common
SOCIAL MEDIA
Smar
t B2B
Bus
ines
s Pe
ople
Mak
e A
ll th
e Ti
me
and
Wha
t To
Do
Abo
ut It
MISTAKES
THINKING YOUR NETWORKS LOOK LIKE THIS … M
ISTA
KE
…WHEN THE NUMBER WHO NOTICE WHEN YOU POST IS MORE LIKE
THIS…
…AND NOT ALL OF THESE ARE TRADITIONAL BUSINESS CONTACTS
FOCUSING ON QUANTITY
NOT QUALITY OF RELATIONSHIPS
Low hanging fruit
MISTAKE
No blog posts since 2007
More influence
FOCUS ON BUILDING RELATIONSHIPS WITH THOSE WITH
REAL SOCIAL CRED
46,093 Followers Following 48,923
GIVING UP TOO QUICKLY
Starting Point
What’s the Point?
End Point
MISTAKE
CURVE OF UNREALISTIC
EXPECTATIONS
REAL EXPERIENCE
CURVE
RESULTS HAPPEN LATER
DOING JUST WHAT EVERYBODY ELSE IS DOING
@youinfront where are we going LOL?! seriously
NOT KNOWING WHAT OTHERS IN YOUR INDUSTRY ARE DOING IN SOCIAL MEDIA
WHAT WE DO
what they do
Main Competitor
WH
AT
THEY
DO
Firm We Aspire to
Be New
Entrant
IF YOU DON’T HAVE A GOOD
FEEL – YOU NEED TO GET A GRIP
HOW WELL THEY DO IT
THINKING THAT PEOPLE WILL SHARE WHAT YOU
WANT THEM TO
PEOPLE SHARE CONTENT THAT MAKES THEM LOOK GOOD
PEOPLE WILL SHARE WHAT MAKES THEM LOOK GOOD professionally as well as personally
LACK OF PLANNING AND FOLLOW-THROUGH
1. Identify how social media can support specific business
objectives
2. Prioritize social media investments
3. Assign management responsibilities
4. Measure and monitor practices
Fortunately, many smart B2B professionals are doing social media
better every day.
WWW.STRATEGICBIT.COM ENEWSLETTER
@STRATEGICBIT STRATEGICBIT ON FACEBOOK
And we’re trying to do our bit to help.