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Are Digital Magazines For Real? Ma!eo Oriani | Solution Consultan CreativePro, DPS & SEM DI
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Can we do a slide here that show an image of an audience/group reading from print on the left and then on the right an image of the audience/group reading from mobile devices the idea is to show now that the audience is shifting from print to mobile Opportunity:
Transition from Print to Mobile
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What is Adobe’s position in the digital magazine market?
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Leading American Magazine Brands Use DPS
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Leading Asian Magazine Brands Use DPS
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Leading European Magazine Brands Use DPS
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DPS Apps are Real Business
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80% Top Grossing iOS Newsstand Apps are on DPS
80% DPS
20% other
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3% Android
97% iOS
DPS Downloads by Platform
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Publications Delivered by DPS per Week
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0
200.000
400.000
600.000
800.000
1.000.000
1.200.000
1.400.000
1.600.000
1.800.000
2.000.000
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125M Publications Distributed
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2M Every Week
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How successful are digital magazines with consumers?
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Free 22%
Print + Digital 35%
Single Issues 10%
Digital Subscription
34%
% Purchase Instances: Feb '13 Adobe Digital Index
Consumers Pay for Digital Magazines
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change to only two stats - background can be the same as the ones earlier - Average time spent on a media and entertainment website is 8.88 minutes (source is to the right). - make this smaller Source: Adobe ‘Best of the Best Benchmark, March 2013’ Average time spent for digital subscribers to DPS apps is 45 minutes/month - make this big Source: Aggregated Digital Publishing Analytics
Average Time Spent on Media and
Entertainment Website
9 Minutes/Visit
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Average Time Spent by Digital Subscribers
on DPS apps is
45 Minutes/Month
Source: Adobe ‘Best of the Best Benchmark, March 2013’ Source: Aggregated Digital Publishing Analytics
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Per Publication Readership is Growing….
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0%
50%
100%
150%
Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13
Adobe Digital Index 2nd Quartile 3rd Quartile Average Publication
Readership Growth
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1. Push Noti!cation for custom segmented messaging
2. Automatic delivery of content to subscribers via the Apple Newsstand
3. ‘Digital Blow-ins’ displays actionable subscription offers within a publication
4. First Issue Free offers new readers content right away
5. Web Viewer a#racts new customers via browsers and social media
Adobe DPS Features Increase Readership & Drive Conversion
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Are digital magazines a#ractive to advertisers?
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Results in 3 months a$er Top Gear switched from replica to DPS
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48% Total Downloads
62% Paid Downloads
79% Single Issue Revenue
165% Subscription Revenue
200% Ad Revenue
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Top Gear — PDF Replica vs. Interactive Issue
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Interactive content holds a reader’s a#ention far longer than digital replicas
Time per reader (m), 6 Time per Read (m), 6
0 5 10 15 20 25 30 35 40 45 50
TG239
TG240
TG238
TG241
TG237
TG229
TG236
TG235
TG234
TopGear Magazine - December 2012
Interactive Issues
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Use controls to play movie
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DPS apps are becoming central hubs for an integrated media strategy
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Martha Stewart — Cross Promotion
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Other DPS applications
Custom applications
eBooks
Martha Stewart sells Digital Magazines and other media including:
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Motor Trend — Brand Engagement
Motor Trend delivers digital magazines and web properties in an integrated DPS app
Magazine Library
Motor Trend Homepage
Wide Open #ro!le Blog
Motor Trend YouTube Video
Channel
• Motortrend.com
• Wide Open &ro#le blog
• Motortrend YouTube Channel
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