A Farewell to Facebook DiscussionsBy Lisa Kalner Williams
Why goodbye?
Because Facebook will discontinue this feature as of October 31, 2011.
Did you use Facebook Discussions?
Yeah. That’s why it’s being
discontinued.
But some Fan Pages used the feature well.
Example 1
Company Vibram
FiveFingers
www.facebook.com/VibramFiveFingers
Purpose Community-led
support and tips for wearers of this unique footwear.
Example 2
Company Skullcandy
www.facebook.com/skullcandy
Purpose Community-led
reviews and opinions on the brand’s headphones
Example 3
Company Johnny Cupcakes
www.facebook.com/johnnycupcakes
Purpose Provide an
unofficial marketplace for buying/selling/trading its T-shirts
Example 4
Company Autism Speaks
www.facebook.com/autismspeaks
Purpose Provide an
unofficial support group for families living with autism
Is it really time to say goodbye?
If you were the social media manager of these accounts…
How would you shift the enthusiasm of these
Discussions into something new?
Keep the convo going on Facebook
The Page’s Wall
Facebook Questions
User-submitted photos
Or try something new
Twitter chat
Google Plus (Google +): The “Hangout” feature (a video chatroom with add-ons)
Livestream: archivable Q&A sessions
Pinterest or Instagram: visual communication
Well, so long Facebook Discussions..
for now…
Have more questions about Facebook?
Ask away at the Sierra Tierra Facebook page:
http://www.fb.me/sierratierramarketing
Photo Credits
Tears: http://www.flickr.com/photos/elmiracollege/2808917130
For Further Reading
http://thenextweb.com/facebook/2011/09/30/facebook-discussions-feature-on-pages-being-discontinued-on-october-31st/
http://www.slideshare.net/sierratierra/how-to-market-better-using-facebook-questions-9405258
http://mackcollier.com/10-steps-to-creating-a-successful-twitter-chat/
http://mashable.com/2011/09/20/google-hangouts-go-mobile-get-more-collaborative/
http://livestream.com http://pinterest.com http://instagram.com
