Do or die - web style

By Itzik Goldenberg

Figures and some facts

Misconception of startups - Common Mistakes

• Build a web site with friends – no need to put money in to it• Who needs SEO – we are focusing on smartphone only• No need for content - buy articles at TechCrunch• Our mailing list is too small, will take care of that later• Pay no Attention to the web site - it works fine• Investors - don’t use desktop to find start ups to invests

Web site-keep it simple !• Minimalistic approach when it comes to creating the home page.• Navigate through the project/service easily as well as

instantly get all the necessary information.• Copy must have a clear massage, call for action.• Don't change the original design , Responsive design. • Content is the king, let the users find it.

Do’s

• Links - inbound and outbound can affect your website’s search result, use Search box & bread crumbs!

• Google friendly - SEO by the king’s order.

• Update site content – on site first.

• Social media - post content & link to and from web site.

• Allow Comments/Reviews - Google love it.

• Web site - build in open source & responsive.

• Content - the longer the better, between 300 to 2000 words, no BS

• Get Professional help & monitor the work. SEO is an on going effort and constantly changing.

Don'ts• Keywords – use Google tools, don’t use competitors’ names.• Header tags - always use H1 H2 max.

• Buying links / index on your site – beware, the Penalty is coming.

• PPC campaign - not to landing page, maximize Your traffic.

• Don’t plaster your link all over blog comments, etc. That’s called spamming, not SEO. • Content – don’t duplicate/rewrite.• DIY – big mistake . Choose an SEO vendor wisely.

Thank you for your attention