Mobile Enabled? How Is It Evolving in 2013?
In 2011 CareerXroads asked Colloquium members to share Mobile practices…not much was happening:
Your
Can
dida
tes…
From a Mobile perspective I....
...can see the Company Career's pages that have been re-designed for a smartphone or tablet device without a problem.
...can search for jobs using a smartphone or tablet.
...can apply using a smartphone or tablet.
...could do none of the above.53.4%
10.0%
43.8%
19.3%
Last month (February,2013) we asked [2] interns to go to each of the 500 companies on the FORTUNE 500 list and complete the following:
Then 3 weeks ago (February, 2013) we asked Colloquium members to share how far Mobile recruiting practices
have evolved in their firms.
40 firms responded
Can you measure the traffic to your career site resulting from mobile devices?
No
Yes, but our site is not mobile.
Yes, < 10% traffic from mobile.
Yes, traffic is 11-20% from mobile.
Yes, traffic is 21-30% from mobile.
Yes, traffic is 31-40% from mobile.
Yes, traffic is 41-50% from mobile.
Yes, > 50% traffic is from mobile.
41%
21%
0%
5%
3%
5%
26%
0%
If you could measure ALL of the 2012 hires that were 'primarily' a result of mobile recruiting , would you attribute at least one hire to mobile?
38.5%
61.5% NO
YES
If more than a single hire, estimate where your hires (%) from mobile recruiting activities to be...
...have delivered offer letter/content using mobile.
...are currently working w vendor partners > mobile use
...traffic can be tracked to (and within) company career site.
...can do none of the above
8%
55%
30%
35%
Your Staffing Leaders…
Your Hiring Managers…
…ALL have smartphones.
…[many] have subsidized or Company supplied smartphones .
…receive text updates from recruiters.
…permit recruiters to callwherever they are to expedite. 38%
8%
5%
54%
41%
28%
3%
13%
21%
…access and send new reqs.
…are trained- policy, sm, etc.
…are asked if competitors are calling them on their phones.
…check status of open positions.
…none of the above.
…ALL have smartphones.
Your Recruiters….
…Can’t work w/o one.
…SP Subsidized.
…SP Supplied.
…access/search ATS.
54%
46%
38%
46%
13%
38%
36%
59%
3%
0%
31%
41%
36%
54%
…share openingsvia social media.
…distribute openings to job boards.
…access FacebookFan page & interact
…access company intranet
…access Co. Careers pages
…can do none of these things.
…Finalists can call.
… are trained on policy, sm etc.
…Any js can call.
...are targeted via mobilew/o external help.8%
23%
46%
51%
13%
...are targeted via mobile with external help.
...can text, call, chat w recruiters.
...can navigate/search careersite
...have agent supply jobs via text.
Your [m] Prospects & Candidates…
…apply w previously saved profile.
... mobile opt-in promotion within job postings.
…jobs delivered via phone, text etc.
...Career App- iPhone or Android
...customized landing pages.
…surveyed re talent pool.
...can [option] fwd to email.
...follow recruiters on Twitter.
...can check resume status.
...can do none of the above.
...apply from scratch.
...mobile "codes" drive traffic.
21%
15%
15%
3%
8%
15%
15%
0%
23%
18%
15%
21%
