600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
www.kavanaughsoftware.com
Using Technology to Increase Using Technology to Increase Business EfficienciesBusiness Efficiencies
In the Federal GovernmentIn the Federal Government
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Bringing It All TogetherBringing It All Together
Creative Software Development & Design Team
Woman-Owned, HUBZone Business
Solid Relationships with a Dozen Federal Agencies
Decades of Relationships with Members of Congress and Committees
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Relationships with Federal AgenciesRelationships with Federal Agencies
Department of Defense
Department of Education
Department of Health and Human ServicesDepartment of Housing and Urban Development
Department of Labor
Department of Homeland Security
General Services Administration
Department of Transportation
National Aeronautics and Space Administration
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Relationships with Congress and CommitteesRelationships with Congress and Committees
•Senate Appropriations Committee
•Senate Armed Services Committee
•Senate Homeland Security and Government al Affairs
•Senate Health, Education, Labor, and Pensions Committee
House Committee on Appropriations
House Committee on Armed Services
House Committee on Oversight and Government Reform
Committee on House Administration
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Core CompetenciesCore Competencies
Desktop Management and Support
Server Configuration, Installation, and Administration
Full LifeCycle Application Development
Business Process Analysis and Re-Engineering
Quality Assurance and Control
Training and Distance Learning
Content Development and Management
Database Management
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Training SolutionsTraining Solutions
Web-based, Multimedia and Classroom Training
Mentoring/Coaching
Shareable Content Object Reference Model (SCORM)
Office Management SolutionsOffice Management Solutions
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Customized to your unique needs
Organize data according to specific profiles
Manage millions of records with ease
Data Storage & Retrieval Built on Hyper-Secure
Platforms Networking capabilities for
connecting multiple locations
Database ManagementDatabase Management
Online Management ToolsOnline Management Tools
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Case StudyCase Study
SOAR: Student Online Achievement Resources
http://www.soarathome.org
Challenge: The Department of Defense requested an online program to help children of military parents succeed in their education.
Solution: The Princeton Review, Houghton Mifflin, and KSI created a student program to test student skills and help students improve where needed. The SOAR tool offers a plethora of resources to parents and children.
KSI created a dynamic online access portal for military parents, providing access to hundreds of resources for parents to help their children succeed, including an online forum for discussion between registered members, state specific information links, and video tutorials to help parents navigate the student tool.
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Click through Rate
Link Tracking
Read and Open Rates
Viral Tracking Report
Bounce, Unsubscribe, & Removal Info
Analyze, evaluate, and track data to maximize website traffic. See if promotions are working, if traffic is increasing, and what your audience
does once they reach your site.
Online Management ToolsOnline Management Tools
Web AnalyticsWeb Analytics
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Your WebsiteYour Website
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Blog
Customer Pages
Customer Created Content
Forums or Message Boards
The next level in websites is creating a vibrant online community to talk to each other and spread support for your product.
Dynamic Web ProgramsDynamic Web Programs
Online CommunityOnline Community
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Search Engine Marketing:
Paid keywords on Google, Yahoo, & MSN
Banner Ads
Blogads
“If You Build It, They Will Come” does not work online. You need to actively direct people to the website through an online advertising program.
Dynamic Web ProgramsDynamic Web Programs
Online MarketingOnline Marketing
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Branding ensures all impressions create the same message
By integrating your website and email marketing, every impression drives the message home
Branding & IntegrationBranding & Integration
Dynamic Web & Email ProgramsDynamic Web & Email Programs
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Integrating technology Matching information to
audiences Personalizing
communications Getting your information
into the hands of those who matter
Direct to CustomersDirect to Customers
Dynamic Web & Email ProgramsDynamic Web & Email Programs
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Personalized Messaging
Specific Targets Testing Messaging Testing Audience
Reaction
Targeting and TestingTargeting and Testing
Dynamic Web & Email ProgramsDynamic Web & Email Programs
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
e-Focus Groups help you understand the people you are trying to reach by providing you with the latest market research tools.
Online e-Focus GroupsOnline e-Focus Groups
Online Focus Groups: Real-time
Secure
Web-based
Moderated chat sessions with representative groups (6-8 people) recruited to meet your specifications.
Witness & communicate from the backroom during the session from the comfort of your desk.
Transcripts available shortly after session ends
Geographically dispersed client samples
Market Research ToolsMarket Research Tools
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Bulletin Board Focus Groups:
Online discussion over 3-5 days Carefully selected participants (15-20) Respondents check into the forum
several times a day and receive new questions
Incentives for participants to encourage their return
Online e-Focus GroupsOnline e-Focus Groups
Market Research ToolsMarket Research Tools
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Online Surveys:
Reach a selective group of respondents Survey respondent groups selected based on
numerous demographic attributes Incorporate survey best-practices to draw the
information you need Data analysis is tailored to your
specifications Results are analyzed using advanced
quantitative techniques.
Online SurveysOnline Surveys
Market Research ToolsMarket Research Tools
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
FedExIBMThe Princeton ReviewHoughton MifflinU.S. Department of Defense
Sample ClientsSample Clients
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Case StudyCase Study
The Princeton Review’s K12 Services
A new, innovative website, with intuitive graphics that allow for easy navigation and use of the site’s key features.
A sophisticated on-line marketing campaign - email communications, banner advertisements, search engine marketing, webinars, and other interactive presentations.
Online focus groups to determine the most effective routes to increased business.
Integration of multiple databases to ease communication among departments, eliminate redundancy, and reduce costs.
600 Pennsylvania S.E . Suite 200 Washington, DC 20003202-544-2919 ©2007
Colleen McGee Kavanaugh
Colleen McGee Kavanaugh has years of experience in the political and not for profit worlds. She has worked in a variety of roles over the past 20 years including serving as the Finance Director of the Massachusetts Democratic Party in the 2000 cycle, as well as working for the Massachusetts coordinated campaign, the DNC, the Kerry for Senate and the James Shannon for Attorney General campaigns. Most recently, Colleen was the campaign manager for the Steve Grossman for Governor Campaign in the 2002 election cycle. Colleen is also actively involved in the art and design community and is passionate about nurturing emerging artists and designers. She served on the Board of Trustees of the Massachusetts College of Art for 5 years and was elected Chairperson of the Board for 2 years.
Donald Cornish
Donald Cornish has over 20 years of graphic design experience. Donald's professional experiences ranges from publication production, printing press production, photography, television 30 second spot commercial animation, 3D game development, architectural CAD designs, database management, flash animations, and interactive interface designs. At KSI, Donald Cornish designs and maintains client websites, providing cutting edge technology to create a winning internet and email strategy.
Gerry Kavanaugh
Gerry has been intimately involved in national, state and local politics for over 25 years. Mr. Kavanaugh was a close advisor to the John Edwards for President campaign in 2004. Prior to working for John Edwards, he was the Policy Director for the Democratic National Committee. Gerry served as Senator Edward M. Kennedy's Chief of Staff and worked with him through both his 1994 and 2000 re-elections. He also possesses a love and understanding of city government. Earning a master's degree in urban planning at the University of Pennsylvania, he worked as a city planner in Quincy and Salem, Massachusetts. He also served as the Chief of Staff for the Boston Redevelopment Authority, the largest redevelopment authority in the country.
Team BiosTeam Bios