Facebook StudioJennifer Kattula
Image: Saltygal
“It’s not a place for brands, it’s for people
and friends.”
“I’ve looked around Facebook to see what brands I respect are
doing and nothing has stood out.”
“I don’t give a damn about ‘likes.’ That will never be the
metric by which creative people determine if Facebook
is worthwhile.”
“We need a paradigm shift in how ‘great
creative’ is defined.”
“It’s a sales tool I guess, not a creative tool.”
“We realize that Facebook is important
but it’s a really small box and we don’t know what
to do there, so it’s a cursory glance at best.”
What we heard from agencies about Facebook...
3 Principles
We’re only
1% finished
Social by
design
It has to be
a platform
Social by
Design
Image: marylea
Community Relevance Engagement
Image: Jennifer Boriss
It has to be
a platform
Image: crazyegg95
Building Blocks
•Moore’s law
•Mary Meeker chart?
Image: Randy Le'Moine Photography
We’re only
1% finished
Social by
design
It has to be
a platform