Ads Settings Why I see these ads on GDN?
By Linda Galaziou
Have you ever wondered…
• Why you see these ads while reading ar6cles across the web?
• How your favorite e-‐shop found you on Web while reading news?
• How the compe6tors of your brand found you on Web and told you that there is 50% off for few days. Wouldn’t you visit this website and buy a similar product to your brand?
Factors that determine which ads you will see on GDN • Content of the site ( Google allows ads based on contextual targe6ng: keywords and topics )
• Recent Geographic Loca6on • Google Plus and You Tube profile • Websites and apps that are using AdSense • Types of websites you visit • Mobile apps on your devices • Previous interac6ons with Google Ads • DoubleClick cookie on your Browser • Se#ngs in the Ads Se#ngs
What is “Ads Settings”? • It is a Google tool that helps you control the ads on Google and Google Ads Across the Web
• You can access it here : google.com/se#ngs/ads
What can you do with Ad Settings?
• Discover why you see these ads lately
• Choose ads that might be more relevant to you
• Block specific adver6sers
• Opt out interest targeted ads
Ads Settings Interface Example of Ads Settings interface in incognito mode
Changing your Ads Settings • Gender and Age can be changed if you visit your Google Profile
Adding New Interest Categories
• Click Edit next to Interest SeWngs and add Interest Categories you like as shown in the next slide
• Then type your interest category in the box and press Add to add it
Adding New Interest Categories
Deleting Interest Categories • Click Edit next to Interest SeWngs and delete Interest Categories by clicking the X next to the category as shown below.
Opting Out of Interest-‐based Google ads • If you select to Opt Out of Interest-‐based Google ads you will see this message
• However, this is not recommended since you might lose ads that you are actually interested in
• Instead, change your ads seWngs in order to see more relevant ads
THANK YOU! Hope you found this presenta6on helpful...
