© 2010 IBM Corporation
Business Analytics software
Business Analytics
Editable Text Editable Text Editable Text
© 2010 IBM Corporation2
Business Analytics software
Relevant Information
Actionable Insights
SmarterDecisions
BetterOutcomes
© 2010 IBM Corporation3
Business Analytics software
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How are we doing?
IT
SALES
MARKETING
CUSTOMERSERVICE
HR
OPERATIONS
PRODUCTDEVELOPMENT
FINANCE
How are we doing?
Why?
What should we be doing?
Actionable Insights to Answer Key Questions
© 2010 IBM Corporation4
Business Analytics software
Business IT and Finance
Highly competitive
Social intelligence(Google, Facebook…)
New legislation
Greater uncertainty and
risk
Shareholder expectations
Hot technologies (social analytics, massive scale analytics, cloud computing…)
Complex infrastructures
High connectivity (ubiquitous Wi-Fi, mobile…)
Higher data volume and variety
In the “New normal”, companies must compete using analytics
© 2010 IBM Corporation5
Business Analytics software
Improve competitive positioning
Prioritize profitable product delivery
Drive greater demand
Maximizing pipeline effectiveness and customer profitability
Reduce customer churn Increase satisfaction
and loyalty
Improve production capacity
Reduce buffer inventory
Reduce portfolio gaps Reduce development
risk
Optmize staffing mix Benchmark benefits
Align resource plans for intelligent growth and profit
Comply with confidence
BusinessAnalytics
Across the Enterprise
IBM Business Analytics
© 2010 IBM Corporation6
Business Analytics software
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© 2010 IBM Corporation7
Business Analytics software
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Predict potential threats and opportunities
Spot and analyze trends and anomalies
Assemble and interact with relevant information
Compare “what-if” scenarios
Understand customer sentiment and behavior
Plan, budget and forecast resources
Assess and manage risk
Measure and monitor behavior
Turn insight into action, optimizing results
Align strategic and operational decisions
© 2010 IBM Corporation8
Business Analytics software
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• Full breadth of BI for every decision-maker
• Query, reporting, analysis, scorecards and dashboards
• Delivered where, when and how needed
• Revolutionary way to work with BI
• Unified workspace with built-in collaboration
• View of all time horizons: past, present & future
• Easy progression from viewing to exploration to more advanced analysis
• Free to answer critical business questions
• Answer “how am I doing”, “why”, and “what should I be doing?”
• Ensure organization-wide insight and alignment
© 2010 IBM Corporation9
Business Analytics software
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• Full breadth of predictive analytics
• Data collection, statistics, data mining, predictive modeling, deployment services…
• Putting prediction in hands of the business
• Decision Management
• Driving better business outcomes
• Attract and retain more profitable customers
• Detect and prevent fraud
• Improve resource allocation
© 2010 IBM Corporation10
Business Analytics software
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What if and scenario analysis
Monitor and analyze business performance against targets
Plan, forecast and control enterprise resources aligned with corporate objectives
© 2010 IBM Corporation11
Business Analytics software
IBM Business Analytics empowers…
All People– Empower all people across your organization
and beyond, enabling individual to internet-scale solutions
All Decisions– Support all decisions – from highly
collaborative to fully automated– with the right analytic capability and insight to drive action from the decision at hand
Analytic Freedom– Equip everyone with fast, easy business
analytics anytime, anywhere
IBM Business Analytics
© 2010 IBM Corporation12
Business Analytics software
Q&A
© 2010 IBM Corporation13
Business Analytics software
IBM Cognos 10 family – analytics in the hands of everyone
Address all your analytic needs – Report, Analyze, Model, Plan and Collaborate
Right-sized for all your organizational needs– Individuals have freedom and flexibility plus
access corporate information and can share insights with the wider community
– Workgroups and Midsized get up and running fast with easy to install and manage integrated reporting, analysis and planning solution
– Organizations deploy broad analytic capabilities to 100s or 1,000s of people
Solution for today that you can’t outgrow– Flexible and easy to use– Integrated and easy to manage– Seamless to grow with evolving needs
Deploy Cognos 10 and start your journey to making better decisions
© 2010 IBM Corporation14
Business Analytics software
The Evolution of Analytics for Business Users
© 2010 IBM Corporation15
Business Analytics software
The Evolution of Analytics for Business Users
The only desktop product that empowers decision makers to independently take insight to action
The only desktop product that empowers decision makers to independently take insight to action
© 2010 IBM Corporation16
Business Analytics software
Forums, Training, Examples, and more!Forums, Training, Examples, and more!
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Business Analytics software
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Sales, Marketing, Finance, HR, Ops, IT, Exec Mgmt, and moreSales, Marketing, Finance, HR, Ops, IT, Exec Mgmt, and more