A business approach to HTML5 (2012)

A business approach to HTML 5

Léonie WatsonDirector of Accessibility, Nomensa

@LeonieWatson @we_are_nomensa

Nomensa

Overview

• The business benefits of HTML5• The commercial challenges of HTML5• HTML5 as an enterprise tool• Businesses using HTML5• The business of HTML5

The business benefits of HTML5

It’s more effective

• Utilise existing skills• Reduce recruitment overheads

Yahoo! Mojito

It’s more efficient

• Maximise code efficiency• Reduce release costs

Financial times

It’s better for business

• Extend user reach

Facebook

It’s better for consumers

• Maximise consumer engagement!

Google doodle

It’s better for everyone

• Minimise legal risk

The commercial challenges of HTML5

It isn’t always easy

• Keeping pace with the specification

It takes more planning

• Managing image resolution• Choosing video codecs

It isn’t available to everyone

• Support legacy browsers

HTML5 as an enterprise tool

Gov.uk: Enterprise case study

Gov.UK: Open and agile

• Created using open standards

• Developed in an agile environment

Gov.UK: Used by everyone

• Accessible to the widest possible audience

• Available in different browsers

Gov.UK: HTML5 doc type

<!DOCTYPE html>

Gov.UK: HTML5 doc type

<article>

<footer><section>

<header>

<nav><aside>

Gov.UK: HTML5 Geolocation API

Gov.UK: HTML5 video

Gov.UK: HTML5 Future plans

• Offline storage API

• Application cache API

Gov.UK: Enterprise HTML5

• Simpler Clearer Faster

Businesses using HTML5

Nike: HTML5 canvas

Lanyrd: HTML5 offline storage

Gov.UK: HTML5 video

Gov.UK: responsive design: Boston Globe

The business approach to HTML5

HTML5 is the future

• Taking first steps• Meeting the challenges• Enjoying the benefits

Thank you!

Léonie WatsonDirector of Accessibility, Nomensa

@LeonieWatson @we_are_nomensa

A business approach to HTML5 (2012)

Technology

A business approach to HTML5 (2012)