2014.04.15
ADWAYS KOREA / Wang Hoseok , Director
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
CPIPre -Reservation
SNS
Non-incentive
CPI
AD Network
3
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
CPIPre -Reservation
SNS
Non-incentive
CPI
AD Network
4
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
PC 커뮤니티사전예약전문어플리케이션
※ 예약TOP10 출시 : 2014.01.16
6
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
Install TrendsRegistration Trends
1月 2月 3月 4月 1月 2月 3月 4月
[Source : Ytop10 2014.04.14]
7
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
Num of Games Trends
[Source : Ytop10 2014.04.14]
8
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
캐주얼
7%
액션
15%
RPG57%
스포츠
3%
TCG7%
퍼즐
5%
시뮬레이션
1%
아케이드
5%
캐주얼,
2,812
액션,
4,480
RPG,4,542
스포츠,
3,102
TCG, 3,371
퍼즐,
2,307
시뮬레이션,
2,232
아케이드,
4,208
Avg. Reservation By GenreReservation By Genre
[Source : Ytop10 2014.04.14]
9
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
2.8 Weeks
56.2%
Average Conversion RateAverage Period
4,781
Average Reservation
[Source : Ytop10 2014.04.14]
10
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 12
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 13
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 14
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 15
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 16
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
Sales
Install
CVR
CTR
Period
17
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing 18
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
0.8%
노출소재
0.7%
0.9%
1.2%
1.0%
0.8%
1.1%
1.5%
ADNETWORK
CTR사전등록이벤트로유입
19
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
Point AppA
Point AppB
Point AppC
SNS
ADNetwork
OrganicUser
ReservationUser
Powered By
21
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
Point AppA
Point AppB
Point AppC
SNSAD
NetworkOrganic
User
Reservation
User
Powered By
22
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
0%
50%
100%
150%
200%
250%
1 Day 7 Days 14 Days 30 Days 45Days 60 Days
RPG
Casual
Powered By
23
Copyright Adways Korea Inc. All rights reserved. Data Mobile Game Marketing
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Day 13 Day 14
Organic
Day 1 Day 2 Day 3 Day 4 Day 5 Day 6 Day 7 Day 8 Day 9 Day 10 Day 11 Day 12 Day 13 Day 14
Powered By
24
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