Captivate: CREATE eye-catching PRESENTATIONS
? What’s wrong with your
presentation
Bored?
Sleepy?
Read ahead?
HERE’S WHAT YOU
CAN DO...
apply the…
PRINCIPLES 7 DESIGN
1 Signal v.s.
Noise ratio
What is it?
have the HIGHEST signal-to-noise ratio possible in your slides
? why
COMMUNICATING CLEARLY
COMMUNICATING clearly
quantitative information =
highest SNR possible WITHOUT ANY ADORNMENT
REMOVE ALL CLUTTER
like using BULLET POINTS?
THIS IS TOO MUCH
2Picture Superiority
effect
geisha The traditional makeup of
an apprentice geisha features a thick white base
with red lipstick and red and black accents around the
eyes and eyebrows.
geisha HUH?
WHERE TO GET GOOD IMAGES:
1.
2.
3.
“
QUOTES ”
“Text within images”
3Empty space
Elegance and clarity
balance
Clear, single, unified
4contrast
Different
5repetition
unity, consistency
and cohesiveness
Allows us to know that design
is Part of a larger whole
Don’t repeat too much̶oooppss...
But!
6alignment
Nothing should look out of place
Unity among elements in every slide
7proximity
moving things closer or farther apart
Group related items
SIMPLE clarity
directness
subtlety Essentialness &
minimalism
Make everything as simple as possible but
no simpler.
-Einstein
“
”
Signal vs noise ratio Picture superiority effect
Empty space Contrast
Repetition Alignment proximity
1.
2.
3.
4.
5.
6.
7.
+ simplicity
Thank you! (arigato)
Sabrina Lee
More at: slideshare.net/sab_lee
Twitter: @sab_lee