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A sneak peek insideglobal trends by @juliabanana
When gaming invades real lifeTREND
Not everybody likes games, but everybody likes playing.”
Kudo Tsunoda, Creative Director Microsoft Kinect
“
One/Games create urgent optimism.
Two/Games create tight social groups.
Three/Games create blissful productivity.
Four/Games create meaning.
WHY EVERYBODY LIKES GAMES?
Jane MacGonigal,game designer & TED Talk speaker
FUN
REWARDING
MOTIVATING
SOCIAL
By age 21,the average American willhave spent more than 10,000 hours playing video games.
53% of Facebook users play games500+ MILLION USERS50% of Facebook log-ins are specifically to play games & 69% of gamers are women.
GAMES NO LONGER EXCLUSIVELY BELONG TO GEEKS
OUR DAILY LIFE HAS BEEN HACKED AND AMPLIFIED
LEVEL UP YOUR LIFE WITH:
WE ARE ENTERING THE WORLD OF GAMIFICATIONS
IT IS MORE THAN JUST ECO-FRIENDLY DRIVING WITH FIAT ECO:DRIVE
NIKE+ MAKES RUNNING FUN
PICK YOUR SIDE & START PLAYING
GET YOUR GAGA-VILLE AND BING-VILLE
Gamification of life Be entertaining & rewarding or you will be ignored.
IMPLICATIONS1.2.
Always on digital eco-systemTREND
2 BILLION PEOPLE ONLINE AND COUNTING…
One family. One room. Four screens. Four realities.
MERGING TOGETHEROFFLINES-ONLINES ARE
3 in 5 gay couples meet online1 in 5 couples meet online
1 in 5 divorces are blamed on
What happens in Vegas stays on…
ONLINE & OFFLINE ARE INFLUENCING EACH OTHER
YOUR VIP TREATMENT
YOUR ‘KLOUT’ DETERMINES
GETTING YOUR OWN FACEBOOK FRIENDS TATTOO
DOESN’T SOUND THAT CRAZY
It’s a hoax but...
...OR YOU CAN JUST GET A SOCIAL MEMORIES BOOK
CHASE AND WIN
YOUR MINI
IN AN A.R. GAME
HEINEKEN STAR PLAYER ALLOWS YOU TO INTERACT IN REAL TIME WITH YOUR FAVOURITE TEAM DURING UEFA CHAMPION’S LEAGUE MATCH
DECODE JAY-Z STORY THROUGH
PHYSICAL AND DIGITAL WORLD
PHYSICAL
FACEBOOK CHECK-IN
FOR COCA-COLA FANS
WE ARE DEVELOPING INTO
AN ‘UBIQUITOUS NETWORK SOCIETY’
Connected tissues across offline and online life. How can we mix and influence the two behaviours?
IMPLICATIONS1.
2.
Crowd-sourcing your lifeTREND
It’s not information overload, it’s filter failure.”
Clay Shirky, writer & consultant“
GOOGLE MIGHT BE THE BRAIN OF THE WORLD BUT…
WE ARE EXPERIENCING INFORMATION OVERLOAD.
People are connected up to 12 hours a day.People see more than 34 billion bits information per day (that’s 2 books per day).
Human absorption rate is 126 bits per second.And we have limited time for information intake: 24 hours a day = 1.441 minutes a day.
PEOPLE ARE CROWDSOURCING
THEIR LIFE THROUGH THEIR SOCIAL NETWORKS
My decisions are being made over here.
WELCOME TO #SMARTERWEB
90% of consumers trust peers recommendation & only 14% trust advertisements.
DORITOS ‘CRASH THE SUPERBOWL’ PIONEERED THE POWER OF CONSUMER-CREATED CONTENT BY AIRING FAN-MADE COMMERCIALS
GOOGLE RED BULL STREET ART VIEW CLAIMS TO BUILD THE WORLD’S LARGEST STREET ART COLLECTION THROUGH THE POWER OF COMMUNITY
NIKE TRUE CITY
TO MAKE THE CITY YOURS
INSPIRES & EMPOWERS YOU
LEGO ENABLES YOU TO DESIGN YOUR OWN DREAM LEGO SET
Social curation is the organic default.Be useful, help people to filter out the white noise.Your ‘otaku’ is one of your biggest asset. Acknowledge them. Appreciate them.
IMPLICATIONS1.
2.
3.
Looking to the EastTREND
The marketing world is global but the consumer is local and needs to be engaged & activated locally.”
Paul Bulcke, CEO Nestlé
“
INTRODUCING CHINA, THE WORLD’S NEW CONSUMERS
Today, China is the world’s second largest economy. By 2050, it is predicted that China will be approximately twice the size of the United States in purchasing power parity terms.
457 million internet users.Chinese spend 70% of their leisure time online.62% of Chinese internet user are mobile online.30% of Chinese access social media via their mobile phone.
If Facebook were a country, it’d be the world’s 3rd largest country. Yet Twitter, Facebook, YouTube and Google are not welcomed in China.
THE
GREA
T FI
REW
ALL
OF 2
.0
CAN YOU GUESS THE BRAND’S LOGOS?
PROUD TO BE‘MADE IN CHINA’ 山寨
SHAN ZAI
Chinese people are extremely aspirational and also extremely ethnocentric. They want to see an idealised future, and they view their future as Chinese. They want to engage with the world on their terms.” Tom Doctorrof
“
EMMA WATSON & TOM CRUISE JOINED SINA WEIBO IN ORDER TO REACH THEIR CHINESE FANS
50,000 followers within 2 days
UNIQLO LUCKY LINE CONNECTS
CHINA, JAPAN, AND TAIWAN
VW CHINA IS THE GLORIOUS PEOPLE’S CAR
GONG LI, SHU QI, AND JOAN CHEN WILL WHISK YOU THROUGH THREE CHINA’S MOST WELL KNOWN CITIES THROUGH
GONG LI, SHU QI, AND JOAN CHEN WILL
MOST WELL KNOWN CITIES
JOHNIE WALKER TAPS HAN-HAN TO REPRESENT CHINA YOUTH’S DREAM
MAO’S OLD SHWATCH IS 老乱 (LAO LEOW)
Don’t be oblivious to the narratives of others.Be prepared to face tough competition from local brands.The rise of the East doesn’t mean the end of the West.
IMPLICATIONS1.
2.
3.
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fin.by @juliabanana