7 Strategies to Successful Fundraising
- A Look at KFHI Fundraising -
contents
1 Present clear objective & goal.
2 Maximize use of teamwork & system.
3 Strengthen network.
4 Transparent Procedure & Report.
5 Show and Tell of results & fruits.
6 Build relationship based on trust.
7 Inspire.
a partner of God, KFHI since 1989a partner of God, KFHI since 1989
Countries
Annual Fund
Facilities
Offices
Staff
Volunteers
Donors
Board Members
around 60 / North & South Korea7 countries / $150,000
$81,8 billion (overseas funds included)$180,000
20610 Children Care Centers/ 4 General Social Wel. Center/ 4
Regional Welfare Centers11 Elderly Care Center/ 1 Homeless Care Centers
2 Handicapped Care /52 Giver’s Marts/ 89 happy homeschools
32 Happy Silver Centers/ /1 Good Samaritan Hospital
Nothing
24 across Korea (inc. Seoul)96 regional board of directors31(Only SEOUL)
3,461Domestic 1,641
Hunger Corps 620Overseas 1,200
1
approximately 3,3005
196,793780
2,04514
March 20091989 (the first year)
1 Present clear objective & goal.
Sponsor
명확한 목적
Motivation
Clear objective & goal
Recipient
Staff
1. Present clear objective & goal.
1. Present clear objective & goal.
1. Present clear objective & goal.
1/3 of world population 1/3 of world population (Approximately 2 (Approximately 2
billion)billion) is still suffering is still suffering from the from the povertypoverty and and
hungerhunger
The physically starving are also in spiritual starvation.
So, Bread & GospelBread & Gospel is what they need.
8
World of Hunger(2005)
1. Present clear objective & goal.
Mexico
Guatemala
Brazil
Bolivia
Eritrea
Haiti
Russia
Tajikistan
North Korea
China
India
Indonesia
Cambodia
Yemen
Zimbabwe
Congo
Liberia
Sierra Leone
9
Famine shows for less than 5% of starvation
Chronic Hunger accounts for 95% of Starvation
Famine is a “tip of an iceberg”
1. Present clear objective & goal.
““God called and we responded God called and we responded until physical and spiritual hungers until physical and spiritual hungers
ended worldwide.”ended worldwide.”
Our Vision is…Our Vision is…
1. Present clear objective & goal.
Monthly magazine/ online newsletter
- Distribution of 70,000 KFHI monthly magazines- Weekly online newsletters
Magazine(monthly)
Newsletter(external)
Newsletter (internal)
1. Present clear objective & goal. – KFHI story
12
“KFHI Day” Church Service
- All staff are equipped to speak as messengers- Develop sponsors and distribute coin boxes - Approx. 800 services/year
1. Present clear objective & goal. – KFHI story
Happy Messenger
- Regular ‘Happy Messenger’s thank-you calls - Through calls, KFHI is able to develop more sponsors
and answer to questions as well.
1. Present clear objective & goal. – KFHI story
Events
-Charity marathons, charity concerts, photo exhibitions, poem recitals, etc.
1. Present clear objective & goal. – KFHI story
2Maximize use of teamwork and system.
1. United we stand, Divided we fall!
2. Make most use of situation & resources.
3. Create synergy effect.
Fundraising Dept.External Affairs Dept.
Corporate Responsibility D.
Business Ministry D.
Social Welfare D.SSIIDI
Int. Operation D.
Administrative D.Strategic Planning D.
복지법인
사단법인
재단법인국제개발원
Fundraising Development Admin/PR
2. Maximize use of teamwork and system. – KFHI Story Six Legal Entities
Ten Departments;
Korea Food for the Hungry International
Korea Food for the Hungry International
International Development Institute
Serving Society International
Giver’s Mart
Good Samaritan Hospital
17
Fundraising through 24 Regional Headquarters, 97 regional offices
2. Maximize use of teamwork and system. – KFHI Story
18
2. Maximize use of teamwork and system. – KFHI Story
Fundraising through 206 facilities 10 Children’s Homes/10 Welfare Centers/11 Elderly Center/1 Shelters/ 52 Giver’s marts/ 89 Happy
Home schools/ 1 Hospital/ 32 Happy Silver Centre
VOC Partners(26)VOC Partners(26)
FHI Federation(37)FHI Federation(37)DecentralizedDecentralized
National National Partners(10)Partners(10)- Malaysia- Malaysia
- UzbekistanUzbekistan- JapanJapan- ZimbabweZimbabwe- CambodiaCambodia- Costa Rica Costa Rica - ThailandThailand- iHELPiHELP- KoreaKorea- Hong KongHong Kong
- Malaysia- Malaysia- UzbekistanUzbekistan- JapanJapan- ZimbabweZimbabwe- CambodiaCambodia- Costa Rica Costa Rica - ThailandThailand- iHELPiHELP- KoreaKorea- Hong KongHong Kong
- Canaan Farmer’s - Canaan Farmer’s School School - Sunlin HospitalSunlin Hospital- People’s Medical People’s Medical Corp.Corp.- GNNVGNNV- CTS- CTS - Nutrition & EducationNutrition & Education International International - - Rainbow Children's Fund Rainbow Children's Fund - - Samaritan Strategy AfricaSamaritan Strategy Africa- Vision of CommunityVision of Community FellowshipFellowship- World Medical ReliefWorld Medical Relief- CRESTCREST- Team&TeamTeam&Team- IRDFIRDF- Hands of Love Hands of Love Philippines . etc.Philippines . etc.
- Canaan Farmer’s - Canaan Farmer’s School School - Sunlin HospitalSunlin Hospital- People’s Medical People’s Medical Corp.Corp.- GNNVGNNV- CTS- CTS - Nutrition & EducationNutrition & Education International International - - Rainbow Children's Fund Rainbow Children's Fund - - Samaritan Strategy AfricaSamaritan Strategy Africa- Vision of CommunityVision of Community FellowshipFellowship- World Medical ReliefWorld Medical Relief- CRESTCREST- Team&TeamTeam&Team- IRDFIRDF- Hands of Love Hands of Love Philippines . etc.Philippines . etc.
Country Partners(1)
- Giver’s Fund- Giver’s Fund
2. Maximize use of teamwork and system. – FHI Federation
Monthly Leadership MTMorning Q.T.
Birthday Party Staff Retreat
2. Maximize use of teamwork and system. – KFHI Story
3 Strengthen Network
1. What catches more fish; hand or net?
2. Expand potential fundraising resources.
3. Make my own, another Organization’s strength which we do not yet have.
Central Asia
Asia
Europe
Africa
Americas
3. Strengthen Network – KFHI Story
Six billion won raised by 623 Hunger Corps in 61 Nations
Good-will Ambassadors
3. Strengthen Network – KFHI Story
Raising funds through corporations- Connecting with Corporate Social Responsibility- Major donors : Samsung, SKT, Posco, Kookmin Bank, E-
land, Pulmuone- Approx. 4.2 billion won raised in 2008
POSCO Emergency Relief Kit Metlife Donation
3. Strengthen Network – KFHI Story
Pg. 1
3. Strengthen Network – KFHI Story
3. Strengthen Network – KFHI Story
10 Christian Denominations
3. Strengthen Network – KFHI Story
Korea Evangelical Holiness Church
Korea Baptist Church
The General Assembly of Presbyterian Church of Kosin
The General Assembly of Presbyterian Church of Daeshin
The Presbyterian Church of Korea of Hapjung
The Presbyterian Church of Korea
The General Assembly of Presbyterian Church of Hapdong
Jesus Korea Sungkyul Church
The Korean Christian Churches Association
3. Strengthen Network – KFHI Story
Cooperation with Christian Council of Korea & General Assembly of Presbyterian Church in Korea
Philippines St.Bernard Vision Center
Pakistan Earthquake IDP Free Meal Service
25 Educational Institutions
3. Strengthen Network – KFHI Story
Baeokseok University Christian Divinity School
Seoul Theological University
Youngnam Theological University and Seminary
Presbyterian College and Theological Seminary
Chongshin University
Korea Baptist Theological University/Seminary
Korean Bible University
Hanil University & Presbyterian Theological Seminary
Hapdong Theological Seminary, etc.
Pg. 1
College Student Bike Tour
3. Strengthen Network – KFHI Story
• Exchange Student Program Koshin Univ – Kumi Univ
• Choognam Medical University, Handong University Vision Trip
• Volunteer Program with Seoul Women’s Univ, Ewha Women’s Univ, Hanyang Univ, Seoul National University, etc.
14 Christian Hospitals
3. Strengthen Network – KFHI Story
Kwangju Christian Hospital
Dongsan Medical Center
Luke Dental Hospital
Dong Gunsan Hospital
Yonsei University Health System
Handong University Sunlin Hospita
l
Dong Gunsan Hospital
Abba Medical Mission Center
Bugyung Medical Fellowship
Jesus Hospital (Presbyterian Medi
cal Center)
Ajou University Hospital
3. Strengthen Network – KFHI Story
Medical Institution
Relief & Developme
nt
• Guide team • Admin. support• Medicine/Medical Supply Support• Public Relations
• Medical personnel• Invite local child for treatment • Invite local staff for training• Medical check up for Hunger Corps
KFHI
3. Strengthen Network – KFHI Story
14 Mission Organizations
Team & Team – Water Dvpt. in Sudan
Coin Box Campaign with The Korean Association for Special Education
Global Partners Int.
Team and Team
Loving Line
Middle East Team
The Paul Mission
Worldwide Evangelization for Christ
Korean Christian Photographers Association
Association of Military Christian Fellowships
Canaan Farmers' School
The Korean Association for Special Education
International Vaccine Institute
4 Transparent Procedure & Report
1. Inspire trust.
2. Inspire continuous support.
3. Inspire new sponsors.
4. Inspire loyalty.
Regular Report
PR on/offlineSupport
HC
KFHI
Sponsor
Leads to Continuous Support
4. Transparent Procedure & Report – KFHI Story
36
Sponsor Visit Program(Vision Trip)
- Continuous feedback to CDP sponsor through child profile, CAPR, thank-you card, etc.
- 50 vision trip groups annually
4. Transparent Procedure & Report – KFHI Story
Sponsorship information on homepage
- 5,000 sponsors visit KFHI homepage daily- Personal sponsorship info available after logging in.
4. Transparent Procedure & Report – KFHI Story
1) It serves to prove the transparent use of fund.2) Based on accumulated trust, the area of sponsorship is expanded.
Procedure FeedbackResults
Feedback
CDPSchool Buildin
g
Goat Bank
Staff Volunteeri
ng
Happy Homescho
ol
Happy Homescho
ol
Staff Volunteeri
ng
Book Donatio
n
670 million won in 2008
2 billion won in 2008
4. Transparent Procedure & Report – KFHI Story
Reporting to Corporate
E-landE-land
WoongjinWoongjin
5 Show & Tell of Results and Fruits
1. Sponsors want to see.
2. Show evidence of all procedure.
3. Contributes to improvement and development.
4. Sponsors feel sense of achievement.
• Official certificate of graduation awarded
• 700 students in 7 departments
5. Show & Tell of Results and Fruits – KFHI Story
Uganda Kumi University
5. Show & Tell of Results and Fruits – KFHI Story
Medical & Health
Tajikistan Hospital
Uzbek Samarkant Hospital
5. Show & Tell of Results and Fruits – KFHI Story
Agriculture
Farm in Uzbekistan
Farm in Afghanistan
5. Show & Tell of Results and Fruits – KFHI Story
Leadership Training Center
Korea-Cambodia
Youth Center Kyrgyzstan Chui Leadership
Training Center
6 Build relationship on trust.1. Without trust, everything else fails.
2. Trust creates bigger trust.
3. Prevents waste. (Increasing Efficiency)
Pulmuone : A 20-year Relationship
- Pulmuone has been partnering with KFHI since KFHI’s early stages 20 years ago.
- Partnering with KFHI by charity marathon, meal services, North Korea Water Development, etc.
6. Build Relationship on Trust – KFHI Story
Chosun Ilbo : Continuous Partnership through strong feedback
- After media exposure, strong feedback to Chosun Ilbo about sponsor response
- Increase in trust through quick feedback.
6. Build Relationship on Trust – KFHI Story
Woongjin Food : Connecting with other corporation
- 50 million won worth project implemented - With increased trust, Woongjin Food introduced their
affiliate company “Platinum Media”with whom KFHI partnered in a 20 million won project
6. Build Relationship on Trust – KFHI Story
7 Touch the heart1. Touch the heart, rather than the head.
2. Touch the hearts of staff, sponsor, recipients.
3. When hearts are touched, wallets open.
49
Sponsor Staff Recipient
7. Touch the heart
Touch the
heart
Touching the heart of the Sponsor – Amway touched by unexpected affectionate consideration
7. Touch the heart – KFHI Story
Touching the heart of the Sponsor – Metlife touched by a video clip showing transformation
7. Touch the heart – KFHI Story
Touching the heart of the Sponsor – Nara Jang touched by a sincere letter
- Touched by a sincere letter written by KFHI staff - Active advocate and ambassador for KFHI
7. Touch the heart – KFHI Story
Touching the heart of the Staff Participating in Hunger Corps Training - All new staff participate in Hunger Corps Training :
Sharing vision and value
7. Touch the heart – KFHI Story
Touching the heart of the Staff Leading a Vision Trip Team- Leading a Vision Trip Team to KFHI field- Able to witness firsthand the fruits of efforts gathered in
Korea and raises sense of calling
7. Touch the heart – KFHI Story
Touching the heart of Recipient Children stand as main performers at Rainbow Concert
7. Touch the heart – KFHI Story
- GS Homeshopping: Instrument and lesson fee granted to all Happy Homeschool in Korea
- Happy Homeschool Rainbow Concert held for children- Rewarding for GS Homeshopping to see children being an
active role in holding a concert
Touching the heart of Recipient India CDP children’s first visit to the play-center
- Eland : Volunteer Trip to Delhi, India- CDP children’s first visit to the play-center!- Rewarding for Eland volunteer team to see children happy
7. Touch the heart – KFHI Story