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How to Respond to Glassdoor Reviews to Build Candidate Trust
Confidential and Proprietary © Glassdoor, Inc. 2008-2014 #Glassdoor
Webinar Tips for Attendees
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Featured Speaker
Lisa HoldenEmployer Engagement Manager at Glassdoor
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Agenda
Glassdoor Overview How to Get Started Why Respond to Reviews? Who Should Respond? How Often Should I Respond? Tips When Responding to
Reviews
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Set Up Company Alerts
Flag Reviews Monitor Your
Reputation
Identify Areas of
Improvement
Invite Colleagues to
Respond
A FREE Employer Account Can Help
Visit employers.glassdoor.com
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Reviews On Glassdoor
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Examples: CEO, HR, PR, or Marketing Professionals
Who Should Respond?
Anyone at your company
who is in a position to speakon your behalf.
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Responding
promptly builds
trust with
candidates.
How Often Should I Respond?
?
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of Glassdoor members read reviews before speaking with a company or person in charge of hiring.
Why Respond to Reviews?
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Bad Reviews Are Good for Business!
of consumers trust reviews more when they see both good and bad reviews.
of consumers suspect censorship or faked reviews when they don’t see bad reviews.
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5 Tips to Follow When Responding to Reviews
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Tip #1: Respond Promptly
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of consumers who experience a quick and effective brand response on social media are likely to recommend that brand to others.
Responding Promptly Shows that You Care
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Tip #2: Say Thank You
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of organizations suffer from a deficit in recognition according to a recent Bersin study.
Saying Thank You Shows You Are Listening
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Tip #3: Address Specific Issues
Look at Pros and Cons in the Employer Center
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Negative Reviews Provide the Opportunity for Authenticity
Nobody Is Perfect
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Tip #4: Be Authentic
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of employees say new job realities differ from expectations set during the interview process.
Set Expectations Up Front by Being Authentic
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Tip #5: Utilize Your Reviews
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of buyers say ratings and reviews influence their purchase decisions.
Acknowledge the Positive
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Benefits of Responding to Reviews
Find out more about OpenCompany at employers.glassdoor.com
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Lisa [email protected]@Glassdoor