Zappos Ppt

Michelle Thomas Aaron Magness

Zappos, Inc

Goals of “The Zappos”

In 12 months we will have a....

10% Increase in sales 30-50% Less Wasted Media 10% Reduction in Client CPA % of Agency Compensation based

on Performance

Goals of “The Zappos”

This will be accomplished via...

Long Tail, Multi-Platform Media Traditional, Interactive, and Social

Media Analytics Monthly Campaign Optimization Using Social Media to Reduce Price

Comparisons by Selling Value

The Long Tail Media Buy

Avoid High Priced DMA / MSAs Buy on CPM within Target

Demographic Round Robin Media Purchases Use Analytics to Measure

Conversions

Media Anaytics

Web Traffic / Conversions Phone Calls Coupons Social Media Mobile Media

Campaign Optimization

Media Type Targeted Demographic Targeted Geographic Format Flight Day Part Cost vs Conversions

Internet Presence

Site Uniques Monthly Delta Annual Delta # of Top Traffic Referrals Sites

Zappos 5,565,112 -2.56% 31.11% 4,552

ShoeBuy 2,565,244 -2.50% 12.57% 0

Shoes 1,463,109 3.01% 10.89% 0

Net-A-Porter 186,332 3.90% 44.29% 0

BlueFly 829,577 -4.33% 18.71% 0

Internet Threat

Site Uniques Monthly Delta Annual Delta # of Top Traffic

Referrals Sites

Zappos 5,565,112 -2.56% 31.11% 4,552

BizRate 16,100,826 -3.42% -18.51% 9,712

Shopzillia 10,638,875 3.69% -15.78% 8,156

Amazon 66,254,538 3.25% 20.56% 97,937

Macys 9,382,307 3.17% 23.28% 6,864

Campaign Optimization

Media Type Targeted Demographic Targeted Geographic Format Flight Day Part Cost vs Conversions Social Media Re-enforcement

Social Media Optimization

1% Media Spend is on Social Media 5,551 Influential Posts 80% Influencers give Positive

Perception Influence Drives +10% FREE Traffic

Social Media Goal

Drive 2-5x in Additional Social Media 1x = 10% of Total Zappos Traffic 2-5x = 1-2.5 MM Additional Visitors

Adreka Overview

Adreka delivers a breakthrough in process automation making advertising more

accessible, affordable, and accountable.

Today's Advertiser Pain

Tomorrow’s Media Solution

Tomorrow’s Media Solution

Tomorrow’s Media Solution

Tomorrow’s Media Solution

Tomorrow’s Media Solution

Tomorrow’s Media Solution

Tomorrow’s Media Solution

Tomorrow’s Media Solution

Tomorrow's Advertiser Relief

Services Integration

Industry Players

John Cataldi, CEO

Barry Derrick, COO

Lisa Graham, Creative Director

Steve Beckett, Witness & Openspan

Dr. Benn Konsynski, Netscape, Yahoo Advisor

Management Team