Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.
Transforming the Server Industry
Project Moonshot
Adrian Mebold Pascal KistlerCountry Manager Technology Consultant
Industry Standard Servers Enterprise Server Solutions
2 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.
A new style of IT is emerging
Cloud
Mobility Big Data
Social
Comprehensive solutions
Hardware Software Services
3 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.
Accelerating Innovation & Change
The InternetClient/ServerMobility, Social Media,
Big Data & Cloud
Database
ERP
CRM
SCM
HCM
HCM
PLM
MRM
Amazon Web Services
OpSource
IBM
GoGrid
Rackspace
Joyent
Hosting.comTata Communications
Datapipe
PPM
Alterian
Hyland
LimeLight NetDocuments
NetReach
OpenText
PaperHost
Xerox
HP
MicrosoftSLI Systems
EMC
IntraLinks
Jive Software
Qvidian
Sage
salesforce.com
SugarCRM
Volusion
Xactly
Zoho
Adobe
Avid
Corel
Microsoft
Paint.NET
Serif
Yahoo
CyberShift
Saba
Softscape
Sonar6
Ariba
Yahoo!
Quadrem
Elemica
Kinaxis
CCC
DCC
SCM
Cost Management
Order Entry
Product
Configurator
Bills of MaterialEngineering
Claim Processing
Inventory
Manufacturing Projects
Quality Control
Business
Education
Entertainment
Games
Lifestyle
Music
Navigation
News
Photo & Video
Productivity
Reference
Social Networking
Sport
Travel
Utilities
every 60 seconds
400,710 ads
requests
1,500 pings
sent on PingMe
34,597 people
are using Zinio
208,333 minutes
Angry Birds played
23,148 apps
downloaded
Unisys
Burroughs
Hitachi
NEC Bull
Fijitsu
ADP VirtualEdge
Cornerstone onDemand
CyberShift
Workbrain
KenexaSaba
Softscape
Sonar6
SuccessFactors
Taleo
Workday
Workscape
Exact Online
FinancialForce.com
IntacctNetSuite
SAP
NetSuite
Plex Systems
Cash Management
Accounts
Receivable
Fixed AssetsCosting
Billing
Time and Expense
Activity
Management
Payroll
Training
Time &
Attendance
RosteringSales tracking &
Marketing
CommissionsService
Data Warehousing
98,000
tweetsFinance
box.net
TripIt
Zynga
Zynga
Baidu
TwitterYammer
Atlassian
Atlassian
MobilieIronSmugMug
SmugMug
Atlassian
Amazon
AmazoniHandy
PingMe
PingMe
Associatedcontent
Flickr
Snapfish
YouTube
Answers.com
Tumblr.
Urban
Scribd.
Pandora
MobileFrame.com
Mixi
CYworld
Qzone
Renren
Yandex
Yandex
Heroku
RightScale
New Relic
AppFog
Bromium
Splunk
CloudSigma
cloudability
kaggle
nebula
Parse
ScaleXtreme
SolidFire
Zillabyte
dotCloud
BeyondCore
Mozy
Viber
Fring Toggl
MailChimp
Quickbooks
Hootsuite
Foursquare
buzzd
Dragon DictioneBay
SuperCam
UPS Mobile
Fed Ex Mobile
Scanner Pro
DocuSign
HP ePrint
iSchedule
Khan Academy
BrainPOP
myHomework
Cookie Doodle
Ah! Fasion Girl
Mainframe
?
4 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.
Forever changing how consumers and businesses interact, enabling new opportunities
A New Era of Accelerated Innovation
Today
30
Billion
By 2020
40
Trillion GB
for 8
Billion
10
Million
DATA
Devices
Mobile
Apps
new style of IT is required
Mobility, Social Media, Big Data & Cloud
Growing Internet of Things (IoT)
5 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.
IoT Solutions drive new Architecture RequirementsOpportunity for competitive advantage serving more customers with unique offerings
SpeedScale Specialized
Millions of apps and
billions of devices and users
Adapt at the speed of business
to gain competitive advantage
Tailored & optimized for the
specific needs of each workload
Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.6
Project MoonshotDelivering the future of extreme
low-energy servers
Project OdysseyRedefining the future of
mission-critical computing
Project VoyagerAutomate every aspect of the
IT and server lifecycle
Transforming the Server Industry
HP Restricted. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 7
HP ProLiant Family Portfolio
ProLiant MicroServer MLSmall/Branch Office
DLData Center
BLShared Infrastructure
SLExtreme Scale-Out
Affordable and quiet
first server in a small
footprint for micro and
small businesses
Flexible, expandable tower
and rack/tower options for
growing businesses and
emerging markets
Density-optimized solution
for flexibility and
manageability
Industry-standard servers
featuring all-in-one storage,
server & interconnect
infrastructure
Extreme scale-out, high
performance computing,
solutions for power and
space-constrained data
centers
900
500 600 Moonshot
300e and 300p 300e and 300p 400 4500
100 6500
I
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ProLiant Options and Infrastructure
HP Insight Management & Third Party Software
Blade Infrastructure
HP Restricted. Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 8
Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.9
WW Announcement 8. April 2013
Introducing HP Moonshot System
Designed for the data center,
built for the planet
The worlds first software defined server
accelerating innovation while delivering
breakthrough efficiency and scale
10 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.
HP Moonshot SystemThe worlds first software defined server
Server Development
Platform
HP Moonshot System
Federated System Architecture
HP Pathfinder Program HP Discovery Lab
Leading Technology PartnersFocused Workloads &
Solution Ecosystem
Customer Validation LabOpen for Business
in Houston and Grenoble
Redstone 2012 Gemini 2013
The first production
Moonshot SystemHP Moonshot System HP ProLiant Moonshot Cartridge HP Moonshot 1500 System HP ProLiant Moonshot Cartridge
HP Moonshot-45G Switch Module Kit
HP Moonshot-6SFP Uplink Module Kit
Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.11
HP Moonshot SystemThe worlds first software defined server
77%Less cost
80%Less space
97%Less complexity
89%Less energy
Moonshot 1500 Chassis
Supports shared components including power,
cooling, and management and fabric
Software defined servers
45 individually serviceable hot-plug cartridges
Innovation Pace3x Faster
Scaling10 : 1
Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.12
HP Moonshot 1500 Chassis front viewThe essential foundation for the new style of IT
45 hot-plug cartridges
Compute, Storage, or Combination
x86 , ARM, or Accelerator
Single-server = 45 servers per chassis
Quad-server =180 servers per chassis
Dual low-latency switches
HP Moonshot-45G Switch
Module (45 x1Gb downlinks)
Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.13
HP Moonshot 1500 Chassis rear viewThe essential foundation for the new style of IT
Rear View
HP Common-Slot Power Supplies
5 serviceable, redundant,
hot-plug fan modules
Dual Network Uplinks HP Moonshot-6SFP Uplink
Module (6 x10Gb Stackable
Uplinks)
HP Moonshot 1500 Chassis
Management module
Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.14
Web Workhorse More Cores, More Memory
HP ProLiant m300 Server Cartridge
WORKLOAD Web/App Server, Big Data Analytics, Virtual Hosting
CPU (1) 20W soldered down Intel Atom Avoton / 8 core / 2.4GHz
MEMORY (4) DIMMS Total Total of 32G each 8GB, 1600MHz, DDR3 UDIMM SO-DIMM ECC
NETWORK Integrated NIC: dual port 1GbE per CPU
Supported Switch(s): 45 port 1Gb Downlinks, 6 10GbE SFP+ uplinks
STORAGE (1) Small form factor HDD - 3 options. (500GB, 1TB, or SSD), (1) local SSD option
BOOT 1) Direct From Drive 2) Network 3) Local SSD
SYSTEM CONFIGS 45 Scott 1 Cartridges
POWER Cartridge:
Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.15
1.15 1.25
2.632.98 3.14 3.20
3.444.44 4.55 4.63
5.08 5.56
8.93
12.16
0.01
0.10
1.00
10.00
R
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l
a
t
i
v
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p
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m
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c
e
(
h
i
g
h
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t
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)
SL230s 2P E5-2630L 2GHz
HP Borman1 (Centerton2GHz) Avaton 8-core 2.4GHz
2H13 HP Projections: A big leap in performance
Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.16
Solution Cartridge for Cloud Gaming
HP ProLiant m700 Server Cartridge
WORKLOAD Hosted Desktop Infra, Media Transcoding, Rendering
CPU (4) 15W AMD Kyoto / 4 core / 1.5GHz w/ Integrated GPU, SATA + SD
MEMORY 8GB 1600MHz ECC DDR3 per CPU/GPU
(4) SO-DIMMS Total
NETWORK Onboard NIC: 1 dual port 1GbE NIC per CPU
Supported Switch(s): 180 1GbE Downlinks, (4) 40G QSFP Uplinks
MEZZANINES 32GB local SSD ~or~ External SATA option for integration
with storage cartridge
BOOT 1) Storage Cartridge in system 2) Network or 3) Local via uSD Mezz
SYSTEM CONFIGS 30 Glenn-4 + 15 BSFF
POWER Cartridge: 90W Peak,
Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.17
Growing library of application-
optimized servers
Multiple partners, workload focused
Enables rapid development of servers
High density
dynamic web
Dynamic
web
Modular
disk sharing
Web
accelerator
Telco
Desktop Inf
Web front end
Dedicated
hosting
Memory
caching
HP Confidential CDA Required
Simplified delivery of optimized solutions with software defined servers
Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Moonshot System Architecture
Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.19
Management Fabric
Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.20
Network fabric
Switch B
Switch A
Cartridges 1-45
Uplink module B
Uplink Module A
Support for single server cartridgesWolff 1 - 45 ports @ 1Gb
Wolff 1X 45 ports @ 10Gb
Support for quad server cartridgesWolff 2 - 180 ports @ 1Gb
Wolff 2X 180 ports @ 10Gb
Switch B
Switch A
Cartridges 1-45
Uplink module B
Uplink Module A
Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.21
Storage fabric
Compute +
StorageStorageCompute
2. In various configurations
Host Provider w/ RAID
Hadoop
Web front end
Web front end
Host Provider
1. Three cartridge types
3. Creates multiple core to spindle ratios
for different solutions
Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.22
Moonshot Storage Path
SAS/SATA lanes from nodes to disks
Independent cross-routing for drive
mirroring across fault zones
Drives shared by nodes to reduce cost
Future support for single nodes
expanding to multiple drives
Standard configurations throughout
chassis
Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.23
Linux cluster tool available now on Moonshot (runs on cartridge or external head node)
Management: HP Insight Cluster Management Utility
Available NOW!
Provision
Monitor
Control
Fast discovery and cloning, Tree
Propagation, Scalable
At-a-glance and zoom in views, Light-weight
and customizable
GUI and CLI options, easily find incorrect
settings
Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
HP Moonshot System in Production @ hp.com
Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.25
Why we chose hp.com
1The Keynote Business 40 Internet Performance Index (KB40) measures the average download time for
the home pages of 40 important US-based business Web sites
300M+ hits/day
Ranked in the KB40
hp.com covers approx. 100 apps, 2 of
which are
Browsing: www.hp.com (gateway to
HPs web presence)
Downloads: ftp.hp.com (driver
updates automatically via HPSA, or
manually)
Robust setup with fine-grain load
distribution and traffic management
Ideal content, traffic, and
infrastructure mix to introduce
Moonshot with minimal effort
Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.26
Before
Moonshot in Production at hp.com
Customer
ITM
Existing
Six rx8640 (16 core / 256GB Mem)
HP-UX 11.31, Apache & VSFTP
Up to 3.3 kW each
New Moonshot Farm
6 Moonshot servers
(Intel Atom Centerton / 2 core / 8 GB Mem)
RHEL 6, HAProxy & Varnish
Up to 19W each
www.hp.comIP
Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.27
Caching Reverse Proxy
Moonshot in Production at hp.com
Customer
ITM
Existing
Six rx8640 (16 core / 256GB Mem)
HP-UX 11.31, Apache & VSFTP
Up to 3.3 kW each
New Moonshot Farm
6 Moonshot servers
(Intel Atom Centerton / 2 core / 8 GB Mem)
RHEL 6, HAProxy & Varnish
Up to 19W each
www.hp.comIP
Web Browsing via HTTP
Load Level 0% each existing server
Load Level 2.5% each Moonshot server
File fetching for non-cached
or non-cacheable objects
Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.28
Handling millions of web hits per day
Start small - Moonshot in Production at hp.com
113watts
80%less space
12Mhits per day
12%of hp.com browsing
Proxy/cache
Web
Database
29 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.
HP Moonshot System extends HP Server Portfolio
Mainstream IT, SMB,
and managed service
providers
Advanced, scientific, and
technical computing
HP ProLiant Server HP Moonshot System
#1 #1 #1 #1
Dedicated hosting
Simple content delivery
Big-data oriented
simple search
MapReduce applications
30 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.
History of HP innovations with proven leadership Defining new markets and business opportunities
x86
Bladex86
Rack 1stx86SystemPro ProLiant BladeSystem
Proven HP engineering
Leading partnerships
Moonshot
Software
Defined
Server
Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.
More Information
www.hp.com/go/moonshot www.hp.com/go/moonshot/videos
32 Copyright 2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. HP Restricted.
Thank you
Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice.