CPV $0.07-$0.11 View Through Rate 14%-23% Sources: The Nielsen Company - September 2014 YouTube - March 2015 Ad Products/Pricing Model Add Descriptors CPM Standard In-Stream CPV (upon completion) TrueView In-Stream CPM or CPC Display CPM or CPC In-Video Overlay CPC Promoted Video Non-skippable video Standard Skippable video TrueView Semi-transparent flash/text ad on video (480 x 70) 300 x 250 or 300 x 60 above video suggestions Within YouTube search/next to related content Overlay Promoted Video Display Geography Interests Conversion Tracking Keyword Retargeting Demographic Placement /Channel Topics 36% 50+ y/o 16% 23-34 y/o 10% 2-17 y/o 27% 35-49 y/o 38% <$25,000 39% <$50,000 14% <$100,000 7% <$150,000 Targeting Capabilities 52 Percent Female 48 Percent Male 10% 18-24 y/o 55% Graduated College + Income Level 1 Billion + Uniques Per Month 4 Billion + Views Per Day Channel Demographics Benchmarks Promoted Video 40 Percent of users access via mobile Percent of YouTube Universe YouTube Platform at a Glance