11 Reasons to Backup Your Facebook Page

Why Facebook Backup?

• You might be thinking, “Why backup a social media site?”

• What if your account gets hacked?– You may lose your photos, friend lists, status

updates, posted links, etc.– Many industries are required to keep

documentation of all online communications (FINRA Regulatory Notice 10-06)

500 Million Users and Counting

• For businesses, an audience this big is worth marketing to

• Even if Facebook is safe for 99.999% of daily users, there are still a significant number of users that suffer corrupted Facebook data every day

• Backups prevent losing data in any instance

100 million + U.S. users

• Even with 99.999% daily data reliability, that means 1,000 American Facebook users suffer data loss every day

• What will those 1,000 do when they can’t access their Facebook for reasons beyond their control?

• A backup puts you in control!

Average Facebook User Spends 55 Minutes Per Day on Site

• If you’re an employee managing the Facebook page for your company, do you really want to risk losing hours of time spent per week building up your relationships?

• Not only is that your time wasted, but company time & money

60 Million People Use FB Connect Per Month

• Protecting your Facebook data now also protects the data (and credentials) you share with the fast-growing list of third-party sites and services

Facebook Fan Pages Growing in Popularity

• More than 3 million active pages on Facebook

• 1.5 million local businesses have active pages

• If you make a point to promote your page, shouldn’t you also make a point to protect your activity?

Average Facebook User has 130 Friends

• It’d be nice to not have to track them all down and friend them again if and when your account gets lost

• Backups will save your friend list, and help you restore it if ever lost

Average Facebook User ‘Likes’ 4 Pages a Month

• Most users won't re-like a page once that page is lost. They're too busy liking new pages

• It would be even worse to lose all the fan opportunities that disappear if your Facebook Page is corrupted or lost

Only 4% of Pages have 10,000+ Fans• If you’re in that 4%, you really don’t want to

lose that fan page

• If you’re not in the 4%, you need to make sure you don’t lose your current fans; it’s a rough climb to the 10K club!

Content Affects Popularity

• The secret to getting 10,000+ fans is moving past wall posts to posting:– Videos– Photos– Notes

• If you’ve invested in these types of content, you absolutely don’t want to lose that work due to data failure

Facebook Customizes Your News Feed

• Facebook no longer shows all your friends and fans everything you post– Just the stuff they think you’ll like

• If you lose content, you could disappear from even your friends’ news feeds

• Backups prevent that from happening by archiving a redundant copy of all content

Facebook Supports Real-Time Search

• Facebook posts now appear in Facebook and Google search results as soon as they are posted

• Because of this, you can’t afford downtime

• The longer your content is missing, the bigger the link-equity hit you take – both on and off Facebook

Facebook Backup IS Valuable

• These are just a few of the reasons why Facebook is gaining in business value

• With all types of connections and content floating on Facebook (and the rest of the interweb), it only makes sense that backups are equally indispensable

How to Backup Your Facebook Page

• Backupify offers both a free and a premium paid account where you can backup either your personal page, fan page, or both

• Check out the social media backup plans today to avoid drowning in the Facebook abyss