10 Ways toUse Social Mediafor Your BusinessThat You Haven’t
Heard Before
Ways toUse Social Mediafor Your BusinessThat You Haven’t
Heard Before
Use FacebookPhoto AlbumsInstead of just posting photos on Facebook,create albums. While this doesn’t work for every type of image, the advantage is every time you add a photo to a Facebook photo album, the site re-shares the entire album. This not only alerts people to your new photos but also encourages those who haven’t done so to check out the rest of the pictures.
CREATEALBUM
Use Facebook Live Videosto Promote SalesSet up your displays and do a quick
live video of you walking through your storeshowing off hot-selling products and sale items.
Include some “doorbusters” to draw people in, like a $200 product for $75. Be sure to let
people know when the sale ends, too.
L!VE
Share YourCompany’s MusicPlaylists
Sharing your favorite playlists isa great idea for a retail store, salon,
coffee house, or restaurant that has background music playing
during business hours. If employees play music while they work, have them create and share playlists.
Tell an Intriguing StoryWrite a story that piques followers’ interest. For instance, a beauty salon could share a photo of a customer “before” a major haircut, then tell the story of why she wanted to make the change.
Does your business support a charity?Post a photo of someone the charity helps, along with their story and a link to donate.
Power UpYour Twitter Images
One way to get noticed is by using animated GIFs in your tweets.
You can also stand out from the pack by adding multiple photos to a tweet. This helps tell the story of an event better than a single image can do.
GIF
Have Fun with a MascotEven a pet or inanimate object can become a mascot of sorts on your social media accounts. Work your mascot into posts—the sillier, the better—by showing it at a trade show, with a customer, accompanying you on a sales call, etc.
Host a Monthlyor Weekly Challenge
You can create a sense of community among your followers and get more people
returning to your social media pages by hosting customer challenges
relevant to your business. Encourage readers to share ideos or photos proving
they took the challenge.
CHALLENGE
You can turn key phrases from a blog post or facts from an infographic into
a tweetstorm. Help readers keep it straight by including a number so people
know which order the tweets go in.
You can tweetstorm by writing one tweet, then hitting “Reply” on the previous tweet,
deleting your handle and writing the second tweet, and so on.
Tweet Upa Storm
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CelebrateSilly HolidaysChoose some holidays relevant to your business to give your followers a laugh (and a reason to buy from your business, like National Beer Day for a brewpub). Hold a contest, promotion, or sale related to the holiday.
CAT DAYSALE
Use Social Media IRL
Put up signs or hangtags, or create a display highlighting “Popular on Pinterest” or “Trending on Instagram.” Then be sure to use social media
to encourage shoppers to come in and buy.
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