Technology Opportunities for 2009. Retail Sales -11% ( US Census Bureau ) ( US Census Bureau ) Construction Spending -5.1% (US Commerce Dept.) Auto Industry.

Technology Technology Opportunities for 2009Opportunities for 2009

Retail Sales -11% Retail Sales -11% ((US Census Bureau  )  US Census Bureau  ) 

Construction Spending -5.1% Construction Spending -5.1% (US Commerce Dept.)(US Commerce Dept.)

Auto Industry Sales down 18% Auto Industry Sales down 18% (USA Today, 1/6/2009)(USA Today, 1/6/2009)

Recession Climate:Recession Climate:

TV ad spending expected TV ad spending expected

to decline 5% in 2009*to decline 5% in 2009*

Radio ad spending expected Radio ad spending expected

to decline 5 - 8% in 2009*to decline 5 - 8% in 2009*

Newspaper ad spending expected Newspaper ad spending expected

to decline 16% in 2009*to decline 16% in 2009*

* according to eMarketer* according to eMarketer

By Industry:By Industry:

Media Spending:Media Spending:

Not All Businesses are Impacted the Same:Not All Businesses are Impacted the Same:

Target,sales down 3.3% Costco,sales down 2%

Circuit City, closing doors BestBuy, sales down 6.5%

MACY’s,sales down 4.5% GAP,sales down 23%

Dell, sales down 3% Lenovo, sales down 20%

American Apparel SALES UP 2%

NetFlix ADDS 1 MILLION USERS

Wal-Mart SALES UP 2.1%

Apple SALES UP 5.8%

How do they do it?

Consumers and Businesses still need to make purchases.

The buying psychology is based on fear.

People need confidence when purchasing. CONFIDENCCONFIDENCEE

= = RESEARCHRESEARCH

RESEARCHRESEARCH

ResearchResearch Price Price

ResearchResearch Quality Quality

ResearchResearch Choice Choice

and the list goes on…and the list goes on…

OnlineOnline

BlogsBlogs

Referral NetworksReferral Networks

Industry PortalsIndustry Portals

Search EnginesSearch Engines

Mobile DevicesMobile Devices

Product Review SitesProduct Review Sites

Where Does the Research Take Place?Where Does the Research Take Place?

Social DynamicSocial Dynamic

It’s All in the Numbers:It’s All in the Numbers:

User Generated Content is HUGEUser Generated Content is HUGE

54% of US Internet users read blogs*

41.2% of US Internet users are on social networks*

36% of US Internet users watch user contributed videos *

and it’s growingand it’s growing

*eMarketer.com; February 3rd, 2009

Opportunity

Get your clients where they need to be.

Be a Part of the Research Dialog.

Online Tools Provide Confidence

Shift Your FocusShift Your Focus

Be proactive where consumer Be proactive where consumer

confidence is highest.confidence is highest.

webit’s not just about your

it’s about your web

site

presence

_

_

webweb presencepresence__

mobile

blogs

search

industry

portals

product review sites

networks

social

your clients need to be where the research happens

your clients need to be where the research happensput clients where they need to be

measure traffic and results across all sectors

track where they are

web presence management

EffectiV can help agency partners

manage their clients’ web presence

with a methodology and tools

delivered online.

web presence managementweb presence management

website design and website design and developmentdevelopment

content managementcontent management

custom web apps custom web apps

social network appssocial network apps

services provided:services provided:

Call us to learn more.Call us to learn more.

database integrationdatabase integration

cell + mobile appscell + mobile apps

e-commercee-commerce

newsletters + blogsnewsletters + blogs

Web Presence ManagementWeb Presence Management

(610) 567 – 0063 www.eisolutions.com [email protected](610) 567 – 0063 www.eisolutions.com [email protected]

StatsStatsSlide 1Retail Sales – Information obtained from the US Census Bureau http://www.economicindicators.gov/  Construction Spending - Information obtained from the US Commerce DepartmentAuto Industry - Information obtained from USA Today, 1/6/2009 http://www.usatoday.com/money/autos/2009-01-05-auto-sales_N.htm Television ad spending, Radio ad spending and Newspaper ad spending - Information obtained from eMarketer: http://

brandedcontent.adage.com/mic/emarketer/

Slide 3Costco: http://www.forbes.com/2009/02/04/costco-wholesale-retail-markets-equity-0204_outlook_20.htmlTarget, Wal-Mart: http://www.bizjournals.com/baltimore/stories/2009/02/02/daily46.htmlNetFlix: http://www.tgdaily.com/html_tmp/content-view-41342-98.htmlBestBuy: http://www.baltimoresun.com/business/bal-bz.bestbuy10jan10,0,1300411.storyApple: http://www.business-standard.com/india/news/apple-bucks-trend-posts-record-10-bn-revenue/14/03/53443/onLenovo: http://virtualization.sys-con.com/node/832803Dell: http://www.statesman.com/business/content/business/stories/technology/02/02/0202dell.htmlAmerican Apparel: http://uk.reuters.com/article/rbssConsumerGoodsAndRetailNews/idUKN0535266920090205?pageNumber=3&virtualBrandChannel=0Macy’s, GAP: http://www.forbes.com/2009/02/05/macys-walmart-gap-markets-equity-0204_retail_sales_44.html

Slide 7User Generate Content Statistics: eMarketer.com; February 3rd, 2009 http://www.emarketer.com/Article.aspx?id=1006895