10 Easy Steps to STELLAR
Merchandising
By Tribal Textiles | www.tribaltextiles.co.zm
Want to hear the great news?
Everybody is capable of stellar
merchandising!
Just follow our 10 easy steps to give your store the
WOW factor
# 1
Stay neutral
Paint walls and shelves in neutral
colours so that your products don’t
fight with your décor.
Neutral
shelves
Neutral walls
The textiles are the stars
# 2
GREAT LIGHTING
Keep your space bright and
welcoming with great lighting.
Use spotlights to showcase
products.
Spotlights to
showcase
products
Mood lighting for great ambience
A bright, inviting space because nobody likes a dingy shop
# 3
Know your hot spots
Hot spots are always at eye level:
display your top selling products at this
height.
This is a
hot spotThis is a hot spot
This lowest
shelf? Not
so much
This top shelf? Not so much
Treat your hot spots with extra care
# 4
Display bestsellers in hot spotsThink of your space as real estate:
prime real estate must make the
biggest return.
Hot spots are prime real estate so
display bestselling items here.
Top sellers in
hot spot
Top sellers in hot spot
Make your bestsellers easy for clients to find
# 5
Inspire your clients
Show clients how your products will
enrich their lives
by being either useful or beautiful!
Show clients how products will look in their homes
Got space for a
bed? Put one in
there!
Hang art pieces for inspiration
Bench
Coffee table
Stunning,
comfy cushions
Fruit bowl
Create a lifestyle story that clients can relate to
Whimsical painted branch thingies
# 6
Keep it fresh
Change displays often to keep your
clients, your staff, and yourself,
interested!
Changing displays will also help keep
things clean and products in good
condition.
Get involved: change displays at least every 2 weeks
# 7
Stuff it
Make sure products like bags and
cushion covers are stuffed so clients
can see exactly how they look.
Lots of stuffed
bags
Flat bags = flat sales
Always have stuffed
examples on display
Be ready to help clients de-stuff cushion covers!
# 8
Cross merchandising
Display similarly themed items
together to add interest.
Cross merchandise with similar themed items
Bags
Carvings
Cushion covers
Tablecloth
# 9
Play with levels
Add interest by using different heights
in displays.
Use the power of 3 – Tall, Taller, Tallest
(thanks to Rick Segel for this tip!
www.ricksegel.com).
The magical power of 3
Tall
Taller
Smaller
Tall, taller, tallest
# 10
Get creative
Got a great merchandising idea? Try it
out!
Fun, kids
friendly room!T shirt ladder!
Tee-pee!
Bonus # 11 !
Have fun
If you’re passionate and enthusiastic
about your merchandising, chances
are you clients will love it too!
Stellar merchandisers!
ChristineChipago
Thank you for reading! We hope our tips help you
onwards to stellar merchandising.
For more information and details of how to become a
stockist of Tribal Textiles, please visit our website
www.tribaltextiles.co.zm or email us at
