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FORTUNE 500, STARTUP CEOs, VENTURE CAPITALISTS, & ANALYSTS
BUSINESS INSIGHTS @ValaAfshar
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Vala Afshar is the Chief Marketing Officer for Extreme Networks. He is the co-host of CXO-Talk, with Michael Krigsman, and the author of The Pursuit of Social Business Excellence. He also authors blogs on HuffingtonPost.com, InformationWeek.com, as well as Inc.com.
Special thanks to @JimMacLeod, @PearlCheryl, @CareyMercier, @dcassidyextreme
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@Kimsstevenson
There are no IT projects, only business projects. Business executives should have higher expectations of IT.
KIM STEVENSONCIO, Intel
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AARON LEVIECO-FOUNDER & CEO, Box
@levie
IT should be the information enabler. If you’re not the simplest solution, you’re the target of one.
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@GuyKawasaki
The foundation of crowdsourcing is built on trust. Trust the crowd. And Luck favors the people who are willing to grind it out.
GUY KAWASAKIFOUNDER, Alltop
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MICHELLE MCKENNA-DOYLECIO, NFL
The in-home experience is raising the bar for the in-stadium experience.
@nflcio
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@Vivek
VIVEK RANADIVÉCEO, TIBCO
There is only one reason why you should give me the order — because I have fire in my eyes.
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RAMON BAEZSENIOR VP & CIO, Hewlet-Packard
Creativity needs to come from everywhere, not just the C-level. Stay focused on what moves the needle.
@RamonfBaez
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@mdkail
There’s never been a better time for CIOs to fix IT’s reputation — by shifting from blocking to enabling.
MIKE D. KAILCIO & SVP OF INFRASTRUCTURE, Yahoo
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@KirillTatarinov
The role of technology in business is to help companies better engage, connect with, and serve customers.
KIRILL TATARINOVPRESIDENT, Microsoft Business Solutions Group
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MICHAEL LAZEROWCHIEF STRATEGY OFFICER, Salesforce.com
@Lazerow
You could provide the best service at the best price but if you’re not delivering it the way that customers want it, they’re going to go somewhere else.
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GERRI MARTIN-FLICKINGERCIO, Adobe Systems
@GMFlickinger
Declare your intent to your customers. Don’t trap them.
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JOHN HAGELCO-CHAIRMAN, Deloitte & Touche
@jhagel
Power comes less from the answers you have and more from the questions you ask.
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CRAWFORD DEL PRETEEVP OF WORLDWIDE PRODUCTS & CHIEF RESEARCH OFFICER, IDC
In the end we will see a very different world that is consumer empowered and it will come faster than anyone can believe.
@craw
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@bhalligan
A great company culture attracts great employees.
BRIAN HALLIGANCEO, Hubspot
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CHARLES PHILLIPSCEO, Infor
Designing beautiful software must go deeper than user experience.
@cpinfor
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@AndiKaraboutis
ANDI KARABOUTISVP & GLOBAL CIO, Dell
Don’t chase shadow IT, chase innovation. Work at the speed of your customers, not the speed of your processes.
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ROBERT SCOBLECHIEF STARTUP LIASON, Rackspace
As we shift to the Age of Context, the value of privacy will change.
@Scobleizer
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FRED KIRSCHVP OF CONTENT, Kraft Sports Productions
@Fred_Kirsch
Know your customers and view IT infrastructure is a business asset.
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@Accenture
IT must develop a deeper understanding of the business through collaboration. CIOs must cultivate a culture of agility and customer service.
FRANK MODRUSONCIO, Accenture
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KAREN EVANSCIO, US Federal Government
In any heirarchial organization, people at the bottom know what is going on and what technology works best.
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DR. ALEXANDER OSTERWALDERAUTHOR, ENTREPRENEUR
The cloud is key for allowing anywhere, anytime, anyplace computing.
@AlexOsterwalder
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Technology that promotes employees’ point of view can enable positive culture change.
EDUARDO F. CONRADOVP OF MARKETING & IT, Motorola Solutions, Inc.
@conradoeduardo
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@sgblank
STEVE BLANKENTREPRENEUR AND AUTHOR
Entrepreneurship isn’t a career choice it’s a passion and obsession.
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@perryhewitt
PERRY HEWITTCHIEF DIGITAL OFFICER, Harvard University
Bake data-informed thinking into your culture.
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JOHN HALAMKACIO, Beth Israel Deaconness Medical Center & Harvard Medical School
@JHalamka
No matter where I am in the world, my office is where my laptop is.
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JONATHAN BECHERCHIEF MARKETING OFFICER, SAP
@jbecher
If you focus on what your end customers want everything else takes care of itself.
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RAY WANGFOUNDER, Constellation Research
@rwang0
The CIO must ensure that the technology supports the brand’s mission. Build trust in your brand.
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@caseycoleman
CASEY COLEMANCLIENT EVP, AT&T Government Solutions
CIO is a choreographer or a conductor of an orchestra, bringing various services together to co-create value.
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CHRIS HUMMELCHIEF MARKETING OFFICER, Schneider Electric
@Hummel_Chris
There is a group focused on digital marketing; it’s called marketing.
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It’s all about the outcome, not who has authority. Good people trump bad organizational structure every time.
MIKE CAPONECIO, ADP
@MikeCaponeADP
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TIFFANI BOVAVP DISTINGUISHED ANALYST, Gartner
@Tiffani_Bova
The most disruptive thing in the market is not technology, but rather the customer.
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OLIVER BUSSMANNGROUP CIO, UBS AG
Talk to incubators in the start-up community and learn from them immediately.
@obussmann
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@jcycio
To better the customer experience, you must fully understand it.
JOANNA YOUNGCIO, Michigan State University
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JOHN GALLANTCHIEF CONTENT OFFICER, IDG Media US
@JohnGallant1
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A good relationship is about exchange of value.
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MIKE FAUSCETTEGROUP VP, IDC
@mfauscette
The market is moving in the direction of ad-hoc decision support – CMO and CIO must collaborate to deliver value.
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CHIP COYLECHIEF MARKETING OFFICER, Infor
@Infor
Successful companies continuously add value to a customer’s experience.
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MARK MCDONALDMANAGING DIRECTOR, Accenture Strategy
@markpmcdonald
Technology is bigger than IT. Ideas do not become reality without CMO and CIO collaboration.
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CRAIG NEWMARKFOUNDER, Craigslist
@CraigNewmark
The government does a lot of data collection but then they have to turn around and do a lot of infomation dissemination.
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@celtics
JAY WESSELCIO, Boston Celtics
Maintain a winning attitude. Cultivate a culture of teamwork across all departments and adore what you do.
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@bhaines0
Take care of the basics, then take care of the parts that help the business. Theories are no match for field experience.
BEN HAINESVP CORPORATE APPLICATIONS & PLATFORMS,Yahoo
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DION HINCHCLIFFECHIEF STRATEGY OFFICER, Adjuvi
Social media is bigger deal than the printing press. Social allows business to be faster than ever.
@dhinchcliffe
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Successful CIOs experience longevity in their role when they are deeply involved in the business.
@MaryfranJohnson
MARYFRAN JOHNSONEDITOR IN CHIEF, CIO Magazine
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ANDREW WILSONCIO, Accenture
@Accenture
The relationship between the CIO and CMO is key to digital business transformation.
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@WendySLea
The centerpiece of your world is your customers. Encourage your customers to engage their networks on your behalf.
WENDY LEACEO, Get Satisfaction
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@Marc2e2
Convince your colleagues that working together will yield stronger systems.
MARC TOUITOUCIO, City of San Francisco
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@ShawnPrice1000
Put the right people in the right place doing the right things. Nobody wins on their own. You need a great team behind you.
SHAWN PRICEPRESIDENT, Successfactors
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@jtaschek
JOHN TASCHEKVP OF STRATEGY, Salesforce.com
Marketing influence is market strategy built from the influence of others.
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EVANGELOS SIMOUDISSR. MANAGING DIRECTOR, Trident Capital
@esimoudis
Business model innovation is just as important as technology innovation. Solve customers’ problems, not yours.
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@PhilKomarny
PHIL KOMARNYCEO, Robots and Pencils
You cannot stay relevant with a command-and-control mindset. Collaborate to co-create value.
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@S_dF
Culture eats strategy. Create a culture of acceptance, be accessible and stay relevant by being part of the conversation.
STEPHEN DIFILIPOCIO, Cecil
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@Ekaterina
EKATERINA WALTERGLOBAL EVANGELIST, Sprinklr
It all comes down to culture and purpose. We are in the age of advocacy. Skills can be taught, passion can’t.
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@AndrewGrill
Influence is not scientific, its talking to people. If you have to tell someone you are influential, you are not.
ANDREW GRILLGLOBAL PARTNER, SOCIAL BUSINESS, IBM
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@EmergingEdTech
Social media enhances communication effectiveness. React fast and move priorities to meet customers’ demands.
KELLY WALSHCIO, The College Of Westchester
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@pgreenbe
Smart companies don’t focus on technology, they focus on positive outcomes. Companies must strive to be “customer focused.”
PAUL GREENBERGPRESIDENT, The 56 Group
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Control is both an illusion and a delusion. Control is for beginners.
@dscofield
DEB MILLS-SCOFIELDOWNER, Mills-Scofield, LLC
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@FlemmingMa
Be great at communicating your story and be useful to others. Influence > popularity.
FLEMMING MADSENFOUNDER, Onalytica
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@marshallk
MARSHALL KIRKPATRICKCEO, Little Bird
Be interesting. This can’t be automated or bought. Content should be a conversation starter.
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KRISTIN RUSSELLCIO, Colorado
@KristinDRussell
CIOs can make an intimate connection with employees and customers by harnessing social and mobile.
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ESTEBAN KOLSKYPRINCIPAL & FOUNDER, ThinkJar LLC
@ekolsky
Knowing who to ask can be as important as knowing what to ask.
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STEVE GILLMORHEAD OF TECH MEDIA STRATEGY, Salesforce
@stevegillmor
Customers are your best influencers. Choose your influencers wisely.
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ALISSA JOHNSONDEPUTY CIO TO THE EXECUTIVE OFFICE OF THE PRESIDENT, The White House
Working in the White House is like building a start-up every four or eight years.
@dralissajay
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@markfidelman
People do business with people, not logos. Businesses must provide the right tools for their people to adapt quickly.
MARK FIDELMANCEO, Evolve! Inc.
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Inspiration in the enterprise comes from the customer. Know what the consumer needs and deliver it.
@nenshad
NENSHAD BARDOLIWALLACO-FOUNDER & VP OF PRODUCTS, Paxata
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CHRISTINE COMAFORDSTRATEGY CONSULTANT, CC Associates
@Comaford
Instead of telling people what to do, ask questions in a tone that is curious and fascinated.
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Bloom &Wallace
NAOMI BLOOMMANAGING PARTNER, Bloom & Wallace
@InFullBloomUS
CMOs must take advantage of the analytic opportunities of big data, or they will drown in it.
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Demonstrate vulnerability through transparency to build trust.
DAVID CHOUCIO, University of Mississippi Medical Center
@dchou1107
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@jobsworth
It’s not about scarcity or abundance. It’s about the customer and using their behaviors to increase loyalty and retention.
JP RANGASWAMICHIEF DATA OFFICER, Deutsche Bank
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@Workday
Simplicity results in a more cost-effective and more presentable solution.
STAN SWETECTO, Workday
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@LouisColumbus
To reach full potential, align an employee’s passion with company goals.
LOUIS COLUMBUSVP WORLDWIDE MARKETING, iBASEt
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@fcc_cio
Strong leaders understand the art of bringing joy and benefit to the organization while driving results.
DAVID BRAYCIO, FCC
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@JohnEMichel
JOHN MICHELBRIGADIER GENERAL, NATO
Leaders are willing to fail forward and try again.
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@tcordrey
TANYA CORDREYCHIEF DIGITAL OFFICER, Guardian News
Users don’t necessarily want to be engaging with banners and buttons all the time. They want a more deep and rich experience.
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@DelMonteCIO
Elevate IT from Service Provider to Business Partner.
TIMOTHY WEAVERCIO, Del Monte Foods, Inc
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SCOTT BRINKERCO-FOUNDER & CTO, ion Interactive, Inc.
@chiefmartec
Great people and process can overcome mediocre technologies.
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ALEXANDER HOWARDFELLOW, Columbia University
@digiphile
A new generation demands data-driven journalism.
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@KareAnderson
Good communication is about mutuality. It’s not about me, it’s not about you.
KARE ANDERSONAUTHOR & SPEAKER, Say it Better
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@msuster
Invest in lines, not dots.
MARK SUSTERGENERAL PARTNER, Upfront Ventures
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PATTY HATTERSVP OF OPERATIONS AND CIO, McAfee
We can solve anything, as long as we solve it now and we don’t let little problems snowball into something much bigger.
@PattyHatter
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Time to market is everything in our space, and data prevents running extra cycles.
BILL MILLER JR.SVP & CIO, Broadcom
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@celtics
Success depends on best use of individual talent to support the team.
JOJO WHITEFORMER NBA PLAYER, Boston Celtics
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SANJAY DHOLAKIACHIEF MARKETING OFFICER, Marketo
@sdholakia
Without marketing automation, you’ll be spending half your budget, but you won’t know which half.
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@brandonberger
BRANDON BERGERCHIEF DIGITAL OFFICER, Ogilvy & Mather
Unless everyone is committed to the ambition and direction, the strategy is just a piece of paper.
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DARCY ORTIZGM OF MANUFACTURING IT, Intel
@darcylortiz
Make the end goal the business goal, not the IT goal.
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MAYUR GUPTACHIEF MARKETING TECHNOLOGIST, Kimberly-Clark
@inspiremartech
Don’t be technology obsessed, be consumer obsessed.
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BRIAN STEVENSCTO, Red Hat
Migrating from proprietary technologies to open source starts with one agent of change. Hire that person.
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DR. ENG LIM GOHCTO , Silicon Graphics International
Serendipity is where you start out with a goal, but the machine eventually guides you to a different, even more profound goal.
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JEANETTE HORANCIO, IBM
IT shouldn’t be about doing things to the business, it should be doing things with and for the business.
@jeanettehoran
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JEREMY BURTONPRESIDENT OF PRODUCTS & MARKETING, EMC
Every business will need to become a software company to drive dramatic change in the enterprise. @jburton
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NANCY DUARTECEO, Duarte Design
If you don’t control the narrative of your own organization someone else will.
@nancyduarte
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SONNY HASHMICIO, U.S. General Services Administration
Change should be constant, intuitive and incremental
@sonny_h
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MICHAEL WUCHIEF DATA SCIENTIST, Lithium Technologies
Marketers need to influence behavior under the four conditions of no carrot, no sticks, no annoyance and no tricks.
@mich8elwu
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JEREMY STANLEYCHIEF DATA SCIENTIST, Sailthru, Inc.
Using personalization and data science allows businesses to have unique engagements with the customer.
@jeremystan
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BROOK COLANGELOEVP & CTO, Houghton Mifflin Harcourt
@brookcolangelo
The gold mine lies in companies evolving from what they find in big data.
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MICHAEL SKOKPARTNER, North Bridge Venture Partners
Outsource what you can so you can focus on innovation.
@mjskok
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GANESH BELL CDO & GM OF COMMERCIAL SOFTWARE & ANALYTICS , GE
Look for opportunities to create digital solutions, digital software or an app that accompanies your physical product.
@GaneshBell
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HEIDI ROIZENVENTURE CAPITALIST, DFJ
Beside money, VCs are interested in adding value and helping a company grow.
@HeidiRoizen
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MALCOLM FRANKEVP OF STRATEGY & MARKETING, Cognizant
The future of work is the SMAC Stack (social, mobile, analytics and cloud).
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@LisaDavisCIO
The cloud is key for allowing anywhere, anytime, anyplace computing.
LISA DAVISCIO, Georgetown University
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BRIAN VELLMUREMANAGEMENT CONSULTANT
@BrianVellmure
Marketing needs a technology partner, whether that comes from the CIO or whether that comes from building their own staff.
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MITCH LIEBERMANSUCCESS ARCHITECT, Sugar CRM
@mjayliebs
You can’t get away from the fact that marketing is to raise brand awareness and to communicate and engage people at a human level.
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@CMOTobias
TOBIAS LEECHIEF MARKETING OFFICER, Thomson Reuters
You have to prioritize and establish focus, but be smart enough to know when you need to modify and do something different.
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@Brucevc
BRUCE CLEVELANDGENERAL PARTNER, InterWest
CRM is one technology area that will definitely get funding as digital business is cruicial to remaining competitive.
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@DavidLAires
DAVID AIRESIT VP – OPERATIONS & INFRASTRUCTURE, Intel
If you can’t keep the network operational, no one will listen to your ideas on how to improve their business.
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@LBrousell
Know what your customer wants and deliver it. Learn to read between the lines of data analytics.
LAUREN BROUSELLSTAFF WRITER, CIO Magazine
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@SameerPatel
SAMEER PATELSVP, SAP
This distinction of building separate systems where I record data and where I engage is just completely artificial.
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@sree
SREE SREENIVASANCHIEF DIGITAL OFFICER, Metropolitan Museum of Art
The future of all business is about storytelling.
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MEG BEARGROUP VP SOCIAL CLOUD, Oracle
@MegBear
Organizations should first and foremost be true to the culture and identity of their organization when thinking about social.
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STEVE MANNCMO, LexisNexis
@stevemann
CMOs sit at the intersection of creativity and strategy. Engagement trumps consumption.
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AZIZ SAFAVP, GM, ENTERPRISE APPS & APP STRATEGY, Intel
The best ways to engage customers can be found in the data.
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Government should learn from the private sector when it comes to innovation.
@AneeshChopra
ANEESH CHOPRACO-FOUNDER & CTO, Hunch Analytics
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MIKE SUTCLIFFGROUP CHIEF EXECUTIVE, Accenture Digital
@MikeSutcliff
Try not to measure activity, but outcome. Focus on what matters and measure that.
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PHILIPPE MAUCHARDPRINCIPAL, McKinsey Solutions
@pmauchard
The fundamental and first-most important condition for success is organizing the corporation for the collaboration with the startup to be a successful one.
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TODD SCHOFIELDMANAGING DIRECTOR, SC Studios Innovation Ctr. Standard Chartered Bank
@toddschofield
It’s important to find a startup who can really help your business, and at the same time you’re helping their business, so it works both ways.
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CHRISTOPER MICHELINVESTOR, Nautilus Ventures
@chrismichel
The primary driver of behavior is really good leadership. It’s inspiration. It’s making people feel valued.
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