Your Invitation for Collaboration

Nancy Aebersold, Executive Director Higher Education Recruitment Consortium

Your Invitation for Collaboration

Advancing Equity in the Academic Workplace through Community, Diversity & Knowledge

Carmen Canales Chief Human Resources Officer Wake Forest University

Our Master of Ceremonies Today

Welcome & Opening Remarks

Welcome & Opening Remarks

Ronald Mitchelson Provost and Senior Vice Chancellor for Academic Affairs East Carolina University

Charles Iacovou Dean of Business School Wake Forest University

Welcome & Opening Remarks

Melissa Bard Chief Human Resource Officer and Associate Vice Chancellor for Human Resources East Carolina University

Welcome & Opening Remarks

Greetings & About

Nancy Aebersold Founder & Executive Director HERC 15 Years of leadership in the higher education recruitment & retention Special expertise in dual-career effectiveness

THANK YOU

THANK YOU We have a superstar in the room…

Her name is Tracy Skinner and she is the team lead for the Greater North Carolina HERC from ECU

Presentation Overview

• Who is here today? • What is HERC? • What do we have in common? • What does HERC do for members? • Networking lunch • A founding HERC member perspective • Next steps & Q & A

Who is here today?

Your Greatest Challenges

71% Ability to attract a

diverse pool of qualified

candidates 36% Retention of diverse and

qualified faculty

48% Minimal

advertising & training budgets

36% Unconscious bias in recruitment/

selection

27% Dual-Career

needs of accompanying

partner

18% Federal OFCCP

reporting

What is HERC?

HERC is…

We are united by our commitment to inclusive excellence in our recruitment, retention, and advancement practices.

Colleges, universities,

hospitals, research entities

Non-profit

Member Governed

720 Members

This year we celebrate 15 years of advancing the ability of member institutions to recruit

and retain the most diverse and talented workforce and to assist dual-career couples.

Our Core Values

Diversity Equity

Inclusion Collaboration Participation

Empowerment

HERCs in the U.S. 17 Regions, National HERC Office, & 2 HERCs in development 2000: Northern California 2003: Southern California 2005: NJ/Eastern PA/DE 2006: New England 2007: National HERC 2007: Metro NY & Southern CT 2007: Upstate NY 2007: Greater Chicago Midwest 2007: Michigan 2007: St. Louis 2008: Mid-Atlantic 2008: Upper Midwest 2011: North Texas 2012: Greater Oregon 2012: South-Gulf-Central Texas 2013: Greater Washington State 2014: Ohio/Western PA/West Virginia 2015: Greater Tennessee HERC 2015: Greater North Carolina (In development) 2015: Greater Iowa (In development)

Who belongs to HERC?

Elizabeth Ancarana Assistant Provost for Faculty Development

and Diversity, Harvard University

Kim Wilson Director HR Client

Partners, Research, Office of the Vice President of Research, The George Washington University

Eddie Freeman Executive Director,

Employment & Equal Opportunity Services,

The University of Texas at Arlington

Over 5,000 Human Resources, Academic Affairs, & Diversity Leaders

What do we have in common?

Goal We All Share

Meeting the academic mission to educate, research, innovate,

and inspire

To meet this goal we need the most talented & diverse workforce

How does HERC contribute to diversity, equity, and inclusion?

Common Challenges

• Homogeneous applicant pools = homogeneous workforce

• Inability to identify job opportunities for dual-career spouses/partners

• Search committees and employees with conscious or unconscious bias

• Limited resources

What does HERC do for members?

HERC’s Strategic Approach

Regional HERC

Community

Search

Interview

Offer

Retention

Regional HERC Community

• Regional Professional Development Meetings • Best Practices, Presentations, Panel

Discussions • Dual-Career Network • Addresses Regional challenges • Regional Professional Network • Regional Partnerships

HERC turns challenges into

opportunities

Shared Challenge: Diversity Hiring &

OFCCP Regulations

“Many colleges and universities are federal contractors and, as such, need to comply with Department of Labor, Office of Federal Contract Compliance Programs’ (“OFCCP”) regulations relating to affirmative action.”

Source: Higher Education Law Report, November 22, 2013

Opportunity: Draw highly educated and diverse applicant pool to one location

through HERC job boards, diversity

outreach and national advertising.

Regional & National Websites

HERC Advertising & Outreach Conferences & Job Fairs • HERC attended 13 national diversity

conferences and job fairs reaching 17,000 jobseekers in 2015

Advertising • HERC reached 1 million+ diverse

professionals through advertising, social media and HERC Career SmartBrief

Partnerships • HERC partnerships resulted in $70,000

in in-kind advertising to diverse constituents

HERC Job Boards Regional website and job board • More visibility than individual

institutional sites • Unlimited job postings • Automatic job postings –

connected to your system • All jobs filtered to

www.hercjobs.org and job aggregators like indeed for increased visibility

Demographics of HERC Registered Jobseekers

EDUCATION (BASED ON 53,757 OPTIONAL RESPONSES)

GENDER (BASED ON 53,082 OPTIONAL RESPONSES)

*ETHNICITY OF HERC JOBSEEEKRS IS 6% HISPANIC, BASED ON 49,680 RESPONSES

RACE* (BASED ON 49,680 OPTIONAL RESPONSES) VETERAN STATUS (BASED ON 53,406 OPTIONAL RESPONSES)

2014-2015

HERC Web & Social Media Reach

72M Annual job views

2.5M Annual website visitors

88K Registered Jobseekers

57% Increase in

mobile users (site mobile optimized)

6K Social media

followers

18K Searchable

CVs/Resumes

2014-2015

HERC Jobseeker Satisfaction

80% of jobseekers surveyed think HERC is as good or better than other higher ed job boards. (45% think we are better)

87% of jobseekers surveyed would recommend HERC to colleagues and friends.

September 2015 HERC Jobseeker Survey

HERC Jobseekers

46% Actively Searching

15% Recently Hired

39% Browsing Jobs (Passive)

September 2015 HERC Jobseeker Survey

HERC Job Boards Regional website and job board • More visibility than individual

institutional sites • Unlimited job postings • Automatic job postings –

connected to your system • All jobs filtered to

www.hercjobs.org and job aggregators like indeed for increased visibility

In the past 12 months 34,000 jobseekers in North Carolina searched the HERC website

Top 5 Cities Searched For 1. Charlotte - 5,072 2. Durham - 4,187 3. Raleigh - 2,976 4. Chapel Hill - 2,232 5. Greensboro - 2,198 Source: Google Analytics

Shared Challenge: Dual-Career Support

“If colleges don’t do more to recruit academic couples, they are in danger of losing some of their most prized candidates if suitable employment cannot be found for qualified partners.” Source: Stanford University, Clayman Institute, Dual-Career Study, 2008

72% Of full-time

faculty reported having employed

partners

Opportunity: Secure the best talent and retain them with unrivaled dual-career support through the HERC network and support materials.

What was your job like helping dual-career couples before HERC?

Have an Impact in Helping Dual-Career Couples HERC Makes Your Commitment Visible

Shared Challenge: Inclusive Workplaces

“Any initiatives that do not address hostile and exclusionary institutional cultures will end up fueling the ‘revolving door’ so common for faculty and staff of color.” Source: Diverse: Issues in Higher Education, Pauline E. Kayes and Yvonne Singley, November 17, 2005

Opportunity: Provide professional development to your

entire staff to increase cultural competency, avoid unconscious or

conscious bias and cultivate an inclusive

and successful workplace.

Professional Development • HERC’s monthly webinars are

free to your entire staff • Qualify for HRCI and SHRM

professional development credits

Topics include: • Unconscious bias in the search process • Disability inclusiveness • Attracting veteran’s to your organization • Recruiting and retaining Latino(a) faculty • Transgender professionals in the

workplace

Shared Challenge: Shrinking Resources

“The cost of hiring a new faculty member is on average $96,000.”

Source: Harvard University’s Collaborative on Academic Careers in Higher Education,

(COACHE)

Opportunity: Develop partnerships

with like-minded businesses and non-profits and negotiate savings on diversity

job boards, advertising, services to streamline

your interviewing processes and benefits

for your employees.

HERC Partners

• HERC partners with thought-leaders to provide excellent regional talks and webinars

• HERC partners with non-profits and businesses that support member recruitment goals and provide discounts and products and services

HERC Member Buyer’s Guide

Saving members $$$

"Harvard University is a founding member of the New England HERC. To date we have measured the organization's effectiveness for us, and our membership has definitely returned more to the University when compared to our annual investment. In less than one year, Harvard saved nearly $35,000 in advertising discounts alone.” John Kendzior Former Assistant Director, Employment Services Harvard University

Networking Lunch 12-1:30

Pick your table based on a recruitment or retention challenge you selected. We encourage you to sit with individuals you don’t yet know.

Lunch & Learn!

Your Name

Your Title

Your Institution

What inspired you to come learn about HERC?

Each table will have table host to facilitate discussion

During Lunch - Share

Welcome Back!

A Founding HERC Member Perspective

Victoria A. McGillin Provost, Otterbein University (Retired) Director of Institutional Collaboration for the Association of Independent Colleges and Universities of Ohio (Retired) Founding Member OH-WPA-WV HERC

Why I Became a Founding Member of the

Ohio-Western PA- West Virginia HERC

HERC Addressed Critical Needs for Otterbein University

+ Colleges and Universities Throughout the Region

Once our HERC launched, I began to see IMPACT

Advice to you as a HERC in the making

Timeline, Member Dues & Questions

Timeline

Timeline November 2015

Host regional HERC inaugural meeting, form regional Advisory Board.

• Founding member pledge forms.

December 2015 – June 2016

• Hold 1st regional Advisory Board meeting and set dues.

• Lead institution signs affiliation agreement.

• Appoint a regional HERC Director.

• Develop regional brand, website and associated marketing materials

and solicitation of logos, photography and regional links from member

institutions. Continue outreach to campuses in region.

• Members pay regional HERC dues.

Timeline June – July 2016 • Soft launch of website, training of administrators on job posting

process. August – September 2016 • Hard launch website, media event, press releases, advertising

campaign, internal marketing of HERC to member institutions. • Regional HERC pays Central HERC for shared services. Ongoing • Member best-practice meetings/conferences • Member webinars • Member coordination when dual-career issues arise • Website visibility for institution and jobs • Member visibility at conferences, in ads, and social media • Member discounts

Member Dues & ROI

Member Dues HERC is a non-profit, member governed organization.

Membership dues cover operating costs and are set by the HERC

region.

HERC regions create a tiered dues structure and smaller institutions

pay less and larger campuses pay more. Membership dues are all

inclusive and include every membership benefit available through

HERC and include as many campus representatives as you wish to

appoint.

Dues are often split between departments such as HR/Faculty

Affairs /EEO & AA Affairs. Some HERC regions create special pricing

for systems if ALL member institutions join.

Member Dues In a tiered structure, annual membership dues typically fall within

the $2,000 - $7,000 per institution range depending on the

number and type of campuses participating in your HERC.

The average number of institutions per regional HERC is 34.

The minimum recommended regional HERC Operating Budget to

cover all expenses and provide a high level of service and benefits

to members is $80,000 - $100,000 depending on location.

Based on this, the average cost of membership for a HERC with 34

members would be $2,400 - $3,000 per institution.

HERC Member ROI Member Benefits

Annual

$ Value*

Unlimited postings on regional jobs website

(not available in most regions, estimate based on 100 jobs per annum in major regional

online news sources)

$13,500

Unlimited postings on national higher ed jobs website $5,300

Member institution profile $700

Access to over 20,000 jobseekers in CV/resume database $1,000

Regional member conferences featuring outstanding speakers, best-practice sharing, and

networking (based on 2 per year, 1 person in attendance) $1,000

Monthly member webinars on recruitment topics featuring thought-leaders with HRCI

credits (based on 12 per year) $2,340

Exhibits at regional and national diversity and discipline conferences to promote member

jobs with jobseekers throughout the year $35,000

Strategic digital and print ad campaigns and partnerships that raise awareness of job

opportunities with diverse and highly educated jobseekers $110,000

Total Annual Value of HERC Membership (Per Institution) $168,840 * Based on average usage and average pricing in similar industries

HERC - More than a Job Board Benefits HERC

Commercial Higher

Ed Job Boards

Unlimited postings on regional jobs website YES NO

Unlimited postings on national jobs website YES YES

Dual-career search capability YES SOME

Free access to CV/Resume database YES NO

Cross-posting of all jobs on DirectJobs, Glassdoor, Jobmanji, JuJu, SimplyHired, and USMilitaryPipeline YES NO

Member discounts on products and services with prominent higher ed vendors YES NO

Regional member conferences featuring outstanding speakers, best-practice sharing, and networking YES NO

Free monthly member webinars on recruitment topics featuring thought-leaders and offering HRCI and

SHRM credits YES NO

Network of colleagues committed to helping peer campuses with dual-career needs YES NO

Exhibits at regional and national diversity and discipline conferences to promote member jobs with

jobseekers throughout the year YES NO

Strategic digital and print ad campaigns and partnerships that raise awareness of job opportunities

with diverse and highly educated jobseekers YES NO

Registered jobseeker data on race, ethnicity, gender, veteran status, disability status, and education

level to demonstrate jobs are reaching diverse jobseekers YES SOME

All member institutions featured on the homepage and top level pages YES NO

Free multi-page employer profiles YES NO

Opportunities to have a voice in shaping the product offerings, benefits, and strategy of the

organization YES NO

Yes, HERC Costs $...But…

The annual investment in HERC is modest

considering the cost of unsuccessful recruitments.

The average cost of hiring a new faculty member is $96,000. Source: Harvard University’s Collaborative on Academic Careers in Higher Education

(COACHE)

The range of hiring a new employee of any type during 2014 was

$3,500 - $6,500. Source: Bersin by Deloitte, Deloitte Consulting LLP

What Now? We Need You!

Just Two Things…

1. Volunteers to serve on the Greater NC Advisory

Board. The board will meet to determine the scope of your geographic region, the dues tiers, a member outreach strategy, a member conference schedule and advise your regional HERC and Director (once hired) about programmatic priorities and member needs. Seeking: • Regional diversity • Institutional diversity • Functional diversity – faculty/staff/diversity officers

Just Two Things…

2. Return your pledge form. Your Greater NC

Advisory Board will use the pledge forms to determine how many member institutions are likely to join as founding members and this will help them set dues tiers. It’s important that you return your pledge form to Tracy Skinner by Monday, November 30th. [email protected]

Questions?

Questions about HERC in General Nancy Aebersold

Founder and Executive Director

Higher Education Recruitment Consortium (HERC)

Email: [email protected]

Tel: 831.336.4406

Web: www.hercjobs.org

Connect with Nancy on LinkedIn:

http://www.linkedin.com/in/nancyaebersold

Questions about the GNC HERC

Tracy Skinner

Team Lead

Greater North Carolina HERC

East Carolina University

Human Resources

Tel: 252.328.9823

Email: [email protected]

Thank You!