New product development
Henric Andersson, Head of Technology Office
Strong starting point with
leading product positions
2
Innovation that consistently
outperforms competition
3
Pro & Dealer
Product & Service Innovation
Consumer & Retail
Small ”i” & Product excitement
Innovation
4
Professional all day performance
Up to 10 hours run time
Next step in pro battery segment
Innovative design
Husqvarna Fleet Services
5
System improving efficiency & fleet utilization while
reducing downtime
Unique system connecting operator
and machine data
Creating additional user value
6
Smart Feature – SmartSwitchTM
Innovating in a mature
segment
Addressing consumer
needs
Extension opportunities
Simplify service and increase parts sales
7
Proprietary blade design
Addressing consumer needs
Innovating in a mature segment
Innovating in a mature segment
8
Trimming capability
Vital for the Flymo brand
Innovative solution for
superb grass collection
Leading the development
of a new segment
9
Pioneered
From mowing to an automated
service
Staying ahead
3rd generation perfecting
the concept
Preparing for the future
Extensive technology
development
Small Robotic
Robotic Next
Gen
36V Battery
handheld
(7 products)
Articulated Pro Rider
Crossmower 30”
Fast
Tractor
Technical
Extreme
Pumps w/
protection
Leading performance
pro top handle saw
Leading performance
50/60cc pro saws
Leading
performance
pro trimmers
AWD Walk
Hose boxes
Strong record of innovation
10
2011 2013
Examples of product innovation during 2011-2013 and 2014 outlook
2014
RapidReplaceTM
BackPack Battery
BLi520/940X
Hedgetrimmer
536LiHD60/70X
Flymo UltraGlide
Forest Helmet
Technical
Pressure Tank Units
Garden Hoses
Power Grip
SmartSwitchTM
Differentiated approach
between brands and channels
Strategic, systematic
Primary Development
Consumer Insight
11
Enablers for innovation leadership
Industrial Design is key
Trends influencing product strategy
• Demographics and consumer trends
– Aging population
– Changing buying behaviors
– Garden size is becoming smaller
• Channels and product segments
– Commercial Lawn & Garden
growing
– Increasing retail competition
• Growing emerging markets
• New technologies, e.g. electronics,
battery, robotic, connectivity etc.
12 12
10
Foundation for future growth Battery still relatively small but strategically important & growing
13
Battery system
Key to offer a ”battery system”
Growth drivers
Ease of use, low noise and
environmental impact key
growth drivers
Market leader
Clear market leader in robotic
mowers, the fastest growing
segment
14
Emerging market focus Range tailored for emerging markets
Adapt compli-
mentary range of
wheeled products
Adapt handheld
range & design to
unique applications
Local production
of proven hand-held
pro platforms
Cutting equipment Chain range for inhouse production
15
Soon manufacturing
pilot of the first
chain type
State-of-the-Art
manufacturing
technology with
environmental focus
Significant R&D
with extensive
simulations, lab &
field testing
Cutting equipment Optimize chain and bar as a system
16
Extensive
simulation & testing
System approach to
optimize perfor-
mance and end-
user experience
Upgrading bars in
parallel
17
Summary
Continued high
rate of innovative
product
development
Short-term
shifted focus to
quality, cost and
complexity
reduction
Strong
foundation with
product
leadership
positions
Key to leverage
and build unique
positions NOW