Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15

Page 1 <img data-url='document/zappos-approach-to-programmatic-branding-drs-12715.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032616/55a56c5f1a28ab717b8b46a4/html5/thumbnails/1.jpg' width='140' height='200' /> LISA ARCHAMBAULTBRAND / DEMAND

GENERATION MARKETINGZAPPOS.COM

Page 2 <img data-url='document/zappos-approach-to-programmatic-branding-drs-12715.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032616/55a56c5f1a28ab717b8b46a4/html5/thumbnails/2.jpg' width='140' height='200' /> DECISIONS

Page 3 <img data-url='document/zappos-approach-to-programmatic-branding-drs-12715.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032616/55a56c5f1a28ab717b8b46a4/html5/thumbnails/3.jpg' width='140' height='200' /> Page 4 <img data-url='document/zappos-approach-to-programmatic-branding-drs-12715.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032616/55a56c5f1a28ab717b8b46a4/html5/thumbnails/4.jpg' width='140' height='200' /> BYE BYE

BRANDING…

FOR NOW

Page 5 <img data-url='document/zappos-approach-to-programmatic-branding-drs-12715.html?page=5' data-page='5' class='cut-thumb lazyload' alt='Page 5: Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032616/55a56c5f1a28ab717b8b46a4/html5/thumbnails/5.jpg' width='140' height='200' /> Page 6 <img data-url='document/zappos-approach-to-programmatic-branding-drs-12715.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032616/55a56c5f1a28ab717b8b46a4/html5/thumbnails/6.jpg' width='140' height='200' /> QUALITY MATTERS

Page 7 <img data-url='document/zappos-approach-to-programmatic-branding-drs-12715.html?page=7' data-page='7' class='cut-thumb lazyload' alt='Page 7: Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032616/55a56c5f1a28ab717b8b46a4/html5/thumbnails/7.jpg' width='140' height='200' /> Page 8 <img data-url='document/zappos-approach-to-programmatic-branding-drs-12715.html?page=8' data-page='8' class='cut-thumb lazyload' alt='Page 8: Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader030.cupdf.com/reader030/viewer/2022032616/55a56c5f1a28ab717b8b46a4/html5/thumbnails/8.jpg' width='140' height='200' /> IT ONLY GETS BETTER

Zappos' Approach to Programmatic & Branding @ DRS, 1/27/15

Marketing

bye bye branding

com1 decisions2

quality matters6