10 Tips for Creating High-Converting Landing Pages
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What is a conversion-focused landing page?
10 Tips for creating high-converting landing pages
What’s Inside...
What is a landing page?
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
A landing page is technically any page a visitor lands on post-click. Typically, it is the page landed on after clicking
an online ad.
But it should be more than that.
It should be conversion focused to increase the ROI of your online
marketing campaigns.
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What is conversion-focused landing page?
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A landing page that matches user needs to specific actions that can be
taken to fill those needs.
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Download a white paper, submit a form, make a purchase, etc.
10 Tips for Creating High-Converting Landing Pages
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
Message Match• Your landing page copy should mirror the words and
phrases used in your ad. • Make sure what the visitor clicked on is reflected very clearly
when they land on your page. This is called a ‘scent trail’ and it helps reduce bounce rate by reinforcing the visitor is in the right place.
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Relevancy
• Just because your ad & page copy match doesn’t necessarily mean your page is relevant.
• Make your page cohesive from the copy to the offer to the images.
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Valuable• Is there a clear value proposition in your offer?• Use your landing pages to sell, not inform. • Don’t be afraid to make your pitch. • Tell people why it’s in their best interest to convert.
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Above The Fold
• Make sure your most important content is above the fold. That means copy, images and calls-to-action.
• Put good stuff below the fold, but the best stuff high on the page.
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Scannable
• Don’t use long sentences, tons of bullets, lots of paragraphs - it’s hard for a visitor to read all of that!
• Make sure it’s easy to scan the page and absorb the message.
• Vary the length of your sentences, use bullets and make sure paragraphs are short.
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Visually Actionable6
• At a quick glance, it should be very clear what the key action is on the page. What does the page want the visitor to do? Pick up the phone? Fill out a form? Click a button?
• Make sure your page is very obvious and very actionable. It should visually compel the visitor towards the desired action.
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Distraction Minimized• Edit, edit, edit. Get rid of unnecessary copy, graphics and
especially links. • Every element of your page should be increasing your odds
of conversion. No exceptions. • Get rid of the unrelated calls-to-action, superfluous graphics
and everything else questionable.
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Easy To Convert8
• Make sure your conversion is clear and easy to act upon, whether it is picking up the phone, making a purchase, or filling out a form.• Make your phone number
easy to see• Make add to cart simple• Only ask for the information
you really need• Eliminate hurdles to
conversion.
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Feels Good• Take a gander at your page. Ask others to look at it too.
Does it make the visitor feel good? How good is your page compared to your competitors?
• Don’t neglect the ‘feel good’ factor - even landing page visitors want great experiences!
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Tested & Optimized8
• Landing pages are the perfect place to test - copy, images, offers, layouts, forms.
• You name it, you can test it. • Without testing you are leaving conversions on the table by
playing the guessing game.
And that is how you start creating really high-converting landing pages!
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
We help brands create effective landing pages.
90% of our customers report positive ROI.
Find out more:http://www.ioninteractive.com
© i-on interactive, inc. All rights reserved • www.ioninteractive.com
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