80% of Canada’s top retailers’ local listings are inaccurateAre your online listings creating confusion for customers? 8 key tactics to establish an effective local digital presence
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Canada’s top retail brands excel at brand
advertising at the national level. But when it
comes to driving local customers into local stores,
a different strategy is required, and not all the top
retailers are getting it.
Mediative's partner, Placeable, has developed the
NatLo™ using its proprietary platform,
WorkbenchTM. NatLo™ refers to ‘National-to-Local’,
and it is a score that is applied to businesses who
have multiple local stores, spread nationally. It
is an authoritative measure of a company’s local
digital marketing performance across four critical
dimensions noted below. Brands receive a score
from zero to 100 for each of the four dimensions –
Depth, Reach, Visibility, and Precision. The scores
are weighted and combined into a single overall
score – the NatLo™ Score. The presence of three
crucial local tools are also assessed as part of the
overall grading - an indexible online store locator,
local landing pages, and a mobile store locator.
Brands with high NatLo™ scores have positioned
themselves digitally to perform effectively within
their local markets, drive consumer awareness,
achieve online and mobile visibility, and capture the
most web traffic and store visits.
Together with Placeable, Mediative has created
a ranking of 25 of the top retailers in Canada
based on their NatLo™ score. Some brands are
performing better than others, and this report
details who those brands are and what they are
doing to succeed. Also included are the brands who
are struggling, and what they are doing wrong, or
what they are not doing. Tips are provided for local
businesses to increase their local online presence
in order to drive more in-store traffic.
National retailers struggle with local marketing
ExampleThe $3.38m Annual Cost of not being found online Consider a 1,000 location clothing retailer with a $65 average daily ticket. Just
one missed visit per week, per location, would equate to $3.38M per year in
missed revenue.
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Why Local Matters for Retailers
Key Findings
25 of Canada’s Top Retailers and their NatLo™ Score
The 4 Dimensions of the NatLo™ Score
What this Means for Brands
∠ Depth
∠ Reach
∠ Visibility
∠ Precision
How do Local Canadian and US Businesses Compare Digitally?
Comparison by Retailer Subcategory
What Can Local Canadian Businesses do to Improve?
Conclusion
Contact
Sources
Content
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4
Retailers are local, and customers are local. Despite
all the hype around online retail spending growth,
the fact remains that offline spending on products
and services currently accounts for 93% of all retail
spend(1).
Local retail spending is, however, heavily impacted
by search and the internet in general. Forrester
reports that by 2020, 45% of offline sales will be
influenced by the Web(2).
Canadian consumers use search engines heavily
to find local information - but they do not like to
search very deeply. Research by Mediative in 2014(3)
found that 84% of page clicks on a Google Search
Engine Results Page (SERP) were to an area of the
page above the 4th organic listing, and only 1% of
clicks are on the ‘Next‘ button to view the next page.
Ranking highly, and dominating the top rankings
with your listings is therefore critical for your
customers to be able to find you in an online search.
But it’s not just about visibility in the search
engines. Undoubtedly, inconsistency in your listings
and therefore inadequate syndication of location
data across the third party ecosystem leads to
less authority, poor placement in search engine
results, and the loss of online site visits. However,
inaccurate, inconsistent and/or omitted location
data across different online channels can also
lead to frustration from potential customers. They
are then less inclined to visit the location, and
the business misses the opportunity to build a
customer base. Plus, if your customers can’t find
you, they are likely to be finding your competitors
instead, leading to lost revenue for you.
The impact of local online search behaviour,
combined with user expectations for accurate
information makes local strategy of paramount
importance for retailers. Local listings are a
fundamental component of a solid local SEO
strategy.
Why local mattersfor retailers
"Stakeholders in charge of large multi-location
businesses often remain blind to the revenue
growth opportunities available. They continue
to operate as if they’re doing fine and nothing
has changed with the Internet and user
behavior in the last 2-3 years. It’s a remarkable
phenomenon." (4)
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Why local mattersfor retailers
Today’s local searcher is also increasingly more
mobile. Mobile users are on-the-go, using their
phones for a variety of different purposes. Mobile
searchers want a solution to their problem right
here, right now.
According to a recent survey, of all purchases made
as a result of a mobile phone search, 73% were made
in store, vs. 16% over the phone, and 11% online(5).
Search engines, and search destinations, are the
most common starting point for mobile research.
Google reports 48% of people start a mobile
search on a search engine(6) and Canadians have
downloaded the Yellow PagesTM app on smart phones
6+ million times.
Local searches on a mobile device are generally for
three main pieces of information:
∠ Business hours
∠ Directions to a local store
∠ Local store address
Moz lists 20 Local Search Ranking Factors, and 12
are directly related to Listings Management(7).
The importance of ensuring your online presence is
clean, consistent and complete simply cannot be
underestimated.
89% of Canadian smartphone users search for
local information(8), and 67% of consumers use
smartphones to find store locations.(9)
56% of consumers use search engines to locate
nearby retailers, and 50% of consumers visit a
store within 24 hours of a local search.(10)
57% of people want a retailer within 5 miles/8
kms of their current proximity.(10)
18% of local searches on a smartphone lead to a
purchase within a day.(10)
71% of first-time business visitors research and
confirm the location online before leaving, and
22% get location details from their smartphone
while on the way.(11)
67% of consumers say they lose trust in a brand
if they get lost on the way to a location because
of an incorrect address listing.(11)
31% of consumers blame the brand if data is
missing on third party sites.(11)
43% of online listings have a missing or
inaccurate address(12) and 18% of online listings
have a missing or inaccurate phone number.(12)
HOWEVER
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Key fi ndings
∠ In this analysis of 25 of Canada’s top retail brands, 7 (28%) did
not have local landing pages on their website, a key component
of local SEO strategy needed to rank higher in search engines
and get more traffic.
∠ Of those that did, 72% failed to provide any content over and
above the basics of name, address, hours and phone number
on their location pages. Engaging local content on local pages
increases a brand’s visibility on the search engine results page,
and ultimately drives more traffic to the website and in-store.
∠ When it comes to Facebook location data, 90% was either
inconsistent or missing, and 75% of Google+ location data was
either inconsistent or missing. Inadequate syndication of
location data across the third party ecosystem leads to poor
placement in search engine results and the loss of online site
visits.
∠ Only 8% of map pin placements were ‘good’ with 92% being
‘fair’ or ‘poor’. Inaccurate pin placements lead to customer
frustrations, and a stronger chance customers will visit
competitors’ locations.
Key finding
The top 25 US retailers outperformed retailers in Canada by over 28%. Canadian retailers are weak in comparison.
Key finding
Across 25 of Canada’s top retailers, on average 80% of all third party site listings are inconsistent, inaccurate, or missing information.
The listings accuracy of Canadian retail brands is weak.
Not one of the brands we analyzed was excelling at maintaining accurate and consistent information across multiple channels.
7
25 of Canada’s top retailers and their NatLoTM score Company NatLoTM score
Jean Coutu 60
Walmart (Canada) 60
RONA 58
Lululemon Athletica 57
Real Canadian Superstore 55
Staples (Canada) 55
Loblaws 54
Sobeys 53
Best Buy (Canada) 50
Safeway (Canada) 50
Canadian Tire 50
Lowes (Canada) 49
HomeSense 48
Winners 48
Rexall 48
Shoppers Drug Mart 47
Costco Wholesale 45
Sears (Canada) 45
Home Depot (Canada) 42
Reitmans 42
Dollarama 41
Hudson's Bay Company 40
Ardene 34
Home Hardware 34
La Senza 26
Brands doing well
Improvement needed in
several areas
Significant improvement
needed
Immediate local strategy
required
This analysis uses publicly available
data that has been analyzed using
Placeable WorkbenchTM.
Note: There is no publicly available definitive list of the top 25 retail brands in Canada, therefore this is a list of 25 of the top retail brands in Canada by revenue, as reported by theglobeandmail.com, huffingtonpost.ca, and ctvnews.ca. Other Canadian brands may be considered higher ranking in terms of revenue than those listed in this report.
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The 4 dimensions of Placeable's NatLoTM score
Depth (Depth and accuracy of published location content):
Brands that achieve exceptional Depth deliver a
better customer experience with richer content
about their locations and offerings. Greater Depth
also produces higher online to offline conversion
rates and supports other marketing calls-to-action.
Sample of evaluation criteria
Richness and completeness of site information.
For example, name, address, phone number,
descriptions, services, photos, calls-to-action, etc
Reach
(Data consistency and coverage across third party
sites): Brands with outstanding Reach can be found
by consumers across a range of search engines,
social sites and apps. Poor Reach can lead to
consumer confusion and misallocated marketing
investments.
Sample of evaluation criteria
Presence, completeness and accuracy of location
data on third party sites such as Google, Facebook,
Factual, Foursquare, and Yellow Pages directory site
(YellowPages.ca)
Visibility (Website effectiveness in search/discoverability):
Strong Visibility produces higher search engine
rankings and greater traffic. It also supports
authoritative indexing by search engines and
enables brands to achieve multiple listings in
search results. Brands with poor Visibility surrender
more traffic to directories and competitors.
Sample of evaluation criteria
∠ Site structure
∠ Page optimization
∠ Web and mobile site performance
Precision (Geographic accuracy of location data): Superior
Precision enables customers to efficiently navigate
to a brand’s location. It also supports accurate geo-
targeting for digital campaigns. Failure to ensure
Precision damages customer trust and increases
the risk of competitive poaching.
Sample of evaluation criteria
∠ Pin placement of each location based on latitude
and longitude
∠ Dispersion of pins on third party sites
(pin spread)
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What this meansfor brands
The average NatLoTM score across the 25 top retailers
that were analyzed was just under 48.
The highest average score across the dimensions
was for Reach, and the lowest average score was for
Depth.
∠ Placeable's experts state that, brands achieving
a score above 70 are succeeding with their local
marketing and SEO. These are top tier companies
that have put extensive effort into ensuring their
business locations will be found, and be accurate
online.
∠ Brands achieving a score in the 60s are still doing
well and have a good grasp of a local strategy,
however there are still areas that can be improved
to maintain competitiveness.
∠ Scores below 60 indicate that there are areas in
the local strategy that need improvement.
As can be seen in the results, the top 25 retailers
analyzed have work to do to optimize their local
marketing strategy.
Let’s dig a little deeper into the dimensions and
scoring.
Note: We have chosen the highest performing
brands in each dimension to feature as examples, as
well as highlighting Jean Coutu as one of the highest
scoring brands overall. None of the featured brands
are listings-management clients of Mediative.
EXAMPLE
The $1.6m annual cost of bad data
A 5% inaccuracy rate of phone numbers listed online could lead to a $1.6M annual loss for a 2,000 location business.
A September 2013 study by Google and Ipsos
found that 47% of mobile searchers say that
if a business does not have a phone number
associated with its search results, they would
be more likely to consider another brand.
Now consider a 2,000 location home
improvement store with a $57 average daily
ticket, 5000 local searches a month, and a 1%
CTR. If just 5% (100) of the 2,000 locations had
inaccurate phone data, it could mean an annual
loss in revenue of $1.6M from retail customers
who choose to go elsewhere.
Source: Placeable
10
Depth
Jean Coutu NatLoTM Score: 60
Depth: 80
Reach: 37
Visibility: 66
Precision: 56
Jean Coutu was tied with Walmart for the top spot with
a NatLoTM score of 60. Where Jean Coutu performed
exceptionally well is in the dimension of depth, achieving
the highest score across the retailers analyzed with a
score of 80.
Depth refers to depth and accuracy of published location content. A 2013 Cisco report(13) found that rich
online content (such as ratings and reviews, expert
recommendations, product videos and product pictures)
is the most utilized source of information to help
shoppers make decisions.
As well as publishing the name, address, phone number
and hours for each location on Jean Coutu’s website,
additional location data is provided such as local flyers
and offers, directions, services provided, brands offered,
photos, and more (see image to the right). This delivers
a much better customer experience. The brand could go
even further by including more content such as videos.
Depth was the lowest scoring dimension on average
across all the brands, with 72% failing to provide any
content over and above the basics of name, address,
hours and phone number on their location pages.
Engaging content on local pages will increase a
brand’s visibility on the search engine results page and
ultimately drive more traffic to the website and in-store.
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LoblawsNatLoTM Score: 54
Depth: 50
Reach: 74
Visibility: 45
Precision: 48
Loblaws took the top spot for reach (data consistency and coverage across third party sites) with a score of 74. The brand has claimed
all of its Facebook pages and also performed well
in terms of its Google+ local pages, with 50% of
location data matching, and 50% being different
(0% was missing). In many cases, however, the
content has not been built out beyond simply the
name, address and phone number. But, by at least
claiming the pages, Loblaws is extending its online
reach. The next step would be to add content in
order to increase the visibility and depth scores,
which will bring Loblaws’ overall score higher.
Across all third party sites measured, Loblaws had
only a 2% location data missing rate on average
(compared to the total average across all brands
of 20%).
LowesNatLo TM Score: 49
Depth: 50
Reach: 56
Visibility: 46
Precision: 42
Lowes was the top performer overall in terms of the
accuracy of Google+ location data, with 70% of data
matching the lists we had pulled, and only 3% was
missing.
SafewayNatLoTM Score: 50
Depth: 50
Reach: 70
Visibility: 32
Precision: 46
Safeway took the top spot for Facebook accuracy,
with 76% of listings matching its website listings,
and only 7% was missing.
Reach
12
It’s a similar case for Jean Coutu’s Google+ local
pages, where 94% of the location data was found to
be incomplete. Here is an example of a location that
is listed as possibly closed, yet the location exists on
the brand's website - very confusing for a searcher.
Despite making the top spot overall, Jean Coutu performed poorly when it came to reach, indicating that the
presence, completeness and accuracy of location data on third party sites need attention.
This is evident by the fact that the brand does not have a Facebook page for every location, and where
Facebook location pages do exist, they are incomplete. In fact, 49% of all third party location data was
incomplete, and 51% was missing.
Here are two examples of Jean Coutu local Facebook pages - one includes the location information, the other does not.
Reach
13
This is an example of a Walmart retailer page on YellowPages.ca -
a full, complete third party listing will create superior reach.
Optimization of listings on popular third party sites like Google+ and YellowPages.ca will help to boost reach and provide consumers with more options
Reach
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La SenzaNatLoTM Score: 54
Depth: 26
Reach: 8
Visibility: 38
Precision: 40
Many of the brands analyzed, La Senza in particular,
struggled with external reach and were not claiming
and creating pages on third party sites. In fact,
none of La Senza’s Facebook and Google+ location
information matched the location lists pulled from
their website, and 70% was missing!
Deloitte Digital reported in 2014 that social media
is increasingly important at influencing retail
customers(14), therefore third party listings are
extremely important.
The score for reach was arrived at by analyzing the
accuracy and completeness of listings on Facebook,
Google+, Foursquare, Factual and YellowPages.ca.
On average for the 25 retailers analyzed in this
study, 60% of all listings data across third party
sites was inconsistent or inaccurate, and 20% was
missing.
On Facebook and Google+ specifically:
Overall, local business generally understand the
importance of Google+ for online listings (likely
for the map benefits), but are failing to see how
important accurate and consistent Facebook, and
other directory listings are.
Mediative conducted eye-tracking research in 2014(3) which
found that when a local listings box is positioned above the
organic results it captures 11.5% of the page clicks, so getting your
information accurate on Google+ is critical. This is an area that
Jean Coutu definitely needs to review and make adjustments as
local search opportunities are being missed.
61% of location data was different.
13% was missing.
62% of location data was different.
29% was missing.
Reach
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RonaNatLoTM Score: 58
Depth: 50
Reach: 41
Visibility: 86
Precision: 56
RONA is performing exceptionally well in terms of
visibility (website effectiveness in search and discoverability) with a score of 86. The next highest
visibility score was by Lululemon at 74, which also
indicates SEO effectiveness, but shows that RONA is
leading the pack.
Strong visibility means the brand is ranking higher
in search engines and has greater traffic, and is
more likely to achieve location dominance on the
search engine results page. Brands with low
visibility scores such as Safeway, Shoppers Drug
Mart, Rexall, Home Hardware, Reitman’s, and Home
Depot (who all scored less than 35) are more
susceptible to having directory sites and competitor
sites achieving higher search engine rankings.
This means the brand is not able to control the
messaging and also means visitors to the directory
site are exposed to competitors’ listings.
RONA achieved superior overall digital presence,
with optimized mobile and web locators, plus page
optimization tactics, for example, breadcrumb
navigation.
Visibility
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RONA’s website has a good store locator, with clean, location specific urls that are easy for Google to find. For
example, the url for the location page shown on the previous page is:
http://www.rona.ca/en/Rona-home-garden-kelowna-kelowna
vs. other location pages for other brands such as:
http://www.loblaws.ca/en_CA/60carlton/storedetail.5000008.html
Deloitte Digital reported in 2014 that
84% of consumers went online before
or during their most recent trip to
a store(14), therefore a strong local
presence, which includes location
landing pages, is essential.
of the retailers analyzed did not have local landing pages on their site. 28%
Visibility
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RexallNatLoTM Score: 48
Depth: 40
Reach: 55
Visibility: 34
Precision: 62
The search landscape is constantly changing,
and even higher-performing brands must
continue to innovate and improve in order
to maintain their leadership. Addressing the
weaker scoring dimensions will help improve
their ranking score.
39% G
OO
D
25% FAIR
27%
POOR
8%GOOD
66% P
OO
R
27% FA
IRPrecision
Precision refers to the accuracy and consistency of
pin placements. Rexall achieved the highest score
in the dimension of precision with a score of 62. The
breakdown of their pin placement was as follows:
∠ 39% of pin placements were GOOD
∠ 35% of pin placements were FAIR
∠ 27% of pin placements were POOR
Pin placement proved to be a sore point for the
majority of retailers studied:
∠ 8% of pin placements were GOOD
∠ 27% of pin placements were FAIR
∠ 66% of pin placements were POOR
Note: In the retail industry, competing businesses can be located very closely to one another, and if the location of your business on a map, or the directions provided through the map are inaccurate, there’sa strong chance your customers will visit your competitors’ locations instead of yours, and they’re likely to get frustrated along the way.
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Placeable conducted a study in the US of over 1000
brands, taking the top 150 to create the NatLoTM Top
150 report(15).
When we compare the average NatLoTM score in
our Canadian retail analysis of 48 to that of the US
average score, we see that:
∠ The top 25 brands in Placeable’s US NatLoTM study
all earned an average score above 66.
∠ The 150 brands altogether scored an average of 58.
∠ The top 25 retail brands in Placeable’s study had
an average score of 61.
This comparison shows that Canada’s retail brands are lagging in every aspect of listings management
compared to the top performing retail brands in the US. In fact, the top 25 US retailers are outperforming the
25 Canadian retailers in our analysis by over 28%.
Broken down by dimensions, the average scores for both studies
Canada25 Top Retailers Avg.
Dimension Score
US25 Top Retailers Avg.
Dimension Score
US over CanadaPoints Difference
Depth 42 55 +13
Reach 53 67 +14
Visibility 48 69 +21
Precision 48 55 +7
How do local Canadian and US businesses compare digitally?
19
The top performing retail brands in the US analysis
performed significantly better than the Canadian
retailers in the dimension of visibility, with the US
retailers achieving an average that was 21 points
higher than Canadian brands.
Camping World (#129 in Placeable's NatLoTM Top
150) is a great example of a brand that has taken
the time to build out their local pages with location
specific content and keywords, including special
offers, in-store events, the latest flyer, nearby
attractions etc. The page url contains the geo-
location, and it is 100% mobile responsive.
Canadian retailers have work to do. The listings
accuracy of Canadian retail brands is weak. Not
one of the brands we analyzed could be said to be
excelling at maintaining accurate and consistent
information across multiple channels.
How do local Canadian and US businesses compare digitally?
20
Within the category of ‘Retailer’ there are several sub-categories - some of which perform better than others
when it comes to maintaining the accuracy of listings. Below are the NatLoTM and dimension scores for each
subcategory, including the points difference between this score and the average for the total top 25.
Retailers by Subcategory
Avg. NatLoTM Score
Avg. DepthScore
Avg.ReachScore
Avg. Visibility
Score
Avg.Precision
Score
Grocery 51 (+3) 46 (+4) 66 (+13) 48 (0) 46 (-2)
Clothing 42 (-6) 30 (-12) 43 (-10) 49 (+1) 46 (-2)
Pharmacy/ Health 52 (+4) 53 (+11) 54 (+1) 41 (-7) 59 (+11)
Hardware 46 (-2) 43 (+1) 47 (-6) 46 (-2) 46 (-2)
Big Box 55 (+7) 55 (+13) 63 (+10) 53 (+5) 47 (-1)
Specialty 49 (+1) 42 (0) 57 (+4) 48 (0) 47 (-1)
Pharmacy/healthcare retailers have much higher
scores than hardware or clothing stores. It’s
possible that pharmacies have invested more time
and resources in ensuring their listings are accurate
because:
∠ People searching for a pharmacy online likely have
a high intent to purchase - they need to find a
pharmacy right now.
∠ Competition is high - there tend to be several
pharmacies or stores with an in-store pharmacy
within each city.
∠ Shoppers are less brand loyal when it comes to
the store that they purchase their pharmaceutical
products from.
On the other hand, clothing and hardware retailers
are possibly investing less into online listings
accuracy because clothes shoppers go to the
mall, or go to their favourite store, and hardware
shoppers tend to know where their nearest Rona or
Home Depot is. There is less online searching, so
retailers are not as investing enough in ensuring
their listings are accurate. This opens up an
opportunity for those retailers who want to gain an
advantage online over their competitors.
Comparisonby retailer subcategory
21
Create engaging and authoritative local landing pages on your site to
support SEO efforts. Pages must be
optimized for locations, and fully
indexible, one page for each and
every location.
What can local retailers do to increase their local digital presence?
What can local Canadian business do to improve?
Ensure that your name, address, and phone number is accurate/complete
and consistent across all local sites
and directories.
Ensure the location is included in the page title, as well as H1 and H2
tags if appropriate.
Keep your content new, unique, and specific to the local market you are
targeting, including promotions and
offers that will keep customers on
your site.
Expand your keywords to ensure you are visible for the widest range
of general, or non-branded searches
possible. Optimize your content
around localized keyword phrases.
Include hours of operation, services, testimonials and guarantees. Retail
consumers might also want access to
detailed product information.
Map information is pulled from Google+ local pages, so to appear
higher in the map results, claim and
optimize each and every Google+
local page.
Make sure that your enhanced business information, hours of operations, products and services, etc. are included in as many directories
and search engines as possible -
examples include Yellowpages.ca,
Google, Facebook, Yahoo.
22
About Mediative
About Placeable
The NatLoTM dimensions and scores presented in
this paper are a means of evaluating a brand’s
digital marketing efforts – where they are
performing well, and which dimensions need
critical improvement in order for a brand to capture
and convert local searchers.
There are challenges that the retail industry
faces with listings management - not only is it
difficult to manage data for multiple locations,
but brands are often not even aware of what
information is incorrect.
Businesses must ensure the location data for every
location is accurate and consistent across the
location specific landing pages, social media sites,
directories and more. Content for each page must
be customized to each location. Multiply this by the
number of locations a brand owns, and this can
be an overwhelming task – which is why so many
businesses are not successful in their efforts.
Mediative helps businesses cut through the digital
clutter so they can better perform in an otherwise
complex digital landscape, and ultimately reach,
engage, and convert more potential customers.
We own one of Canada’s largest pools of high-intent
consumer data, which we use to fuel our innovative
solutions, customize them, and maximize their
performance. As a result, our leading industry
experts continually push the boundaries of what we
offer in an effort to drive the very best results for
our clients.
Thought leadership is part of our DNA. We take
pride in what we do and how we do it, and always
welcome the opportunity to share our experiences
and expertise with our clients, partners, and
industry peers.
Placeable enables enterprise advertisers to drive
brand equity and market growth by unlocking
the power of their local market reach. Placeable
manages millions of locations for some of the
world’s largest brands. Leading brands trust
Placeable to verify and maintain location data,
increase online and mobile mapping accuracy, build
a local digital presence, and improve the ultimate
performance of local search and digital advertising
investments everywhere. Placeable empowers
enterprise advertisers to compete on a local level
with increased foot traffic and improved sales
conversion rates, and helps enterprise advertisers
become authentic, locally-competitive brands.
Conclusion
23
Darby Sieben
President
(416) 263-6779
John Fanous
VP, Central Region Sales and
Shopper Marketing
(416) 263-6801
Chris Pinkerton
VP, Client Development
(250) 861-5252 x218
Rebecca MaynesResearch Specialist and Content Writer
Focused on demand generation to capture and nurture existing and new leads through
the marketing funnel, Rebecca’s expertise lies in the creation of engaging thought
leadership for Mediative. From compiling eBooks and case studies, to conducting
research, analyzing data and writing whitepapers and reports, Rebecca is an integral
part of Mediative’s Marketing and Research team.
(250) 861-5252 x208
Frédérick Ranger
VP, Marketing
(514) 751-3902
If you have any questions about Mediative or this report, or wish to request a speaker for your next event,
please reach out to any of the following who would be happy to help:
About the author
Contact Mediative
24
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2. https://www.forrester.com/Forrester+Research+WebInfluenced+Retail+Sales+Forecast+2015+To+2020+EU7/fulltext/-/E-res122207
3. The Evolution of Google’s Search Results Pages & Effects on User Behaviour, Mediative, 2014
4. http://searchengineland.com/three-steps-for-crushing-multi-location-local-search-178001
5. ComScore 15 Miles Neustar – Trends Shaping Local Search in 2014.
6. https://www.thinkwithgoogle.com
7. http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide
8. http://services.google.com/fh/files/misc/omp-2013-ca-en.pdf
9. http://www.brickandmobile.com/wp-content/uploads/2012/04/retailers-beware-santa-has-smartphone-and-hes-your-store
10. http://think.storage.googleapis.com/docs/how-advertisers-can-extend-their-relevance-with-search_research-studies.pdf
11. http://www.placeable.com/
12. http://www.yext.com/blog/2013/03/infographic-the-cost-of-bad-location-data/
13. http://www.cisco.com/web/about/ac79/docs/retail/Catch-and-Keep_Research-Findings_US.pdf
14. https://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-rd-thenewdigitaldivide-041814.pdf
15. http://info.placeable.com/natlo
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mediative.com