Your (Online) Medical Practice Marketing Blueprint @KevinGetch
Your (Online) Medical Practice Marketing Blueprint
Oct 21, 2014
My presentation for the SWMPA.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
Your (Online) Medical Practice Marketing Blueprint
@KevinGetch
OperationsAdministration
Financial
ICD-10
New Patient Reporting
Fee Negotiationor is it 11
Insurance
Human Resources
Training
PayrollCredentialing
Electronic Medical RecordsBilling
HIPPA
Record KeepingEmployee Benefits
Corralling
Doctors/Staff
Quality Assurance
Oh Yeah... And Then There’s
Marketing
@KevinGetch
7 Key Factors for Effective SEO
7 Key Elements for an Effective Website
@KevinGetch
Design
@KevinGetch
Design & User Experience
User Experience
@KevinGetch
User Experience
@KevinGetch
Quality Content
Quality Content
@KevinGetch
Designed for Mobile
Designed for Mobile
@KevinGetch
Optimized for Social
Sharing
Optimized for Social Sharing
@KevinGetch
Conversion Optimization
Hold On... We’re going for a ride.
Measure (Google Analytics)Measure
@KevinGetch
@KevinGetch
@KevinGetch
webfor.com/whitepaper
Content Strategy
Branding & PR
Customer Retention
Lead Generation
Reputation Management
100 BILLION
How Search Works
Crawling the Web
Indexing the Web
Providing Results
Search Engine Results Layout
Adwords (pay per click ads)
Organic
Organic
Local/Organic
Maps
On-Page SEO Factors
@KevinGetch
On-Page SEO Factors
Title TagURL Structure
Headings (H1/H2)
Alt Tag
Body Text
Meta Robots Tag
<meta name="robots" content="index, follow">
@KevinGetch
Endorsements (links, citations, press, reviews, mentions, etc. )
Endorsements (links, citations, press, reviews, mentions, etc. )
Citations (Need Images)Citations (Need Images)
Address
Name
Phone
Citations
@KevinGetch
@KevinGetch
ActionableTips (& Tools)
webfor.com/listing-scan@KevinGetch
Test your site speed
tools.pingdom.com/fpt/
@KevinGetch
Google Alertsgoogle.com/alerts
@KevinGetch
AuthorshipNew research has revealed that Lap-Band surgery can induce weight loss in long-term obese patients and provides support for use of the procedure in….
Don’t Panic
@KevinGetch
Why? Because Everything is Awesome Everything is Awesome!
@KevinGetch
By Kevin Getch, Founder of WebforVisit webfor.com/seo-101 for the expanded blog version of this
presentation.
Kevin Getch, Founder & Lead SEO
Download my White Paperwebfor.com/whitepaper
@KevinGetch
Related Documents
