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Page 1: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Why prototype?

“…the value of prototypes resides less in the models themselves than in the interactions they invite.”

Michael Schrage – Serious Play

Page 2: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Why prototype?

“…innovative prototypes generate innovative teams. The prototype plays a more influential role in creating a team than teams do in creating prototypes.”

Michael Schrage – Serious Play

Page 3: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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What to Prototype?

“…Prototypes provide the means for examining design problems and evaluating solutions. Selecting the focus of a prototype is the art of identifying the most important open design questions.”

Houde and Hill – What do Prototypes Prototype?

Page 4: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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What is the Prototype?

“…Prototypes are not self-explanatory…Clarifying what aspects of a prototype correspond to the eventual artifact─and what don’t─is a key part of successful prototyping.”

Houde and Hill – What do Prototypes Prototype?

Page 5: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Prototyping questions: framingWho will you show your prototype to? - homogeneity, scale (number of users) - conflicting interests, special needs - access & availability / time / commitment

What do you expect to learn from them? - background: their knowledge, problems, dreams & wishes - preferences: alternatives, features - overall experience: likes and dislikes, mood, attitude

What role do you want them to play in the design?

- teach you about the use context - learn from you about possibilities - collaborate in developing design ideas / solutions

Page 6: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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• Sketches• Diagrams & Frameworks• Hand Made Constructions• Machined Constructions• Virtual Models• Graphics• Packaging• Spaces• Role Play, Experiences• Video

What can be a Prototype?

Page 7: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Page 8: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Prototyping in 3 stages of design

LOW RESOLUTION

project time

EVOLVE VALIDATE

# of ideas

IDEO 09/28/05

prototype driven specs HIGH RESOLUTIONspec driven prototypes

INSPIRE

Rough

Right

Rapid

Page 9: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Prototyping Behaviors

Embrace Failure

Build it Yourself

Leverage yourDesign Community

Prototype to specify

Low resolution model

INSPIRE EVOLVE VALIDATE

Expect Changes

Build it with an Expert

Leverage our Experts

Prototype is partiallyspecified

Targeted model

Manage Changes

Have an Expert build it

Leverage our VendorNetwork

Prototype is specified

Integrated model

1 2 3In this course we are basically doing phase I prototypes (Inspire), with hopefully a slight foray into phase II (Evolve)

Page 10: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Prototypes

• Look like…

• Work like…

• Experience like …..

Page 11: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Prototyping types (Houde and Hill)

role

implementation look & feel

Page 12: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Page 13: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Page 14: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Page 15: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Page 16: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Page 17: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Page 18: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Practical Suggestions (Houde and Hill)

• Define “prototype” broadly

• Build multiple prototypes

• Know your audience

• Know your prototype; prepare your audience

Page 19: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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The Key Principle:

Know where you are, and act appropriately

Page 20: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Focus on levels of user experiencework organization - new way to distribute and coordinate work - drawings of structure, scenarios of interaction of taskswork task - explore a new task and how its context changes- tools (placeholders) + scenarios & role plays of the

processprocedure - demonstrate process in normal + extreme work

situations. - storyboards, scenarios & role playstool - illustrate working artifact + user experienced in use- paper, card board, slides, models ... beta versions

Page 21: 1 Why prototype? “…the value of prototypes resides less in the models themselves than in the interactions they invite.” Michael Schrage – Serious Play.

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Questions for your discussion

• What kind of prototype should we develop?

• Who will we show it to in what setting?

• What do we expect to learn?

• How will we evaluate that learning?


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