Webinar Series
Competitive Intelligence PortalLearn the 'What', 'How', and 'Why'!
Presented by:
November 18, 2009
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Housekeeping Items
• Experiencing issues?– Change the color of your seat
• Questions for Speakers?– Submit questions via Q&A tab
• Twitter Discussion– #kmaciportal
• Poll Questions– Webinar Feedback– Next Steps/Moving Forward
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About the Speakers
Leonard Fuld Mike Gilronan
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Agenda
• How the Competitive Intelligence Portal came to be (Fuld + KMA)
• Why SharePoint• Key components of the CI Portal • Questions & answers • What to do next
Fuld: How the CI Portal Came to Be
Fuld: How We Originally Conceived the CI Portal
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Questions from Fuld’s Global Benchmark Study
Technology: How do you employ or deploy various forms of technology to help you in your competitive intelligence program?
• No special technology is used, other than the traditional intranet and Internet searching – nothing explicitly designed for competitive intelligence
• We recognize that technology is not a substitute for good process and good personnel but we are exploring its role
• We have an existing and functioning intelligence process and are currently shopping for a technology vendor to integrate with it
• We have a fully developed technology (either home grown or purchased from an outside vendor) that functions well and is integrated with the rest of our competitive intelligence program
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What has changed from the 2008 report?
• Technology has come a long way in its ability to help companies better track and use competitive information.
• Technology requires both a multi-year budgetary and personal commitment on the part of those running the business unit or corporation.
• Senior management must have patience to invest in and allow the intelligence program to mature, to give it enough time to grow and learn from its lessons – before it considers investing in an intelligence technology.
• Process and people: These are two key ingredients needed for a successful intelligence program. They are the two other partners, aside from technology, that will allow a program to become world class.
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What does management want from ANY technology?
• A simple way to see competitive activity all in one space
• A tool that is easy and intuitive to use and part of the work flow – one in which everyone is already familiar
• A means to store historic information and blend it into any competitive updates
• An ability to spot change Δ• An attractive place for others to contribute to the
competitive conversation
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Fuld and KMA – Our Partnership
• Fuld brings:– Globally acknowledged
CI expertise– Clients around the world– Solution vision, based on
client input
• KMA brings:– Technology leadership– Deep knowledge and
skills in KM, Business Intelligence
– Focus on Microsoft platform, including Office and SharePoint
KMA:
Why SharePoint is the right technology platform for the CI portal
KMA: Why SharePoint is the right technology foundation for the CI portal
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Why Build a CI Portal on SharePoint?
• Widespread adoption• Ease of use, administration,
and customization• Tools for managing data and
social computing• No incremental license cost
“…organizations that employ SharePoint for mission-critical applications…expected to double over the next year.” [CMS Watch, January 2008]
“What is driving that growth? The same thing that has driven all of Microsoft's most successful products: Microsoft removes complexity (and cost) from existing markets.” [CNET, March 2008]
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SharePoint Questions and Variables
• Services (WSS) vs Server (MOSS)
• 2003 vs 2007 vs 2010
• On-premise vs hosted
• Don’t forget GOVERNANCE!
Fuld: Key components of the CI Portal
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Competitive Intelligence Portal – Key Components
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1. RSS Feeds – customized for you
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2. Wikis keeps the competitive conversation alive!
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3. Central archive for all competitive documents
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4. Track competitive activities
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5. Categorize AND find the experts
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…plus search capability
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Some (semi-) final thoughts
What are the key CI advantages to Fuld’s CompetitiveIntelligence Portal™?
The template is free! Provides a simple, familiar and consistent user experience Helps support regulatory compliance through comprehensive control
over content Connects people with information and expertise – both internal and
external
KMA and Fuld: How to get started with the CI Portal
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Next Steps
• Check List:– Check with your SharePoint Administrator
• What version of SharePoint do we have?
– Contact Fuld for a Hosted Demonstration• Arjan Singh: 617 492-5900 or [email protected]
– KMA Provides CI Portal template • Download or FTP• Installation Instructions Included
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Questions and Answers
Leonard Fuld Mike Gilronan
Thank you for your time!
http://www.fuld.com http://www.kma-llc.net
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In Closing…• Next KMA Insights event – watch for invitation:
– Live event December 17 at Microsoft: SharePoint 2010 Preview
• How to get (and share) a copy of today’s slides
• Feedback/surveys
• Continue the conversation with KMA & Fuld:KMA E-mail Phone
Mike Gilronan Mgilronan [at]kma-llc[dot]net 781.693.6823
Adrian duCille Aducille[at]kma-llc [dot]net 781.693.6813
FULD E-mail Phone
Leonard Fuld Lfuld[at]fuld[dot]com 617.492.5900
Arjan Singh Asingh[at]fuld[dot]com 617.492.5900
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Photo Credits
• Source: Flickr Creative Commons, attribution license– Slide 5: “Ponder,” orig. uploaded by striatic – Slide 11: “Matsumoto Castle,” orig. uploaded by
ricoeurian– Slide 14: “Gears” orig. uploaded by Tallkev– Slide 24: “Patsys Big Bellyflop” orig. uploaded by dps