www.Fliplet.com
Takeaway!
5 questions to ask before starting your next app
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www.Fliplet.com
How do I get millions of users?
• Who is your target audience?• Distribution – internal, group of users or
public?• How will you promote your app?
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www.Fliplet.com
What’s the best size?
Apps aren’t universal
Snack BrowseCreate
Image: https://www.flickr.com/photos/lukew/1043050
7184
www.Fliplet.com
What guarantees success?
Ensure you app includes:• Killer features• Engaging features• Analytics• Data capture from end users
Image: http://www.fullhdwpp.com/brands/collection-of-app-icons/
www.Fliplet.com
How do I keep control?
Make the following decisions early:• Fliplet OR build from scratch• Submit to app store OR use internally• IT integration
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www.Fliplet.com
What will ruin my budget?
Phases of an app project:• Build• Refine/Update• Launch• Upgrade
Image: http://uk.ign.com/videos/2013/06/21/world-
war-z-spoiler-review
www.Fliplet.com
Takeaway summary
1. Understand your target users
2. Build for the best device
3. Create engagement & track your success
4. Maintain control
5. Take into account all phases
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www.Fliplet.com
Discussion topics
1. What killer features are there in apps you use on a regular basis? What makes them so engaging?
2. How could an app generate ROI for your business?
3. How would you promote an app to your colleagues or customers?
