2013 International Social Media Survey

Conducted by SocialMediopolis, January 2013 ©

2013 International Social Media Survey

• Methodology: This survey was conducted to members of the Social Media Marketing group on LinkedIn (525,000+ members) and SocialMediopolis.com (6,000+ members) . Approximately 30,000 members were offered the survey from Jan.15-23, 2013 and over 2,400 members responded. The objective was to find out demographics and social media interests of the membership.

• Key Findings: Small and Medium Businesses (SMBs) dominated the respondents from around the world. While the U.S. maintained a significant lead, international growth has more than doubled in the last two years.

Overall, most respondents use a wide variety of venues in social media, but one key interest point is that they are hungry for more information on social media analytics. Most are having to cobble together reports from multiple sources, making it difficult to establish effectiveness or ROI.