7 Marketing Secrets
Consumer BehaviorSeptember 2013
People buy from emotional reasons then rationalize their purchase with logic
People lie to researchers
• They under report their alcohol consumption
• In one study participant’s were told a fluid they drank would make them sick– 80% felt sick
As much as 95% of consumer’s thinking occurs in the subconscious mind
Consumers don’t think in words. In fact, “though” neurons light up before “verbal” neurons
The secret to increased sale is to understand your customer’s “hidden” motivation
Most consumers would pay a 20% to 25% premium to their favorite brands
You no longer control your brand’s positioning. The consumer does.
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