Zanesville Census Data

8/20/2019 Zanesville Census Data

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1

xecutive Summary

• This is the frst in a series o papers that will explore how Zanesville can

leverage its assets to attract, retain and develop industries that support

economic growth and contribute to the city’s tax base.

• The report began as an exercising benchmark to establishing comparablecities. s multiple sources o data were uncovered the report included a snap

shot o Zanesville’s workorce. The report is broken into three sections! 1.

"omparison #enchmarks, $. %conomic &emographic 'normation and (.

%mployment "lusters• )orkorce development is an important piece o creating incentive packages.

't helps answer not only what kind o businesses may be enticed to locate

here but also what kinds o policies and goals the incentives should address.

• *art1 The report compares Zanesville to!o +hioo ppalachian +hioo "ities o comparable population sie -/0 ,22 people3o "ities with similar population, poverty, median income, unemployment,

etc.

• *art $ The report discovered that the "ity o Zanesville has allen

behind its peers across spectrums in nearly every economic category.o *overty has remained persistently high since 1454o 6edian income levels are signifcantly below averageo 7ower than average labor orce participationo 8ignifcantly higher population o adults $9 years or older without a

high school diplomao 7ower percentage o adults with higher education degrees

• *art ( The report attempts to explain why Zanesville has allen behind

by looking beyond educational attainments -which are a ma:or driver in

today’s knowledge driven economy3 to what kinds o :obs are available and

how much slack exists in the :ob marketplace.o %ducation and healthcare are the area’s largest employment cluster

ollowed by retail trade and ood service/arts and entertainmento The market has responded to the educational levels present. n

analysis o :ob openings showed that there were more :ob openings or

high school graduates -(953 than or associates, trade, bachelors,

masters and doctoral degrees combined -(2;3o

The highest number o :obs available paid less than


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"ommunity thinks it

is lessthan

*eopleleave for

betteropportuniti

es

Tax baseshrinks

8ervices

stretched /crime

increases

*eoplelose hope

cceptance =it>s how

it is=

"ommunity

stagnates

$

o brie examination o in demand :obs and education inrastructure is

included.

• These challenges are not insurmountable. )e are not the frst or last city to

experience problems o this scope. #y setting goals as a community we can

overcome some o these defcits. )here we are currently doesn’t have to be

where we will be in the uture.

The Cycle of Decline

Our job is to break the cycle!


3/37

#uy inrom

in?uencers @

leaders

ddress

weakness@enhancestrength

Transormimage /market

community

*eoplesee hopeA

'nvestmen

ts aremade

Bewindustry/

:obs

Tax base

goes up

Ce0inventcity again

8trengths@

)eakness'dentifed

(

Revitalize Cycle


4/37

Part ! Com"arison #enchmarks

Using Data to Determine Comparable Cities

7ong time city residents will tell you what Zanesville was like in the 1492s and howmany :obs there were. *eople with shorter memories will tell you what Zanesville is

like todayD some will do so with hope whereas others will be Euick to point out the

city’s shortcomings. Fowever, there is very little talk o the uture and what

possibilities could be in store, either good or bad.

The overall purpose o this report is to show where Zanesville is today and show

how it compares to other cities so that its leaders can make inormed decisions

about where Zanesville needs to go and how to get there. 't compares cities across

all o +hio, cities with similar population -all sample3, cities within ppalachian +hio

and cities with similar poverty, median income, unemployment rates and population

-sub sample3. brie explanation o the data that a site selector can see about

Zanesville and what this means about the kinds o industry that the city can attract

is also included. The report also examines educational attainment, the :obs

available within Zanesville and how this compares to the sub sample. brie look

at age distribution and home values and home ownership rates are also included.

This way the reader will be able to see exactly where Zanesville stands against a

number o its peers. 'ts leaders can then determine what course they want to chart

or the uture o the "ity o Zanesville using a data driven approach.


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9

The Appalachian Region

Zanesville is located within the ppalachian region. ($ o +hio’s 55 counties are

considered ppalachia extending rom the shores o 7ake %rie -shtabula3 to the

+hio Civer and ?owing along until the "incinnati border.

%very county is ranked by the ppalachian Cegional "ommission by its economicstatus comparative to the rest o the nation. 6uskingum "ounty is considered a

transitional county. Transitional counties are defned as counties that Grank between

the worst $9H and best $9H o the nation’s counties.I To determine a county’s

status the ppalachian Cegional "ommission looks at three key indicators and

compares them to national averages!

1. Three year average unemployment rate


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;

$. *er capita market income(. *overty rate

6uskingum "ounty is not in nearly as bad o shape as some o its neighboring

counties who are distressed -worst 12H3 or at0risk -worst 12 J $9H3. This does not

give Zanesville or 6uskingum "ounty a competitive advantage as most +hio

counties that are ppalachian are considered transitional. The south side o

Zanesville and immediately to the north o '0K2 is considered distressed -worst 12H3

as shown in the ollowing map rom the ppalachian Cegional "ommission!


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K

Zanesville Compared to Other Ohio Appalachian Ohio Cities

Zanesville is the ;1st largest city in +hio. Linding a city o comparable sie to

Zanesville in ppalachia is a challenge.

Appalachian City/County 20! "opulation


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5

#oungsto$n% &ahoning County ;9,2;$

Union To$nship% Clermont

County

K,9;

&iami To$nship% Clermont

County

1,52

'arren% Trumbull County 2,;(((oardman To$nship% &ahoning

County

2,2;5

Austinto$n To$nship% &ahoning

County

(;,224

Zanesville% &us)ingum County $9,(K$Athens% Athens County $,2$

Alliance% *tar)/&ahoning

Counties

$$,$9;

Chillicothe% Ross County $1,K(5

(atavia% Clermont County $2,(K

"ortsmouth% *cioto County $2,$$;Ashtabula% Ashtabula County 14,1$

+iles% Trumbull County 14,$;;*teubenville% ,e-erson County 15,;94

&espite the challenge in fnding a city o similar population to Zanesville there is

data on the entire (( county ppalachian region rom the +hio &evelopment

8ervices gency. This data will be reerenced throughout the report as

.Appalachia to give the reader insight on how Zanesville is competing within the

ppalachian region, even i not directly to its peers in terms o population.


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4

Zanesville Compared to Cities $ith *imilar "opulation

There are only six cities in +hio in the $9,222 people range so Zanesville was

compared to cities that had between ,22 people more and ,22 people less than

Zanesville. 'n all $4 cities were compared to Zanesville on population ranging rom

+hio’s 91

st

largest city, Filliard -$21( population $4,K193 to 8idney, the K4

th

largestcity -$1,2493. 12 cities had a larger population whereas 15 had less than Zanesville.

The sample cities are both suburbs -1K3 and rural communities -1$3. They are

geographically dispersed and cover Borthern and 8outhern +hio. 8ome cities are

very rich and some are very poor. This grouping will be reerred to as .all sample

throughout the report.

Cank

"ity/"ounty8uburb/Cur

alMN8 "ensus $21(

*opulation %stimate*op

Oariance

91 Filliard, Lranklin 8uburb $4,K19 ,$(

9$ ustintown, 6ahoning 8uburb $4,;29 ,1$

9( Parfeld Feights,"uyahoga 8uburb $5,;92 (,1;4

98haker Feights,"uyahoga

8uburb $5,$22$,K14

99 6edina, 6edina Cural $;,;1K 1,1(;

9; #arberton, 8ummit 8uburb $;,;1 452

9K )ooster, )ayne Cural $;,$;2 KK4

95 Qenia, Preene 8uburb $9,5(9 (9

94 Preen, +hio 8uburb $9,K$ $;1

;2 8andusky, %rie Cural $9,;2; 1$9

;1 Zanesville Cural $9,51 2

;$ Civerside, 6ontgomery 8uburb $9,151 0(22;( Troy, 6iami Cural $9,1( 0(K

; Trotwood, 6ontgomery 8uburb $,(K9 01,12;

;9 thens, thens Cural $,$21 01,$52

;;"enterville,Preene/6ontgomery

8uburb $(,4;901,91;

;K 8olon, "uyahoga 8uburb $(,$1 0$,$;K

;56aple Feights,"uyahoga

8uburb $$,44;0$,59

;4 von 7ake, 7orain 8uburb $$,K25 0$,KK(

K2 6arysville, Nnion Cural $$,951 0$,422

K1 Fudson, 8ummit 8uburb $$,((9 0(,1;K$ )illoughby, 7ake 8uburb $$,(( 0(,1K

K(lliance,8ummit/6ahoning

Cural $$,$9;0(,$$9

K 8outh %uclid, "uyahoga 8uburb $$,1(4 0(,($

K9 "hillicothe, Coss Cural $1,559 0(,94;

K; )adsworth, 6edina Cural $1,;K5 0(,52(

KK +xord, #utler Cural $1,;25 0(,5K(


10/37

12

K5 von, 7orain 8uburb $1,2 0,21

K4 8idney, 8helby Cural $1,249 0,(5;

Zanesville Compared to Other Cities o *imilar Demographics% 1ncome% tc3

The all sample is useul or general purposes but cannot be trusted to deliver

consistently reliable data. "omparing cities such as Filliard or von to Zanesville

and leaving the reader to draw his or her own conclusions would be unair. Filliard,

von, von 7ake, Fudson and Preen are all very aRuent suburbs o ma:or

metropolitan areas. "onversely, cities such as thens and +xord are home to

ma:or universities and the transient nature o college students will not provide

accurate data.

The all sample category was then subdivided into cities or closer similarities to

Zanesville beyond population. These cities will be termed .sub sample and

include the ollowing!

City

+ame

"opulation 20!

4 "overty

20!

&edian

1ncome

20!

Unemploym

ent

*5uare

&iles

Alliance $$,$9; $;.4H


11/37

11

'hat Do *ite *electors *ee in Zanesville7

7et’s pretend company #" is expanding operations and hires a site selection

consultant. The site selection consultant reviews available properties that ft #"’s

parameters and fnds an option in Zanesville. The site selection company then

contacts local businesses to determine what the business and workorce climate is

like so it can fnd the perect match or their client. ' the businesses that are

contacted report a challenge in fnding Eualifed applicants or :ob openings it maybe enough to turn them oS and look elsewhere. ' the parameters are still met the

company then ocuses urther on the community and what the likelihood o

satisying their client’s needs will be.

This inormation is now easier to fnd in +hio than ever. #y using the obs+hio

website’s site selection tool hundreds o prospects are Euickly eliminated and site

selectors and other economic development proessionals can :udge a community

without ever stepping oot in it. 'n a single page the site selector can determine

community ft or their clients with minimal eSort. Zanesville’s classifcation -known

as a top tapestry segment3 is a Euick overview o the community based on a variety

o data points. The descriptions or the tapestry segments are included in theappendixes o this document. Zanesville is!

1. Fard scrabble road -the one that appears on the obs+hio community

profle3 J 1(HU unemployment twice the average N.8. rate with a


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1$

This small, 1H diSerence, between the V1 Fardscrabble Coad and the V$ 8alt o the

%arth aSects how businesses and developers see the city. #y changing :ust 1H o

the city’s workorce population rom Fardscrabble to 8alt o the %arth the "ity o

Zanesville can reap enormous rewards or everyone.


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1(


14/37

1

Part ! conomic an$ Demo%ra"hic nformation

"overty in Zanesville

Traditionally, people have ?ocked to cities because cities generate wealth and

opportunity. +verall, Zanesville is the 1th poorest city in +hio, based on percentage

o individuals who live in poverty, even when compared to much larger cities like

"leveland, "incinnati, &ayton and Toledo.

"ityH *overty

$21(1*opulation

$21($+F *opCank$

1 +xord ;.2H $1,;25 KK

$ Woungstown (;.H ;;,911 4

( "leveland (9.H (4,((9 $

Xent (9.(H (1,(21 ;

9 &ayton (.KH 1(,; ;

; 7ima ((.4H (5,9K2 (1

K#owlingPreen ($.9H (1,24 K

5 )arren ($.(H 1,144 $5

4 "anton (1.KH K(,2$K 5

12 *ortsmouth (2.;H $2,(9K 5

11 "incinnati (2.H $4K,192 (

1$ 7orain (2.H ;,21K 12

1( 8pringfeld (2.H ;2,$( 1$

1 Zanesville $4.KH $9,51 ;1

19 6arion $K.4H (;,59K ($

1; kron $K.9H 144,2(5 9

1K Toledo $K.$H $59,94

15 lliance $;.4H $$,$9; K(

1 &evelopment 8ervices gency o +hio, The +hio *overty Ceport, anuary $219

$ N.8. "ensus #ureau, $21( merican "ommunity 8urvey


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19

)ith such a high ranking o the percent o people who live in poverty it should not

be surprising that the city does not are well between the comparison groups.

Though it is ranked signifcantly below both thens and +xord it should be

remembered that both o these are considered college towns where a largepercentage o their population is poor because they do not have much income to

declareD their ma:or ocus is higher education, not earning a wage. Zanesville also

has a signifcant higher education population and it should not be discounted in

actoring into the concentration o poverty within the city’s borders. Fowever, the

population o students at +hio Nniversity Zanesville( -$,2$3 do not compare to the

+hio Nniversity at thens -$2,;; students3 and at 6iami Nniversity in +xord

-15,9; students3. The "ity o lliance has a high concentration o poverty but is

also home to 6ount Nnion "ollege. The student population o 6ount Nnion is $,$;$

and is similar to Zanesville’s known college population.

"ity $21( *opulation%stimate

$21( H*overty

"hange 1454 0$21(

thens $,$21 9K.H 1$.KH+xord $1,;25 ;.2H .(HZanesville $9,51 $4.KH (.5Hlliance $$,$9; $;.4H K.9HQenia $9,5(9 $.9H 4.2H"hillicothe $1,559 $(.;H (.5H8andusky $9,;2; $(.1H K.KH

Trotwood $,(K9 $1.$H 19.$H#arberton $;,;1

$2.9H (.;H6aple Feights $$,44; 14.9H 19.9Hll 8ample vg -0

thens/+xord3

1.$H 9.$Hppalachia H below poverty

level

1(.2H no data

8ub 8ample vg. $(.(2H K.52H+hio verage 19.5H (.(H

The level o poverty in Zanesville has remained relatively consistent since 1454, it

has only increased (.5H over (2 years. t frst glance the lower percentage

change might be misconstrued as a positive but what it really means is thatZanesville has been experiencing high levels o poverty or at least three decades.

This is shown by the act that the other comparable cities -sub sample3 have

recorded a higher percentage o change in poverty but still are more than ;H lower

( ' attempted to get enrollment data rom Zane 8tate and have not heard anything

back


16/37

1;

on average in poverty than Zanesville. Bo data was available on the entire

ppalachian region or this measure o poverty, only the percentage o people who

live below the poverty line.

"urchasing "o$er

't has already been established that the "ity o Zanesville has a higher

concentration o poverty than its peers. This is urther re?ected by the average

citien o Zanesville has the lowest median household income level o the study

group once thens is removed due to the high concentration o college students

with no or limited income.

"ity$21( *opulation

%stimate $21( H *overty

$21( 6edian

'ncome

thens $,$21 9K.H


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1K


18/37

15

in part time positions but want ull time. There are also a number o people who are

on government assistance, work under the table or stay at home with their amilies

instead o placing young children in daycare. #ased on the low percentage o active

labor orce participation it can be assumed that Zanesville has a higher

unemployment rate than oYcially recorded. 't is likely that many o the other

bottom 12 cities in labor orce participation are also experiencing the sameproblems or scenarios.

ducational Attainment 8evels

Zanesville’s chronic poverty, unemployment and labor orce participation can be

partially explained by the educational attainment levels o its residents. The :obs othe past where a strong back and a limited education were enough to provide an

income large enough to support a amily are long gone. %ven manuacturing

companies are ocusing more on hard skills such as math, technology and computer

skills to compete in a globalied market;.

Zanesville has the lowest percentage o its peers that graduated high school at

K4.KH. $2H o adults over $9 years o age in Zanesville do not have a high school

diploma or P%&K. There are (H o adults who are over $9 years old that have less

than a 4th grade education and 1K.(H o adults who got past the 4th grade but did

not matriculate. This is 12.9H higher than the peer group as a whole and 5.5H

higher than the state average.

"ity$21( 6edian

'ncome*op $9

Wears F8 or Figher-$9 years 3

Zanesville


19/37

14

Civerside


20/37

$2

2.2H12.2H$2.2H(2.2H2.2H92.2H

ducational Attainment

Zanesville city, +hio

8ample verage

+hio verage

Zanesville has the $nd lowest percentage o individuals with a #achelors degree -KH3

and the (rd lowest percentage o adults with an advanced degree -.1H3 within the

all sample category and trail throughout the sub set, ppalachia and +hio average.

Fowever, the news is not all bad. Zanesville is on pace or the ppalachian, sub

sample and +hio averages or some college/associates degree category. Zanesville

is also home to a large number o institutions, such as law frms, universities and a

hospital that place a premium on higher education. 't should also be noted that it is

possible that the city is a magnet or those with less education and that they

migrate and cluster here. ' this is true it leads to the same end result! people with

education attainment and higher median wages leave to sel0segregate themselves

rom those with less income.

9ighest

educational

attainment or

2: years old ;

Zanesville *ub *ample

Avg3

Appalachia Ohio

Average

8ess than high

school graduate

$2.(H 19.9H 1.9H 4.1H

9igh school

grad

1.4H 2.(H $.4H ($.;H

*ome

college/associat

es

$;.KH $4.2H $;.;H (2.4H

(A Degree or

higher

11.1H 19.1H 1;.2H $K.$H


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$1

The highest level o education metric is correlated with labor orce participation and

unemployment rates. +ne third o high school dropouts are unemployed in

Zanesville whereas only KH o college educated adults are unemployed.

Zanesville *ub *mpl

Avg3

Appalachi

a

Ohio

Average1n 8abor rad

((.9H $9.;H Bo data $2.H

Unemployed=

9* >rad

5.9H 1$.1H Bo data 12.H

Unemployed=

*ome

College/Associa

tes

12.5H 12.KH Bo data 5.H

Unemployed

(A/(* ;

K.(H ;.1H Bo data (.;H

#ased on this data one may assume that the labor orce participation rates increase

with educational attainment. This is driven by the market’s economic actors. '

you don’t have a high school diploma or a P%& it will be harder or you to fnd a :ob.

't is also evident in stronger markets with higher median household incomes that a

high school diploma does not necessarily increase the likelihood o obtaining gainulemployment, only that they don’t drop out o the labor market as readilyD this may

be because there is enough median pay to incentivie them to seek out work long

ater a resident in Zanesville would resign themselves to deeat.

9ome ?alues

'n order or the "ity o Zanesville to collect more income tax dollars the city must

attract more high income :obs and individuals to live within city limits. 'ndividuals

with high income levels and education generally locate in areas with good schools

or their children -or to make it easier to sell their property i they don’t have kids3.

Though the amount o money that the city collects on property is relatively small itis a ma:or source o unding or the schools. The low median income and the types

o :obs available in Zanesville eSects home valuations. The low home values in turn

eSects the amount o tax dollars that the school systems are able to be unded with

and can use to introduce more education to our current and uture workorce.

Zanesville has the lowest percentage o home ownership in the comparable cities

sub sample -9H3 and the lowest median value o owner occupied homes.


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$$

9(.2H;(.KH 95.5H ;K.9H

91.4H 9;.9H;(.(H

9.2H

9ome O$nership in *ub *ample

Fome +wnership H


23/37

$(

concentrations o industries, Cetail Trade and rts/%ntertainment/Lood 8ervice pay

much less5.

2

1,222

$,222

(,222

,222

9,222

;,222

K,222

5,222

4,222

2mployed by 1ndustry @ &us)ingum County

Though this inormation is or 6uskingum "ounty it was assumed that Zanesville, as

the area’s largest city, is the economic driver. To determine i the cluster o Cetail

and Lood 8ervice played a role in Zanesville’s low median income and high rates o

poverty ' looked at the :ob openings or several days. The number and types o

openings remained relatively unchanged. Cetail openings made up $4H o the :ob

openings, health care retailed felds were $4H and ood preparation was 12H o the

available :obs within the city limits o Zanesville.

5

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24/37

$

Truck &riverD $(H

Cegistered BurseD 15H

Cetail 8alesD 19H

8upervise CetailD 1H

6edical CecordsD KH

8upervise Lood *repD ;H

"ashierD 9H

"ustomer 8erviceD 9H

Lood *repD H 7*BD H

&ost Common ,ob Openings in Zanesville

4

These :obs were then compared to both how much education was needed to

complete the :ob duties to see both how this aSects pay and how well the market is

meeting the educational levels present. Though there are 1;4 :obs open that do not

reEuire a high school diploma this does not meet the sheer number o adults that

are over $9 years old and do not have a diploma. Fowever, there are more :obs

available or high school graduates -(953 than there are or associates, trade,

bachelors, masters and doctoral degrees combined -(2;3.

4 +hio6eansobs, :ob search or :obs -LT, *T and Temp3 within Zanesville


25/37

$9

292

122192$22$92

(22(9222

1;4

(95

121K2 K2

1$ 9(

+umber o ,obs by ducation 8evel

,ob Openings

The low number :obs that reEuired advanced education -as typical or a knowledge

based economy3 are shown in the distribution o pay ranges o open positions in

Zanesville.

$91

$(2

$

9295

,ob Openings by #early 'age

7ess than


26/37

$;

3 The number o :obs paying


27/37

$K

There were $(2 :obs available at this pay range. Zanesville has ,9 people

that could Eualiy based on only education or these openings. 1,$91 people have

an ssociates &egree and (,$2( have some college. The unemployment rate or

individuals with some college or an ssociates &egree is 12.5H in Zanesville or 51

citiens. There are more unemployed individuals at this level than :ob openings or

individuals with an ssociates/some college. The unemployment rate or individualswith a high school degree is 5.9H or about 94 people, again exceeding the :ob

market demand.

:3 The entry level :obs all paid below


28/37

$5

The data clearly shows that there is a challenge in fnding :obs or residents o

Zanesville in all educational attainment levels except or #achelor &egree holders

-data is not available or individuals with a 6asters, uris &octorate, *h& or

&octorate3. This is not to say that :ust because someone has a #achelors &egree or

higher that they are guaranteed a :ob in Zanesville. 8ome degrees, such as a

medical related degree, are in much higher demand than a liberal arts degree. Thereader should also not assume that :ust because the unemployment rate or

individuals without a high school diploma is extraordinarily high that they are not

earning an income. "rime statistics in Zanesville would suggest that a number o

these individuals are involved in black market activities and not a typical 409 :ob.

7astly, it should be stated that the unemployment rate may be higher than

reported. There may be people who would like a ull time :ob but settled or part

time work, became discouraged rom looking or ull time employment or are still

suSering the eSects o the recession. This also directly eSects the amount o

payroll taxes the city is able to collect.

[ Figh 8chool

F8 Prad

8ome "ollege/ssoc

#

Prad/*roessional


29/37

$4

$;H

15H

1;H

1(H

4H

5H

9H 9H

Avg3 U* Unemployment by ducation

[ Figh 8chool

Figh 8chool

"ertifcate/ 8ome "ollege

ssociates

#achelor

6aster

*roessional

&octorate

The rates o unemployment and the educational attainment o our residents helps

determine what kind o industries the "ity o Zanesville can expect to support,

attract and retain. Zanesville is attracting a high number o trucking/warehousing

positions, ood preparation and arts and entertainment :obs when compared to the

sub set cities. )e are behind in production :obs -manuacturing3, management and

oYce support positions. The median wage is or all o merica and is not localied.

1ndustryType

Zanesville

&ore/8e

ss7

Amt3

(ottom04

'age

&edian'ageB:

04

1ndustry

,ob Titleample

&aterial

&oving

6ore $$

$


30/37

(2

yr e.


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(1

Zanesville Across All 1ndustry Types

'ndustry

8ub 8etvg%mployed

Zanesville%mployed

Oariance

ged 1; 4,45( 4,149 0K55

6anagement ;;( ;( 0$22#usiness/Linancial+ps $1; $$( K

"omputer/6ath 11 194 ;

rchitect/%ngineering 1(K 111 0$;

7ie 8cience $1 0$(

"ommunity/8ocial8ervices 15( 1;2 0$(

7egal ;$ 12$ 2

%ducation 19 ( 0K1

rts/%ntertainment 4 1; K2

Fealth "are -TT73 4$4 494 (1

*rotective 8ervice $15 4 01;4

Lood *rep 5;( 4;9 12$

#ldg/Prounds 95 91 0K

*ersonal "are (11 (K$ ;1

8ales 1,254 1,2; 0$9+Yce dmin 1,K 1,159 0$54

griculture ; ;2 9"onstruction/%xtraction ;1 $5 0((

'nstall/6aintain/Cepair (K9 $(1 01

*roduction 1,2K K12 0((K

Transportation ;$ 1K 09

6aterial 6oving ((; 99K $$$

Two0thirds o the areas where Zanesville has the most :ob growth, material movingand ood preparation are areas with very limited wealth generation potential as

shown in the median wage analysis. Fowever there are areas where individuals

with low educational levels can still earn a decent wage. The +hio &epartment o

ob and Lamily 8ervices tracks :ob growth and predicts the need or a variety o


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careers throughout the state12. The ollowing table highlights some areas Zanesville

could capitalie on in the current market by educational level.

ducational

8evel

Title O9

Average

#early

Openings

20! O9

&edian

'age/9our

#early 1ncome

Ta

Rate

Collecti

on

H 9igh

*chool

"onstruction

7abor

1,$29


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((

program or retail sales that could use many o the same undamentals or a

manuacturing sales representative.

&id@ast Career and Technical and Ohio University Zanesville

Lor individuals with less than a high school education who would like to pursue a

career as a construction laborer there is a 12 hour +8F training or constructionand general industry at 6id0%ast "areer and Tech. There is also a ; month "lass

"ommercial &river’s 7icense program. Lor individuals who want to become a

7icensed *ractical Burse -7*B3 6id0%ast "areer and Tech oSers the option o

attending a yearlong program. ' an individual wants to go arther up in their career

and transorm rom an 7*B to an CB or more earning potential the +hio Nniversity

Zanesville campus has an advanced placement program or individuals with an 7*B

licensure.

Zanesville "rimary and *econdary ducation

The Zanesville #oard o %ducation system has a strong set o leaders who realie

the important purpose that they have in the development o the community at large

and the next generation o Zanesville’s workorce. recent meeting with some o

the key personnel proves that they are aware o the uniEue opportunities and

challenges that are conronted by the workorce and are developing programs to

address them. Lor example!

• The school district would like to develop a list o businesses that are

interested in creating internships and :ob shadowing opportunities.• The district is also attempting to develop a teachers program where they look

at the types o :obs that are available regionally and then teach their

students that there are other options besides attending college.• The 8uperintendent discussed a pilot program that he used with great

success in another county with an engineering co0op to get students to gain

real world experience and allow employers to actively recruit individuals with

the skills they need to remain competitive.

The school system is also taking a role in the education o adults. They have

developed a curriculum or adults without a degree to pursue a Figh 8chool

&iploma. They are also addressing adult literacy rates in a non0threatening, private

atmosphere. These are all important steps that can be taken to help address some

o the issues identifed in this report and also shows a sign o a great partnership.


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Age Distribution in Zanesville

Piven Zanesville’s top tapestry segmentation o small town simplicity, a ma:ority o

which are 99 years and older, you would think that the city would skew towards a

greater concentration o the elderly. 'n act, Zanesville’s largest percentage o

adults is within the $2 J $4 age grouping. This is also a good time or most

individuals to go back to school because it’s not too late to get a good return on thecost o education as there are many more productive years o working ahead. 'n

act, Zanesville has on average a much younger population than its peer cities in

the subset which tend to be older.


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(9

190 14 $2 0 $4 (2 0 (4 2 0 4 92 0 94 ;2 0 ;4 K2 2.2H

$.2H

.2H

;.2H

5.2H

12.2H

1$.2H

1.2H

1;.2H

Age Distribution in Zanesville

$9 0 $4 (2 0 ( (90 (4 2 0 904 92 0 9 99 0 94 ;2 0 ;

122.2H $22.2H (22.2H 22.2H 922.2H ;22.2H K22.2H 522.2H122.2H $22.2H (22.2H 22.2H 922.2H ;22.2H K22.2H 522.2H122.2H $22.2H (22.2H 22.2H 922.2H ;22.2H K22.2H 522.2H122.2H $22.2H (22.2H 22.2H 922.2H ;22.2H K22.2H 522.2H122.2H $22.2H (22.2H 22.2H 922.2H ;22.2H K22.2H 522.2H122.2H $22.2H (22.2H 22.2H 922.2H ;22.2H K22.2H 522.2H5.(H

;.2H

9.2H

;.5H ;.4H

9.4H9.9H 9.H

;.5H;.H

9.$H9.4H

;.9H

K.;H;.4H

9.5H

"ercentage o0 'or)ing Age Ranges 'ithin City

Zanesville 8ub 8et vg.

Conclusion

Zanesville is behind its peer groups in nearly every category regardless i you were

to compare the city to the 8tate o +hio as a whole, ppalachian +hio, cities o

similar sie or cities with similar population and poverty levels. +ur :ob market both

drives low educational attainment and pays little dragging down our median wage

and the city’s ability to maximie income tax to provide expanded services. The :ob


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classifcations where Zanesville is ahead o its peers are areas that don’t provide

enough, on average, to make a dent in our persistent poverty levels or create

wealth.

Fowever, all is not hopeless. )e are not the frst or the last community to conront

these types o challenges. 1H change in the top tapestry rom Fardscrabble Coadto 8alt o the %arth is not only possible but an achievable goal with the help o the

community. Zanesville must be able to compete and to do so the community must

acknowledge the issue and come together to develop a solution to these problems

-though suggestions will be included in uture papers3. The data points out that the

completion or attainment o a high school diploma or P%& results in lower

unemployment rates, an increase in the number o adults participating in the

workorce the median income o Zanesville would increase in tandem. s shown in

the purchasing power section even increasing the median income by only


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ppendixes

Zanesville Census Data

Documents