Listening to Your Community: What to Measure? What to Outsource? What to DIY?

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Our Speakers

Matt Ceniceros serves as director at PulsePoint Group, a management and digital consulting firm with a special focus on social and digital engagement. He is focused on understanding how the collision of the marketing, corporate communications and digital marketing disciplines impacts the way consumers engage with business. He has extensive experience in executing reputation management and thought leadership programs through the use of traditional media relations, as well as social and digital media. Matt is a thought-leader in the B2B marketing industry having been an instrumental change agent for a number of companies while serving in both leadership and adviser roles. Matt architected the social media program at FedEx, used global social media to strengthen online and business relationships in the solar and semiconductor industry, and currently is working to help build thought leadership programs that connects relevant content to the right stage of the sales motion. @mattceni

Lauren Klein holds a Bachelors of Arts from Michigan State University in Social Science Leadership coach with a specialization in social business, communities and change management with experience as a strategic member of corporate leadership teams. Skilled in grooming impactful leaders in today's fast-paced business environment. Background in breaking down cultural and communication silos while designing process improvements and driving policy decisions. Experienced in designing engaging communities, mentoring community managers and leaders, leadership coaching, external speaking, presenting and facilitating. A strong professional foundation with over 20 years of business experience with Fortune 500 and international corporations. @thelaurenklein

Marian Newsome is the social media community manager for Dell Data Protection software. In this role, Marian works with the backup and recovery software teams to manage DellDP’ s social media strategy across Facebook, Twitter, Google+ and the Dell Tech Center.  From producing highly engaging content, to tweeting fans as @DellDP, and launching the group’s first ever consolidated online technical community, Marian enjoys advocating DellDP’ s products with fans and providing insight into what’s next on the roadmap at Dell Data Protection.  @Lreetx

Robin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007.  Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @robincarey

Socially Engaged Enterprise: Social Media Accelerator

• November 2013

• 1,010 Senior-level Executives

• 1/3 One-on-one Phone Interviews

• 21 Types of Social Media Activities

• 23 Platforms

• 18 Content Categories

• 250+ Case Studies

• 12 Economic Variables

6

CRITICAL COMPONENTS OF THE COMMUNITY

Transparency to transform

customer relationships and ensure

mutual success

Leverage information to

drive innovation in

the right direction

Motivation and loyalty-building

strategy to engage

customers in new and

interesting ways

Openness Insights Gamification

#SMTLive

Our Speakers

Matt Ceniceros serves as director at PulsePoint Group, a management and digital consulting firm with a special focus on social and digital engagement. He is focused on understanding how the collision of the marketing, corporate communications and digital marketing disciplines impacts the way consumers engage with business. He has extensive experience in executing reputation management and thought leadership programs through the use of traditional media relations, as well as social and digital media. Matt is a thought-leader in the B2B marketing industry having been an instrumental change agent for a number of companies while serving in both leadership and adviser roles. Matt architected the social media program at FedEx, used global social media to strengthen online and business relationships in the solar and semiconductor industry, and currently is working to help build thought leadership programs that connects relevant content to the right stage of the sales motion. @mattceni

Lauren Klein holds a Bachelors of Arts from Michigan State University in Social Science Leadership coach with a specialization in social business, communities and change management with experience as a strategic member of corporate leadership teams. Skilled in grooming impactful leaders in today's fast-paced business environment. Background in breaking down cultural and communication silos while designing process improvements and driving policy decisions. Experienced in designing engaging communities, mentoring community managers and leaders, leadership coaching, external speaking, presenting and facilitating. A strong professional foundation with over 20 years of business experience with Fortune 500 and international corporations. @thelaurenklein

Marian Newsome is the social media community manager for Dell Data Protection software. In this role, Marian works with the backup and recovery software teams to manage DellDP’ s social media strategy across Facebook, Twitter, Google+ and the Dell Tech Center.  From producing highly engaging content, to tweeting fans as @DellDP, and launching the group’s first ever consolidated online technical community, Marian enjoys advocating DellDP’ s products with fans and providing insight into what’s next on the roadmap at Dell Data Protection.  @Lreetx

Robin Carey founded Social Media Today LLC, a media company which brings together many of the world’s best thinkers about business and policy topics, in 2007.  Prior to that, she ran her own media consulting company for 16 years, and worked with Time Inc, Newsweek, BusinessWeek and Ziff-Davis. She leads a team that curates web-based content about social media and other topics, speaks frequently about social media and business. @robincarey

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April 24th Welcome to The Collaborative Economy

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