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General Sales Meeting Presentation for
Mark-it Self-Stick, Dry-Erase Products
Sales Representative Version
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Traditional Dry-Erase Products
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Traditional Dry-Erase Products • Dry-erase surface products are traditionally
identified with large hardware style boards in permanent applications.
• Dry-erase “boards” tend to be costly, lack portability and are not viewed as a consumable product.
• Lack versatility and are recommended for use with permanent or wet-erase markers and pens.
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New Dry-Erase Products from Troy School & Office Products
• Troy has the ability to put a high quality, low cost dry-erase surface coatings on paper, opaque & clear films.
• These developments have lead to a variety of new ways we will look at dry-erase imaging methods in the future.
• These developments represent a new category of “consumable” dry-erase products that are convenient, economical and easy to use.
• Products are inexpensive, extremely portable, reusable, disposable and have broad market segment appeal.
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Present Dry-Erase Market Growth
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Present Dry-Erase Market – All Products• Estimated 2004 US sales of dry-erase related products is
between $177 to $ 200MM.
• Markers, erasers, cleaners and accessories will make up over 60% of the sales.
• Currently there are very few “consumable” and “disposable” dry-erase surface imaging products on the market.
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Present and Future Dry-Erase Markets• 2004/2005 projected annual growth of dry-erase related
products is 22+ %. • Markers, erasers, cleaners and accessories will continue
to grow at a faster rate than durable board products. • In the future new “consumable” and “semi-permanent” dry-erase surface imaging products will capture large
market shares in several product categories. • Mark-it products will be introduced into a growing and
well established market category.
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Mark-it Product Design Features
“Turns a smooth surface into a
dry erase board”
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Product Design Features• All Mark-it Self-Stick, Dry-Erase paper and film
products can be used with any dry-erase or wet-erase markers/pens, permanent markers, cleaning agents or erasers.
• Both paper and film surfaces deliver exceptional dry-erase performance, regardless of the imaging method.
• Sanford Expo, Sharpie, BIC and other markers, as well as Crayola water-based children’s markers work great on all Mark-it products.
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Product Design Features• All Mark-it products have a pressure sensitive,
self-stick adhesive backing that adheres to most clean, dry surfaces.
• Release film backing is clearly identified in blue for ease in identifying, removal and application to surface. It also communicates superior product quality.
• All products can be applied, removed or repositioned at any time.
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Product Design Features - Paper Products
• Mark-it Self-Stick, Dry-Erase Paper products are identified with the RED logo and are more suited for temporary, portable or limited repeated use.
• Paper Products are available in various sheet sizes, rolls and specialty converted items.
• Price points for the paper are designed for sales to a variety of end user customers, price points and customers.
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Product Design Features – White Film Products
• Mark-it White Dry-Erase Film products are identified with the Blue logo and are designed for permanent or semi-permanent applications.
• White Dry-Erase Film is far more durable than the paper products and are designed as a substitute or replacement for more expensive whiteboards.
• White Film is also ideal for resurfacing of existing worn out dry-erase “whiteboards” and for retrofitting of existing obsolete chalkboards.
• White Film products are designed as a substitute product for more expensive dry-erase hardware.
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Mark-it Self-Stick, Dry-Erase Easel Pads
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Self-Stick, Dry-Erase Paper Easel Pads General Product Information
• Mark-it Self-Stick, Dry-erase Easel Pads work great with standard easel stands, three post easel stands and three post chalkboard hanging strips.
• They offer the customer the combined convenience of a trad-itional paper easel pad with that of a reusable dry-erase, self-stick surface.
• Mark-it easel pads turn any easel, wall, door, table top or smooth surface into a dry-erase board.
• Sheets can be applied, removed and reapplied much like a 3M Post-it easel pad paper sheet and other adhesive backed easel pad sheets.
• Pads are designed to take advantage of the millions of existing users of dry-erase and permanent markers that currently use easel pads or dry-erase boards.
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Mark-it Self-Stick, Dry-Erase Paper Easel PadFeatures & Benefits
• Available in 25” x 30” size and 20” x 24” (New item 102) tabletop models with ten sheets per pad. Adhesive strips stay put on most surfaces without the use of additional tape, pins or adhesives. Regular Post-it easel sheets and other plain easel paper products just don’t compare.
• Mark-it products will not bleed and can be used with dry-erase, wet-erase or permanent markers.
• Dry-Erase Paper is environmentally friendly. Sheets can be used over and over, versus paper which is discarded after each use. Paper and High quality Dry-Erase surface will last for months delivering a unique and economical alternative to traditional paper easel pads.
• Mark-it Easel Pads save money and the environment by lowering the overall cost to the end user by as much as 80% and by eliminating the need for repeated paper disposable.
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Mark-it Self-Stick,
Dry-Erase
Sheet and Roll Products
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Self-Stick, Dry-Erase Sheet & Roll Products • Mark-it Paper Sheets and Rolls are less expensive than the film product
versions and offer the end-user a variety of products with a bit more more versatility.
• Designed to serve the temporary, portable and disposable application needs of the end user.
• Paper Products offer the customer convenience with all the same features of a traditional dry-erase surface.
• Mark-it Film Sheets and Rolls are slightly more expensive than the paper products. They are designed to serve the permanent or semi-permanent requirements of the dry-erase end user.
• White Film Products will last for years delivering a superior dry-erase surface for the money.
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Sheet & Roll Products Features, Benefits & Advantages
• Sheet & roll products can be combined to create one large dry-erase surface.
• All products are easy to apply, remove and reposition. • Both Paper and Film represent a huge value for the end
user saving as much as 90% over traditional whiteboards. • Mark-it products offer the customer convenience with all
the same features of a traditional dry-erase surface in an expensive, portable, reusable & disposable product.
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Product Samples & Collateral Materials
• Product Sample Packet -Item 103S –Contains one 8 ½ x 11 full adhesive paper sheet, one 8 ½ x 11 full adhesive white film sheet (3.8 mil) and one Item 404P promotion flyer.
• Specific product sample of any single product item. • Sales Promotional Item 403P – 8 ½ x 11 Main Product Flyer
for general use.• Sales Promotion Item 404P – 3 ½ x 8 ½ Small Product Flyer
for dealers, trade shows, open houses and direct mail programs. It can also be used for point of purchase applications.
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Point of Purchase Display Units
• Point of purchase units are available in various sizes in both floor models and counter top versions.
• Minimum order quantities are required. • All units are self shippers and are designed to be
filled with Troy’s standard product pack-out quantities of 12 units per carton. Contact Troy School & Office Products or visit www.troydryerase.com for details
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Web Page www.troydryerase.com
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Web Page www.troydryerase.com • Customer and Distributor sales inquiries are channeled
through Troy and linked to distributors United Stationers, Action EMCO, WB Mason, Staples (Feb. 2005) and others.
• Use the site for product awareness for MARK-it Self-Stick, Dry-Erase Products to the end-user customer, distributor sales people and/or other distributor customers.
• Sales support, sales tools, samples, and promotion materials also available through secured website entry.
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Mark-it Profit Margins & Growth • Mark-it products are being introduced into several growing
and well established market categories including wholesale distributors, mass merchandised, retail, hobby & craft, drug and grocery channels.
• Products high quality features, low cost, portability and ease in use will support wide customer appeal and repeat purchases.
• Mark-it products are designed to deliver gross margins of 52+% on direct sales into the well established and relatively mature dry-erase markets.
• Unlike other products Mark-it dry-erase products are consumable items designed to support continued strong growth and repeat sales.
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Target Customers and Associated
Product Information
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Mark-it Products Target Customers
• Designed for sales to office, school, home, hobby and various other end user outlets.
• Big box office products retailers, contract stationers, mass merchandise outlets, grocery, drug etc..
• School & Office supply outlets and distributors.• Any distributor of end user products associated
with dry-erase, wet-erase or permanent markers.
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Competitive Product Information
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Wholesale & Contract Catalog Support
Mark-it products are currently available through:
• United Stationers
• Action Emco
• WB Mason
• Staples (Early 2005)
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Wholesale & Contract
Catalog Support
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1-888-853-7279
Contacting Troy School & Office Products
www.troydryerase.com
Troy School & Office Products421 S. Union St., Troy, Oh 45373
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