100 100 100 100 100
200 200200200200
300 300 300 300 300
400 400 400 400 400
500 500 500 500 500
Collectivism vs.
Individualism
Basic terminology -isms Types of
Psychology Advertising Techniques
Collectivism vs. Individualism 100
Identity is found in one’s group
What is Collectivism?
Collectivism vs. Individualism 200
Trust is placed in individual decisions.
What isIndividualism?
Collectivism vs. Individualism - 300
What is Individualism?
Identity is achieved by one’s own striving
Collectivism vs. Individualism - 400
Individuals are socialized to be emotionally independent of their
social group
What is Individualism ?
Collectivism vs. Individualism - 500
U.S., Canada, Australia and other Western Nations are
this.
What is Individualism?
Basic terminology- 100
This is the scientific study of mental processes and behavior.
What is psychology?
Basic terminology- 200
What is psychiatry?
This is a branch of medicine that is concerned with diagnosis and treatment of mental disorders.
Basic terminology- 300
Basic Psychology
This is the pursuit of knowledge about natural phenomenon for its own sake.
Basic terminology- 400
Who are research psychologists?
These are psychologists who study the origin, cause or results of certain behaviors.
Basic terminology- 500
What are applied psychologists?
Psychologists who make direct use of their findings
-isms– 100
What is structuralism ?
This tries to identify the basic parts, or structure of the conscious mind.
-isms- 200
What is functionalism?
Study how animals and humans adapt to their environment.
-isms- 300
What is behaviorism?
This studies behavior, rather than hidden mental processes
-isms- 400
Functionalism was influenced by this “ism”.
What is Darwinism?
-isms - 500
This is not an ism: This studies how human behavior is determined by
the unconscious
What is a psychoanalysis?
Advertising Techniques- 100
What is testimonial?
“I am Khloe Kardashian and I am a Vegetarian”
Advertising Techniques- 200
What IS PLAIN FOLK?
“Real Women have curves”
Advertising Techniques- 300
What is snob appeal?
“Beware of a cheaper cup of coffee, it comes with a price”
Advertising Techniques- 400
What is Glittering Generalization ?
“Fit has a feeling”
Advertising Techniques 500
What is Bandwagon?
“Be somebody: Wear Abercrombie&Fitch”
Types of Psychology - 100
What is psychobiology?
This is the study of the biological processes of the brain
Types of Psychology - 200
What is humanistic?
____________psychology is characterized by an emphasis on people’s inborn desire for personal growth and their ability to continuously make choices.
Types of Psychology - 300
What is positive?
____________psychology studies how people find mental health and happiness in their everyday lives.
Types of Psychology - 400
What is gestalt?
__________ psychology is an approach that studies how the mind actively organizes stimuli into meaningful wholes.
Types of Psychology - 500
Cognitive Psychology
_______ psychology attempts to understand behavior by studying how the mind organizes and makes sense of information.