Modern Family Lifestyle Survey
Target: Hong Kong families
Age: 18-60
Fieldwork: 14-21 Jan, 2013
Format: Phone survey
Samples: 517
Device
ProliferationHK family on average
owns more than
5 devices.
60% consider it
important to access and
share information flexibly
using different devices.
Information
OverloadOver 60% agree
technology can help them
get more organized.
Top 3 tasks that people
need an effective IT tool1. Sending and receiving emails
2. Organizing events
3. Managing and sharing calendar
Anywhere
AccessMore than 70% have
family members, friends
or business connections
abroad.
Skype is the most
popular tool for overseas
communications.
Work-Life
Balance Over 60% think they are
managing their personal
matters effectively.
Most agree technology
can help them get more
organized and save time.
Time is
Money Save 1.5 hours a day if
they are more organized.
More than half willing
to use money to buy an
extra hour, with average
amount of >$1,000.
Office 365Home PremiumAvailable in HK Today
Home Premium
One Office. Five Devices.
Home Premium
Complete Office.
Home Premium
Cloud Connected
Home Premium
Always Improving.
Home Premium
Social.
HK$1,099Perpetual
1 PC
HK$7801 year one household
5 PC’s or Mac’s
HK$6204 years 1 user
2 PC’s or Mac’s
Families Single device userStudentsTech enthused
Fast speed: Up to 1G fiber
broadband
Market leader: Residential high-
speed broadband subscription
Extensive coverage: 2 million
households & 1,700 commercial
buildings
Great synergy: Unsurpassed
end-to-end productivity and
experience
William YeungCEOHong Kong Broadband Network
Same vision: Make HK a better
place to live & support its
development as a cloud hub
Software leader: 1 billion Office
users worldwide
Cloud capability: A great solution
for busy families/individuals with
multiple devices
Customer benefit: True value and
delightful capabilities
New and selected existing HKBN
customers to register designated “Access”
packages with monthly fee as low as
HK$168
100M broadband service with Steady
Speed Guarantee
HKBN Wi-Fi service – 7,000 hotspots
One-year free subscription of Office 365
Home Premium
Summary
One Office, 5 devices
Cloud connected
Always up to date
Complete Office
Microsoft & Hong Kong
Broadband Partnership
