SA Retail Census Data

Copyright © 2020 AfricaScope Copyright © 2020 AfricaScope

The SA Retail Census is a ‘walk the street’

sampling of 150 000 retail outlets in South Africa.

For route to market strategies, data is available

as point level data with detailed variables

attached to each retail outlet surveyed. An

aggregated data format empowers a strategic

view of the retail landscape in South Africa.

SA Retail Census Data

AfricaScope creating new business opportunities | predicting future trends | actional insights

Copyright © 2020 AfricaScope

GIS DATA | BIG DATA | BETTER DECISIONS


A unique information company

that’s passionate about Africa’s development

Passionate about Africa's development

Strategic information for decision making

Innovative data products and services


OUR SERVICES

Research Survey Support Geospatial Services

We are committed to ensuring the highest

quality standards and integrity in all aspects of

social research. We work together with clients

to strengthen the integrity of their research by

providing technical assistance and training in

all research functions from sample design,

fieldwork mapping, field training & monitoring

to data collection and reporting services.

We source and provide unique and

innovative geospatial datasets for South Africa

and Africa. Groundbreaking qualitative &

quantitative methods are used to map

information from household surveys. Specialist

services are provided from spatial analysis to

optimizing the location of retail outlets and

government services


What is Retail Census Data?

• The SA Retail Census measures 150 000 retail outlets

across South Africa and measures the size and

characteristics of the retail universe in various markets across retail channels.

• All retail outlets in geographically defined regions within South Africa & Africa are measured & tracked.

• Usually countrywide but can focus on specific geographic areas within countries.

• Outlet types are identified and detailed data such as

channel type, operating hours, products sold, and more is collected.

• Outlets are mapped and linked to government census

data with the purpose of profiling the demographics of the trade area.


Why was the SA Retail Census developed?

• The total universe of retail outlets in SA allows for accurate – market sizing

• A profile is created of every outlet – this enables targeting of specific channels, and sub-trade channels

• Opportunities can be identified, where are the gaps in your brands market,

• Results can be used to optimize distribution, route to market and territory management strategies

• Accurate statistical measures can be drawn for sampling purposes.

Objectives

To provide the most comprehensive, single

source data, on an interactive web-based portal

of information for all South African retail

landscape.


Hyperlink to a sample

set of Retail Census

Survey focusing on

the Ekurhuleni Metro

the (Click on image

to the right)

Access to the SA Retail Census Survey on a Web-Mapping Platform

unlock solutions to operational challenges.

Transform data into a smart digital geo-visualised reality. Users are presented with analytical view of their data in a web mapping environment.

Web-Mapping technology

provides you with the tools to

visualize and analyse dynamic

information to solve critical, real-world challenges.

Simple to Navigate web based

platform is used to visualise and analyse dynamic data to

http://www.africascope-sa.com/sa-retail-census-web-mapping


Organised

• Branded forecourts

• Hypermarkets

• Supermarkets

• Organised Liquor

Convenience

• Bottle Store

• Independent Superette/

Corner Café

• Organised Convenience

Liquor

• Independent Forecourt

• Table Top / Hawker

• House Shop / Spaza

Shop / Kiosk

• Specialised outlets

• Bakery

• Butcher

• Salon

• Fast Food / Take Away

Entertainment

• Hotels /

Accommodation

• Casino

• Sports / Social Clubs

• Night Club

• Shebeen

• Licensed Tavern

• Bars & Pubs

• Restaurants

• Coffee Shops

Channels Covered in SA Retail Census Survey

Indirect

• Wholesaler

• Reseller

• Organised Cash & Carry

Not Included: all pharmacies, vet/pet stores, newspaper stands, Candy Stores, up market hair

salons, schools, Heath institutions and Churches.


Retail Outlet

• Point Location

• Outlet name, contact

details, years in service

• Channel Type

• Delivery access

Variables in SA Retail Census Survey

Trading Environment

• Trading Environment, e.g.

residential, transport

node

• Building Structure

• Road / Delivery Access

Type

• Operating times

• Credit facilities

• Access to electricity

• Data connectivity

• Insurance & Banking

Image above is a view of Retail Outlets measured in Philippi Cape Town


Product categories

• Airtime/Data/SIM cards

• Lotto

• Cigarettes

• Personal Care: Baby Care products &

Toiletries, Home Care, Oral Care, Female

hygiene

• Groceries: Bread, Fruit & Veg, Frozen

Foods, Jams & Spreads, Maize, Rice, Sugar,

Yogurt, Baking Aids

• Canned Food: Desserts, Fruit, Meat &

meals,

• Snacks: Chips, Chocolates, Biscuits Gum,

Sweets, Ice Cream,

• Non Alcoholic Beverages: Coffee, Tea,

Milk, Juice, Long life fruit juice, Carbonated

soft drinks, Energy drinks, Bottled Water

• Alcoholic Beverages: Beer, Cider, Spirits,

Wine, Coolers

• Other: Batteries, Vitamins & Supplements

Categories & Brands in SA Retail Census Survey

Brands

Copyright © 2020 AfricaScope11

CONTACT US

Craig Schwabe

Director

[email protected]

082 904 0955

www.africascope.co.za

@Africascope_sa

202 Bluebell Street

Waterkloof Glen

Pretoria

South Africa


Thank you

SA Retail Census Data

Documents