EMERGING MARKETS

MOBILE AD SPENDING IN INDIA

2016 2017 2018 2019 2020 2021

$0.25

$0.46

$1.13

$1.44

$1.73

$0.81

SOURCE: STATISTA, APPLIFT RESEARCH, EMARKETER, IDC REPORT Q2 2017

SOURCES: EMARKETER, SEPTEMBER 2017

SHARE OF POPULATION ININDIA THAT USE SMARTPHONES2015

26.3%2016

29.8%2017

33.4%2019*39.0%

MOST POPULARSMARTPHONE BRANDS

SAMSUNG XIAOMIVIVO OPPOLENOVO

7%

8% 24%

17%

13%

CPI INDEX119.2 %121.5 %

(*Note: indexed values of BR are based in comparison to other countries in LATAM)

CONVERSION RATES*138.2 %

42.5 %

POPULAR CATEGORY OF DEVICES BY SCREEN SIZE (PHONES, TABLETS)

(IN BILLION DOLLARS)

LIFESTYLE

SOCIAL & MESSAGING M-COMMERCE GAMING

MUSIC, MEDIA &ENTERTAINMENT

UTILITIES & PRODUCTIVITY

BUSINESS &FINANCE

TOP VERTICALS KEY DRIVERS OF GROWTH• Increased connectivity• Expanding 4G infrastructure • Affordable devices• Cheaper mobile data cost and increased competition between telecom players• Digital India transformation• Increasing usage of payment apps and mobile wallets post demonetization

INDIA

5”INCH 4”

INCH

4.7”INCH