1
The ALPSP Learned Journals Collection
and the place of scholarly publishers in the 'information jigsaw'.
Nick EvansALPSP Member Services Manager
2
What they say . . . “There can be no doubt about how valuable such a development
could be for a journals market increasingly dominated by large – and consolidating – players.” Nick Dempsey, EPS
“. . . A real advantage for the smaller publishers.” Judy Luther, Informed Strategies
“Kudos to ALPSP for this achievement.” Ann Okerson, Yale University Library
“A very welcome development for both publishers and libraries.” UK Serials Group
3
What I’d like to cover . . .
ALPSP – who we are, what we do The Virtual Scholar – the changing way scholars
communicate A question of trust The ALPSP Learned Journal Collection
Questions and answers
4
ALPSP
The international trade association for not-for-profit publishers and those who work with them.
300 + organisations in membership Increasingly international – 60 + non-UK members Large and small (e.g. Institute of Physics, Monash
University ePress) Associates: ‘commercial’ members and suppliers ALPSP members publish over 7,000 journals
= over 30% of the world total
5
There is strength in numbers
6
What we do
Representation of the not-for-profit sector Support of new initiatives and research Information and professional development
7
Why is the way scholars are working changing?
From control to no-control, from mediated . . . From bibliographic systems to full-text, visual
interactive ones From niche to universal systems From a few searchers to everybody From little choice to huge choice From little change to constant change From end-user to information consumer
8
What do we know about the “virtual scholar”?
Deep log analysis techniques – CIBER* - recent research for Blackwell, Emerald and NHS in the UK
* David Nicholas and Paul Huntington of CIBER (Centre for Information Behaviour and Evaluation of Research) at University College, London
9
Information seeking characteristics
Shallow searching, suggesting a checking, comparing sort of behaviour that is a result of easy access, a shortage of time (and patience?) and enormous digital choice.
= Flicking
10
A digital consumer trait – scholarly journal users (CIBER, University College, London)
Type of user/session
Number of items viewed
Emerald Insight (Jan-Dec 2002)
Blackwell Synergy
(Feb 2004)
Bouncer/Checker 1 to 3 70 67
Moderately engaged
4 to 10 20 26
Engaged 11 to 20 6 5
Seriously engaged
Over 21 4 2
Total 100 100
11
Promiscuous, which means enormous volatility and unprededictability – all types of user
Professional
Under Graduate
Post Graduate
Researcher
Prof/teacher
100
90
80
70
60
50
40
30
20
10
0
Used Profile
Used
Didn't use
2516222013
75
84
7880
87
12
I’m small and confused. Who shall I trust in a rapidly changing world?
13
Does trust effect the library too?
The Library Value Proposition being questioned Strain on available budgets Organisation and categorisation – what am I
for, in the age of the desk-top virtual scholar? Content comparatively hidden Brand increasingly hidden
14
The Future? Need for TRUST means publishers will need to build
more value and authority into content, as well as ease of use.
Which means greater granularity of content and more “value-added”
With more varied business models Technology changing worldwide will mean even more
content (India/China) available even faster – exponential leaps in raw data transfer
Which means more need for TRUSTED intermediaries – INCLUDING YOU, THE LIBRARIAN.
15
So what? Naturally you Librarians arrange access to the largest,
most important resources first – the big publishers You arrange access to everything else through a gateway Often anything that is too difficult or time consuming to
arrange access to, and is not available via any content collection, is organised later or never
So the small scholarly publisher loses out, although their content definition fits the “trusted brand” model
Which is why the ALPSP Learned Journal Collection
16
How did the ALJC come about?
Small publishers having a problem selling to consortia – squeezed out by ‘Big Deals’
Libraries wanted to support high quality, good value journals from small publishers
Consultation with members, libraries and those offering packages
Tender process – Swets selected
17
The challenges – and how we solved them
A single pricing model A single revenue-sharing model A single licence A single publisher agreement Online hosting Timing Oversight
18
The ALJC Collection
44 ALPSP member publishers 433 journals 3 sub-collections
• Medicine and Life Science
• Science & Technology
• Humanities & Social Science
19
Benefits for libraries
Simplifies negotiation process Value for money Price guaranteed for 3 years Allows libraries to retain titles that would
otherwise be cancelled because of budget restrictions
Trusted content
20
The bottom line
A new partnership Fills a gap in the library market Meets the need of small and medium
sized scholarly publishers Provides fair deals for the consorti
market
21
ALPSP Learned Journal Collection and ANKOS
Your local ANKOS contact is Ms Mine Tarlan
The SWETS office in Ankara is at your service:
Swets Information ServicesKenedy CaddesiNO 13/8Kavaklidere 06550 AnkaraT +90 312 418 6323 T +90 312 418 6324F +90 312 418 6325E [email protected]
22
Thank you