VIDEO QUICK START STARRING REALTOR ® Technology Camp 2012 www.GodwinMarketingCommunications .com
YouTube for Real Estate
Aug 23, 2014
Presented by Candace Godwin, Godwin Marketing Communications, at the 2012 Coeur d'Alene Association of Realtors Tech Camp. Basics of using YouTube and Video for Real Estate.
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VIDEO QUICK STARTSTARRING
REALTOR® Technology Camp 2012
www.GodwinMarketingCommunications.com
Social Media for Real Estate
84% of Real Estate Professionals are Using Social Media.Fa
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Social Media Platform Used by RE Industry
Social Media for Real Estate
Why Video?
73% More likely to list with an agent using video.
Social Media for Real Estate
12% of Real Estate agents have a YouTube Account.
Social Media for Real Estate
1% Actually use their account!
Opportunity!
Social Media for Real EstateA few more compelling reasons: Videos &YouTube are Search Engine
Friendly Google Owns YouTube
Video is Social Media Friendly Facebook Loves Video – larger format with
Timeline Video Blogs get more views than text
Add video to your blog – get it transcribed and increase your SEO!
Social Media for Real EstateYou Can Make A Great Impression
High impact and experiential. Showcase your clients’ property (and
you!). You become the authority:
Homes and Neighborhoods Market conditions News Reporter – community events & news
Social Media for Real EstateWhat’s Stopping You?
Camera Shy or I “sound” funny… Get over it!
No equipment… Check you pocket!Too much work…
Really? Too expensive…
It’s cheap - and, can you afford not too?Too complicated…
Easy-peasy. You can do this!Don’t see the value…
That’s going to change today!
Social Media for Real Estate
The easiest video you can do.
Video Testimonial
Social Media for Real EstateOther video marketing options Property/Neighborhood
Combine listing video with neighborhood – show schools, amenities that make the area attractive.
Branding Establish yourself and your team as the authority
and expert in your niche. Educational
How-to: home stage, repair credit scores, prepare to list.
Social Media for Real EstateRequired Equipment:
Smart Phone
Social Media for Real EstateOptional Equipment Video Camera: Stay cheap and easy! Under
$150. External microphone jack, Removable SD card or USB connections
Swivl (www.swivl.com) $179 – your own cameraman!
Tripod: Full size and desktop about $7 - $50. HD Makeup
Social Media for Real Estate
#2 Search
Engine in the World
Only 12% of real estate agents use
Google Loves
(OWNS)it!
Over 3 Billion videos are
viewed a day
1 Trillion views
were reached in
2011
Social Media for Real EstateCreate a YouTube Channel
Keep It ProfessionalCreate a separate account for “personal” videos.
Social Media for Real EstateBe Consistent Across Platforms
Social Media for Real Estate
Kelley Skar
Kenn Renner
Social Media for Real Estate
Creating the Video Keep it under 3 minutes! Under 2 minutes
is idea. Allow time at the intro and exit for editing. Natural light is always better than artificial
light. Speak slowly and SMILE! Show the background and stand to one
side of the frame. Script it and practice, practice, practice.
Social Media for Real Estate
Virtual Tours, Stills and Video Create quality videos using high quality
photos with a video editor. Combine a video intro and exit with call to
action using stills. Highlight the key points of the home. Kitchens, Master Suite, Entry
Not the spare bathroom with the seat up!
Social Media for Real EstateEditing Options Windows Live Movie Maker, iMovie,
Animoto.com YouTube Editor
Annotations – Add a Call to Action! Easy to add text to you video – like your name,
phone number, web address, etc. Can be linked to other videos, playlists or
channels within YouTube.
Social Media for Real Estate
Video Title Title length is100
characters. Address, MLS #,
Neighborhood, Keyword “Homes for Sale”
Optimizing Tips for Conversion
Social Media for Real EstateVideo
Description Add the property
web address (incl. http://), your name and phone number first.
Follow with property description.
Include relevant “tags” and separate with “”.
Social Media for Real EstateSharing on Social
NetworksYouTube App for
Facebookwww.involver.com/applications
Keeps the viewer on your Facebook Page!
Social Media for Real Estate Post Your Videos on
Pinterest!
Social Media for Real EstateYour YouTube To Do List! Create your YouTube Channel and brand
it. Practice, practice, practice, then upload
a video introducing yourself/team. Call past clients and set appointments
for video testimonials (and don’t forget the sold sign).
Share your videos on Facebook Page and Pinterest!
Social Media for Real Estate
Rock it, Video Star!
Thank You!
www.GodwinMarketingCommunications.com
www.facebook.com/GodwinMarketingCommunications
Candace@GodwinMarketingCommunications
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