LinkedIn profile (amp Facebook
Twitter) in your default email signature file of your
outgoing messages
LinkedIn apps (Twitter integration presentation
uploads blogpost feeds etc) here
Most common mistakes recruiters make on social
networks Lazy profiles Inconsistently applying their
brand throughout the web
16
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Right below their name ishellip
bull Their title
bull Their employer
bull Their City and State
So you couldhellip
bull Google ldquoCompany City Staterdquo for work numbers
bull Use httpwwwb144coil to get home number
bull Google ldquoFirstname Lastname companycomrdquo
bull Or you can use LinkedInrsquos InMail
12
Use the site command to find profiles bull sitelinkedincom (inurlin OR inurlpub) KEYWORDS -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Find people by CURRENT job title bull Try this first sitelinkedincom Current software development
engineer (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobsldquo
bull Then this sitelinkedincom software development engineer Past (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
13
26-Sep-11 14
Results from inside LinkedIn 24 results externally 224
Simply search for ldquocontact settings
Works on any search engine
Be sure to turn off site compression bull On Google insert ampfilter=0 into URL
bull On Yahoo append ampdups=1 to end of URL
15
Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Go to Inbox gt Received gt Invitations to accept multiple
requests
Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo
Include a link to your LinkedIn profile (amp Facebook
Twitter) in your default email signature file of your
outgoing messages
LinkedIn apps (Twitter integration presentation
uploads blogpost feeds etc) here
Most common mistakes recruiters make on social
networks Lazy profiles Inconsistently applying their
brand throughout the web
16
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Use the site command to find profiles bull sitelinkedincom (inurlin OR inurlpub) KEYWORDS -
inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
Find people by CURRENT job title bull Try this first sitelinkedincom Current software development
engineer (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobsldquo
bull Then this sitelinkedincom software development engineer Past (inurlin OR inurlpub) -inurljsearch -inurlevents -inurlcompanies -inurldir -inurljobs
13
26-Sep-11 14
Results from inside LinkedIn 24 results externally 224
Simply search for ldquocontact settings
Works on any search engine
Be sure to turn off site compression bull On Google insert ampfilter=0 into URL
bull On Yahoo append ampdups=1 to end of URL
15
Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Go to Inbox gt Received gt Invitations to accept multiple
requests
Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo
Include a link to your LinkedIn profile (amp Facebook
Twitter) in your default email signature file of your
outgoing messages
LinkedIn apps (Twitter integration presentation
uploads blogpost feeds etc) here
Most common mistakes recruiters make on social
networks Lazy profiles Inconsistently applying their
brand throughout the web
16
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
26-Sep-11 14
Results from inside LinkedIn 24 results externally 224
Simply search for ldquocontact settings
Works on any search engine
Be sure to turn off site compression bull On Google insert ampfilter=0 into URL
bull On Yahoo append ampdups=1 to end of URL
15
Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Go to Inbox gt Received gt Invitations to accept multiple
requests
Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo
Include a link to your LinkedIn profile (amp Facebook
Twitter) in your default email signature file of your
outgoing messages
LinkedIn apps (Twitter integration presentation
uploads blogpost feeds etc) here
Most common mistakes recruiters make on social
networks Lazy profiles Inconsistently applying their
brand throughout the web
16
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Simply search for ldquocontact settings
Works on any search engine
Be sure to turn off site compression bull On Google insert ampfilter=0 into URL
bull On Yahoo append ampdups=1 to end of URL
15
Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Go to Inbox gt Received gt Invitations to accept multiple
requests
Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo
Include a link to your LinkedIn profile (amp Facebook
Twitter) in your default email signature file of your
outgoing messages
LinkedIn apps (Twitter integration presentation
uploads blogpost feeds etc) here
Most common mistakes recruiters make on social
networks Lazy profiles Inconsistently applying their
brand throughout the web
16
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Get the name of ldquoPrivaterdquo profiles with this bull httpwwwlinkedincommsgToConnsdisplayCreate=ampconnId=USERKEY
Go to Inbox gt Received gt Invitations to accept multiple
requests
Find LinkedIn contacts on Facebook and ldquoAdd Friendrdquo
Include a link to your LinkedIn profile (amp Facebook
Twitter) in your default email signature file of your
outgoing messages
LinkedIn apps (Twitter integration presentation
uploads blogpost feeds etc) here
Most common mistakes recruiters make on social
networks Lazy profiles Inconsistently applying their
brand throughout the web
16
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
1 UK 4130000
2 India 3670000
3 Canada 2500000
4 Netherlands 2400000
5 France 1940000
6 Australia 1340000
7 Italy 1240000
8 Brazil 1180000
9 Germany 1050000
10 Belgium 945000
11 Denmark 875000
12 Spain 856000
13 Sweden 753000
14 South Africa 641000
15 Argentina 545000
16 Switzerland 499000
17 Poland 494000
18 Norway 451000
19 Mexico 440000
20 Israel 427000
Note above reflect ldquopublicrdquo profiles not total LinkedIn population
17
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
bull People are more likely to accept a group invite than a personal networking connection
bull You can send a message to everyone in your group even if they are not your direct connections
bull Good group content can drive viral marketing bull Team project Share the workload and if someone
leaves they canrsquot take the network with them bull Focused and adjusted on-the-fly they responding to
your communitys needs and offer them immense value bull Gain your audiences trust and attention if you offer
valuable insights or information they dont get elsewhere
bull What else (top 10 reasons)
18
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Have a 100 complete profile Fill summary and specialties section with wordsphrases describing your expertise
Get a vanity URL ndash your name if possible amp make sure your profile is ldquopublicrdquo
Your past work history should go back 10 years Explain what you did at each company
Fill out the summary section add substance consider it your ldquoelevator pitchrdquo
Writeget Recommendations amp askanswer questions on LinkedIn Answers
Continually build on your connections Comment on the LinkedIn blog and link back to your LinkedIn
profile Donrsquot forget the additional information section ndash When adding
websites click on the ldquootherrdquo section You can name your website and that will act as anchor text for the link
19
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Target your audience by
bull Company Size
bull Job Function
bull Industry
bull Seniority
bull Geography
Pay by clicks or impressions with starting budget
as low as $50 (details)
Example ad seen only by Accountants at Manager
or Director level with companies larger than 1000
employees and in the Atlanta area
20
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Use AND OR and ndash when searching Search by company name and job title Search by ldquoJoined since last loginrdquo for freshness Select ldquoRelationships + Recommendationsrdquo in search forms Sort
By field and connect with top results to broaden your network Click Save this Search atop results page to get ongoing
notification of new matches Recommenders are frequently managers and peers Include your LinkedIn profile in your emails You can guess about how long someonersquos been on LinkedIn by
looking at their ldquoKeyrdquo
bull Example Shally Steckerls profile is from mid 2004 and his number is 155699 httpwwwlinkedincomprofileviewProfile=ampkey=155699
21
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Look for documents named ldquoresumerdquo
bull Using intitle looks for words coded into the HTML ldquotitlerdquo field frequently the ldquonamerdquo of the file
intitleresume director software siteil
Or saved in locations called ldquoresumerdquo
bull Using inurl looks for words in the names of folders or addresses where the file is located
inurlresume director software siteil
22
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Beyond just resumes also try words like bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes bull Example Haifa Intel (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR
intitleteam OR intitleour OR inurlabout OR inurlbio OR
inurlprofile OR inurlour OR inurlteam OR inurlalumni OR
inurlpeople OR inurlstaff)
23
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Searching with site looks through
the entire site
bull sitetevapharmcom
bull siteiaesiorgil director
bull sitetechnionacil ~CV
24
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Most Search Engines can find documents written in MS Word (doc) Adobe (pdf) Rich Text (rtf) Plain text (txt) PowerPoint (ppt) Excel (xls) and others
Use filetype to find only that kind of document bull Resumes are frequently written in Word and Adobe
(filetypedoc OR filetypepdf)
bull Useful information can be found in Excel and PowerPoint (filetypexls OR filetypeppt)
bull Try including domains common field column headers for name lists (Name Title Company Phone Email) etc into your strings filetypexls tevapharmcom
filetypexls (Alumni OR Attendee) Teva Pharmaceuticals
25
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Search the worldrsquos largest discussion forums for your target
people organizations teams events products etc
Generate RSS feeds and aggregate data from
bull Google Groups (highly customizable)
bull Yahoo Groups
bull Big Boards (huge list of online discussion groups)
bull BoardReader and Board Tracker (both great search and RSS feeds)
What happens if you Wordle any of the above RSS feeds
Images files and other documents can be found using filetype
searches but sometimes they are converted before being shared
online Look for them in document repositories like Docstock
Scribd SlideShare Toodoc and others
Search the big four on Bing just add your keywords
26
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Natural Phrases bull developed applicationsrdquo bull Iwork|workedfor|at|on|with (company OR job title
OR jargon) bull I|Im work|worked|working for|at|on|with
COMPANY bull COMPANY (my team OR our team) bull worked contact meldquo bull is|was an at COMPANY and ldquoI was|am an at
COMPANYrdquo
Other Patterns bull mailto ilibmcomrdquo bull siteibmcomil author
27
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Peer regression reveals people who influenced or were
influenced by your target entities
Finding other names in imagePDF captions
bull ldquoLucien Bronicki (l to r OR l to r OR left to right OR r to
l OR r to l OR right to left OR back row OR clockwise
from)
bull Try names of events groups or companies
The 3+ name method works on people (like attracts
like)
bull shally steckerl ldquodave mendoza ldquomorit rozenrdquo
References on blogs amp social networks
bull Google blogsearch for ldquoand firstname lastnamerdquo
28
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Image search cleans SEO spam bull Results are only web pages containing images with names or
tags that match your search thus eliminating much of the garbage Try this Google Images example
bull Text used to classify images are snippet of text before or after the image anchor text on any link pointing to the image ldquoaltrdquo text of the image image url
Zuula Images searches try the ldquofacesrdquo mode bull Google Bing Exalead Pixsy Flickr Photobucket SmugMug Picasa
TinEye reverse image search finds people based on certifications product logos company logos application logos and icons peoples photos building or location photos etc (hint use images found above)
29
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
People being interviewed by bloggers or the local news can easily spill the beans and give juicy details
bull Ex is an iphone developer
Search transcripts of video via bull Blinkxcom
bull Videogooglecom
bull Videoaolcom
bull Truveocom
bull Vimeocom
Silobreakercom an online search service for news and current events recognizes people companies topics places and keywords understands how they relate to each other in the news flow and puts them in context
30
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions
Tons more free learning at The Sourcerrsquos Desk
Follow Shally and Arbitainc on Twitter
Join Arbita on LinkedIn and Facebook
Email us your questions