2
#cooper @cooper @TeresaBrazen
3
#cooper @cooper @TeresaBrazen
What if there was as much intentionality around culture as design?
Culture is a key driver of innovation & creativity
"What we can do is construct an environment that nurtures trusting and respectful relationships and unleashes everyone’s creativity.”
Ed Catmull, PresidentWalt Disney Animation Studios & Pixar Animation Studios
Designing an intentionalenvironment
Look within.
“Your ability to learn faster than your competition is your only sustainable competitive edge.”
Dr. Morgan GerardVP Chief Resident Anthropologist, Idea Couture
Competing Values Framework McKinsey’s Org Health Index Building Blocks of Design Studio Culture
Cameron GrayVice President, Engineering, Mindflash
Lynne WalderaFounder & CEO, InMomentum
Sarah NelsonPrinciple & Founder, Tapir & Tine
Today:Culture assessment + design a new practice.
“How did you become you?”Lynne Waldera
Founder and CEO, InMomentum
“Have an ideal dynamic in mind.”Cameron Gray
Vice President, Engineering, Mindflash
Cooper U values
1 Be people, first.
2 Make time for play.
3 Create work spaces that nurture.
4 Actively celebrate success.
5 Get curious about critique.
DESIGN COLLABORATION AND COMMUNICATION · ©2012 · 143
DESIGN COLLABORATION AND COMMUNICATION · ©2012 · 144
Activity1. List companies & environments you are inspired by. Think outside of your industry.
2. List specific attributes or practices.
“Culture is generated from ongoing contributions and discoveries from both studio owners and employees.”
David SherwinSuccess by Design
“Every time you add a person to the group, the dynamic changes.”
Sarah NelsonPrinciple & Founder, Tapir & Tine
“Social interactions are places where you can introduce and sustain change.”
Lynne WalderaFounder and CEO, InMomentum
Source: Debaird, Flickr
Source: Odonata98, Flickr
ActivityReflection: List three rituals or practices that your company or team is doing TODAY that embody the group’s values.
“Level the playing field.”Cameron Gray
Vice President, Engineering, Mindflash
Now YOU!
ActivityBrainstorm a new practice.
ActivityBrainstorm a new practice...that would get you fired.
ActivityNow, how do you bring that idea down to earth?
Environments happen.Make them intentional.
Thanks!Teresa [email protected]
@TeresaBrazenwww.TeresaBrazen.com