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A Presentation on
MANAGEMENT
PRACTICES in
BANGLALINK
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BANGLALINK AT A GLANCE
Subsidiary of Orascom Telecom
Established: February 2005
Growth rate of 257%
Subscriber: 29.5 million
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Management Functions of Banglalink
Planning,
Organizing,
Leading & Motivating,
Controlling.
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Strategic Planning
Market Needs
Quality Network Service
Superior Customer Service
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Formulation
Customer Segmentation
Marketing Mix
Product Positioning
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Implementation
Service at Low Price
Continuous development of Marketing Strategy
Promotion of Product
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NetworkUnorganized structure
Inadequate Human Resource
Bureaucracy
Re-invest in new technology Strong Distribution of
others
Price wars
Huge capital investment
Expertise
Tight control over sales
process
SWOT Analysis of BANGLALINK
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Departmentalization
FunctionalDepartments
finance
Technical
Customer care
sales
marketing
Humanresource
Administration
IT andBilling
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Work Specialization
Skilled Department Managers
Challenging work
Promotions based on performance.
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Leading in BANGLALINK
Leadership Style:
Coordination of Operations
New ideas for customer satisfaction
Democratic
Transparency in communication
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Leading in BANGLALINK
MOTIVATION:
Continuous policy Development
Promotions based on performance
Working environment and
challenging milestone
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Leading in BANGLALINK
Training:
Effective training system
Quarterly Training Plan
Scenario based Training program
On -the -job training
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Leading in BANGLALINK
Employee development:
Individual & dual career progression
Care of expertise
Coordination between training and development
[short and long term]
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Controlling of Banglalink
Performance management:
Effective performance appraisal
360 degree appraisal
Synchronize pay system and performance
appraisal
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REWARD AND COMPENSATION
Intrinsic and extrinsic rewards
Top level employees get much more
Incentives and bonuses
Equal pay
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Conclusion and Recommendation
Effective and Efficient
Network system and their call rates
Focus on factors such as trust, reliability, and
information availability