YouTube Consumption in UAE [Infographic]

46% of users in UAE access YouTube on a daily basis and is perceived as an entertainment platform.

YouTube users in UAE

34% of the YouTube users are women and 66% are men.
33 years old is the average YouTube user.
Over 50% of UAE Nationals use YouTube daily.
78% of expat Arabs are heavy YouTube users.
74% of Emiratis are heavy YouTube users.

What do they watch?

Listening to music (71%), relaxing (68%) and staying up to date (60%) are the top 3 reasons respondents in UAE use YouTube.
41% to look for product information.
35% to watch professional made videos.

Smartphone access

61% of YouTube users use their smartphone to access the internet, with 66% of them using their smartphone to access YouTube.

Media consumption

YouTube ranks third to watching TV and using the internet in terms of media consumption per week.
YouTube usage intensity is more than double the intensity for print media.
TV and YouTube share the same time slot among the UAE respondents. Both media are watched most during the 8pm to 11pm time slot.

YouTube Advertisements

More than half of the YouTube users remember having seen ads.
Ads on the platform have had a positive impact on the viewers. Majority of them have either clicked on the ad immediately or visited the site.
Almost half of the respondents found in-video ads on YouTube to be interesting.


Source: Google survey conducted in UAE earlier this year
Audience Sample size: 600
Target group: YouTube users in UAE, 15 years and older
Nationalities: Emirati, Expat Arab, Indian, Other Asian, Westerner
Split nearly evenly between male and female users (49%-51%)
Research company: TNS