H O W T O B E U N F O R G E T TA B L E T H I S H O L I D AY S E A S O N
J O H N R U H L I N
1 . I F I T S N O T P E R S O N A L I Z E D , D O N ’ T
B O T H E R
2 . W O O T H E S P O U S E
“…time and time again, we avoid the person that has the most
influence day in and day out on that executive, their spouse.
The executive trusts that person and his or her judgment.”
!
3 . AV O I D T H E N O I S E
“No one gets fired for hiring IBM or taking out a 30X60 booth at the
industry event. But it’s cluttered and noisy there.
!
Want to be memorable? Go against the grain.”
4 . F O L L O W T H E F R E Q U E N C Y
I N V E S T T H AT M O N E Y I N S O M E T H I N G T H AT L E V E R A G E S L O N G - T E R M F R E Q U E N C Y
5 . T H E G I F T I S A P U R P L E C O W
“If you want to stand out, you have to
do the uncommon”
H T T P : / / W W W. M M T P O D C A S T. C O M / 1 6 /
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